Where to publish your videos for maximum reach and visibility - Part 2 of 3: VIDEO DISTRIBUTION. Please enjoy this exciting video training series. In this second session, I’ll share my top tips for getting the most out of your recorded and live videos on Facebook and how to leverage the power of other social platforms. This series is brought to you by Wave Video App, one of my new favorite tools. If you missed Part 1: VIDEO CREATION How To Create Engaging Social Videos, you can catch that here: https://www.youtube.com/watch?v=FhNsI5PFjUU&t=25s & slides here: https://www.slideshare.net/marismith/how-to-create-compelling-videos-for-facebook-instagram-with-wave-video-app Coming up in Part 3 on August 24th, 2017 live on my Facebook Page: VIDEO OPTIMIZATION. How to amplify reach on Facebook: Mari’s ninja tricks Be sure to subscribe to LIVE notifications on my Facebook Page at http://fb.com//marismith

1. @MariSmith @WaveVideoApp
Where to publish your
videos for maximum
reach & visibility
by Mari Smith
1
PART 2 of 3
VIDEO
DISTRIBUTION:

2. @marismith @WaveVideoApp
Optimize for mobile
Videos: square & portrait
Short-form ‘snackable’ content
Over half of video content
is viewed on mobile
Facebook TV is here: Watch!
Are you ready?
2
Part 1 - Recap

3. @marismith @WaveVideoApp
Visit: www.animatron.com/wave
3
Review of Wave Video App

4. @marismith @WaveVideoApp
Always upload natively
Not YouTube or other links
Shorter is better – especially for ads
More people watch <15 second videos to the
end
Use Facebook Publishing Tools
Schedule
Crosspost
Reuse videos in multiple posts/Pages
4
Video publishing tips

5. @marismith @WaveVideoApp
Mobile vs. desktop?
Mobile = filters, masks, invite viewers to join
New: Live Stories for personal profiles
Desktop = limited on FB
Facebook vs. 3rd party apps?
BeLive.tv
BlueJeans
eCamm Live
Wirecast
5
Facebook Live video

6. @marismith @WaveVideoApp
Create great videos first
Edit as you wish
Check out Wave Video App!
Upload to a 3rd party Facebook Live Tool
eCamm Live
Wirecast
BlueJeans
6
Broadcasting videos to Live

7. @marismith @WaveVideoApp
Should you be transparent?
Depends on the purpose
E.g. celeb shows like Oprah, Ellen
Suggestions:
Let your audience know you’re live in the
comments answering questions
State in the description ‘previously recorded’?
Use a combo of you live + recorded video (my
fave!)
7
Faux Live or Real Live?

8. @marismith @WaveVideoApp
Add captions!
Generate on Facebook
Rev.com or other
Ensure the title/first line is compelling
Choose or upload a thumbnail
Apply The Mari Method
Video #3 – coming up!
8
Optimize reach

9. @marismith @WaveVideoApp
Should you upload your Facebook Live
videos to YouTube?
Why not? 
Could be an edited version
Instagram
Square format, <60 seconds
Twitter
Square format, 15-30 seconds (max 140s)
9
Repurpose video for other platforms

10. @marismith @WaveVideoApp
Embed videos from
Facebook
Instagram
Twitter
YouTube
Drive traffic from other sources to specific
videos (on Facebook)
Include video in your email marketing
10
Include your blog/website

11. @marismith @WaveVideoApp
Use Wave Video App to easily create
striking cover videos
Include your own clips + stock
Showcase your work
Spotlight customers
Meet the team
Load to YouTube, Twitter?
Embed in a blog post!
11
Create Facebook cover videos

12. @marismith @WaveVideoApp 12
Summary
1. Upload natively to Facebook
2. Optimize both recorded & Live
3. Repurpose video content
4. Maximize reach with multiple
uses

13. @marismith @WaveVideoApp
Video Training Series
13
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 3
VIDEO CREATION:
Getting started with video creation
Part #2 of 3
VIDEO DISTRIBUTION:
Where to publish your videos for maximum reach
& visibility
Part #3 of 3
VIDEO OPTIMIZATION:
How to amplify reach on Facebook – Mari’s ninja
tricks
NEXT: