4. Social Media Planning
• audience: what are they ready for? where are they?
what level of engagement are they at?
• objectives: what do you want to do to achieve your
goals? what will be accomplished?
• strategies: what is your approach? what is the
process?
• technology, tools & tactics: what are the best tools
to help you get there?
• outcomes & analysis: what will be measured? what
are the indicators of change or success?
5.
6. MYTH
•If you build it (website, blog, facebook page), they will come…
People will not visit you online unless you first have a
strategy to invite them there.
7. DEFINE YOUR GOALS
FOUR BASIC GOALS OF
COMMUNICATION:
– Inform
– Educate
– Persuade
– Entertain
8. GOALS
You should be able to quantify or qualify real measurable results
Your goals should always support your organization’s
mission
Acquire the appropriate tools to measure your success
9. UNDERSTAND YOUR
AUDIENCE
•What do you like about your friends?
•Give the people what they want.
•Where is your audience?
10. HAVE A PLAN
•―Think Strategically, Act Tactically…‖
• Consider the tools you need so you don’t
exhaust your resources
17. 1. Import Facebook profile and pages,
Twitter, Linkedin and other social profiles
2. Launch statuses across platforms
3. Search and save streams
4. Coordinate with other staff
5. Manage your time
6. Add other admins
20. MYTH
Social Media is FREE!
Although most online social media tools are FREE of
cost, BUT to be successful you need to invest your time to be
successful.
21. BRINGING IT ALL
TOGETHER
Think Strategically—Have a plan
Understand tactics to manage your time and make the most
from your online communicating
Define what needs to be done first, then choose your tools
Identify how you’ve made an impact by using metrics
We didn’t talk about the 4 basic goals of communications, but they were covered in your worksheets and these 4 goals are a great framework for your day-to-day messaging online
How do you know people to like you?
This is an estimate. You can accurately measure by how many people clicked through your post. Check the Insights section of the admin or visit the ‘insights’ page for a more elaborate view.
The difference between reach & engagement – measuring click throughsTake a look at the workshop’s insightsVisit & view video at http://www.facebook.com/help/336893449723054/
Let’s check your KLOUT!
Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA