Top Ten Facebook Video Marketing Questions & Answers - Mari Smith and Wave.video
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The document discusses tips and best practices for using video marketing on Facebook. It provides statistics on Facebook video viewing and the benefits of including video content. It also addresses the top 10 questions around creating and optimizing Facebook videos, including how long videos should be, the best formats, adding text overlays, getting videos on Facebook Watch, sourcing video assets, making stories, adding captions, mobile optimization, metrics, and creating video custom audiences. The document promotes a video marketing training program from Mari Smith on increasing reach, results and revenue with Facebook video.
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Top Ten Facebook Video Marketing Questions & Answers - Mari Smith and Wave.video
- 1. m.me/marismith type ‘fast’ TOP 10 FACEBOOK VIDEO MARKETING QUESTIONS with Mari Smith & Wave.video
- 2. m.me/marismith type ‘fast’ Facebook generates 8 billion video views on average per day.
- 3. m.me/marismith type ‘fast’ A recent eye-tracking study shows people gaze FIVE times longer at video than static content on Facebook & Instagram.
- 4. m.me/marismith type ‘fast’ By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. ~SmallBizTrends
- 5. m.me/marismith type ‘fast’ Video Stats 90% of users say that product videos are helpful in the decision process. ~HubSpot Including a video on a landing page can increase conversion rates by 80%. ~Unbounce
- 6. m.me/marismith type ‘fast’ Social video generates 1200% more shares than text and image combined. ~Brightcove
- 7. m.me/marismith type ‘fast’ The top three most effective types of video content: Customer testimonials, Tutorial videos, Demonstration videos ~Curata
- 8. m.me/marismith type ‘fast’ “We identified five factors related to the rise of online video viewing” Smartphones Shorter attention spans Binge-watching Importance of context Thrill of novelty Five Facebook Video Factors
- 9. m.me/marismith type ‘fast’ 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer
- 10. m.me/marismith type ‘fast’ WATCH. VIDEO.
- 11. m.me/marismith type ‘fast’
- 12. m.me/marismith type ‘fast’ Facebook TV
- 13. m.me/marismith type ‘fast’ TOP 10 FACEBOOK VIDEO MARKETING QUESTIONS
- 14. m.me/marismith type ‘fast’ Live 5 minutes to 4 hours! Ideal = 18-22 minutes VOD <60 seconds or more Ads Promoted posts Dark posts Ad breaks = 5-15 seconds #1 – How long should my video be?
- 15. m.me/marismith type ‘fast’ VIDEO AD BREAKS New (CHEAP!) television ads 5-15 seconds Pre-roll and in-stream video ads
- 16. m.me/marismith type ‘fast’ VOD Try square, vertical, portrait Ads Promoted posts Dark posts Ad breaks = vertical, square, landscape #2 – Which video format is best?
- 17. m.me/marismith type ‘fast’ VOD Try Wave.video! Live Create custom graphics Transparent PNG 1280x720 #3 – How do I add text overlay?
- 18. m.me/marismith type ‘fast’ Message me: WAVE
- 19. m.me/marismith type ‘fast’ Go to bit.ly/fbwatchform #4 – How do I get my show on Watch?
- 20. m.me/marismith type ‘fast’ Facebook Watch – got your show? Facebook is favoring CREATORS Facebook Live Producer is coming Episodic content Apply at: http://bit.ly/fbwatchform
- 21. m.me/marismith type ‘fast’ not a ‘buy my stuff’ copywriter. Think more like a SCREENWRITER ,
- 22. m.me/marismith type ‘fast’ Royalty-free videos, photos, images, graphics, music to add to your videos Wave.video! 200 million! #5 – Where can I get the best assets?
- 23. m.me/marismith type ‘fast’ 9:16 format For Facebook & Instagram Content + Ads Wave.video #6 – How do I make Story videos?
- 24. m.me/marismith type ‘fast’ Facebook captions generator tool (or YouTube!) Rev.com Trint.com #7 – How do I add captions?
- 25. m.me/marismith type ‘fast’ Formats that work best on mobile devices Square video Vertical (4:5 or 2:3) Story / Portrait (9:16) #8 – What does mobile optimize mean?
- 26. m.me/marismith type ‘fast’ 3 seconds #8 – What is a video view?
- 27. m.me/marismith type ‘fast’ #9 – Where are my video metrics?
- 28. m.me/marismith type ‘fast’ Facebook Video Engagement Custom Audiences #10 – How do I create Video CA’s?
- 30. m.me/marismith type ‘fast’ wave.video SAVE 30% off any annual plan! Use code WXA_30SMITH
- 31. m.me/marismith type ‘fast’© Mari Smith International, Inc. | @marismith
- 32. m.me/marismith type ‘fast’© Mari Smith International, Inc. | @marismith Here's How To Increase Your Reach, Results and Revenue with VIDEO on Facebook! Details at: https://bit.ly/FASTfb Or go to https://me.me/marismith & enter fast Level 1 FAST Facebook Results On-demand training BONUS: Get 3 months free Inner Circle membership! Level 2 FAST Facebook Results Video training + PLUS 12-weeks *live* coaching BONUS: Get 12 months free Inner Circle membership! SPECIAL INVITATION!
Notas del editor
- Facebook is intent on become a destination digital streaming Television platform.
- The U.S. TV ad revenues will grow from $70.6 billion in 2016 to $75.2 in 2021. The global TV ad spend is expected to increase from $175 billion in 2016 to $210 billion in 2020. https://www.statista.com/statistics/259974/tv-advertising-revenue-in-the-us/
- Facebook is intent on become a destination digital streaming Television platform.
- What original content will YOU invest in? How will you be unique, special & different?