Best practices for the top five social media platforms - Twitter, Linkedin, Pinterest, Facebook, & video platforms like Youtube and Vimeo. Also features some tips for blogging & SEO.
3. Social Media Planning: Technology
&Tactics
• Identify the tools needed to communicate,
engage and measure your success.
• Identify how the tools will be used.
4. Key Strategies: Nurturing
Investing Tools & Time A Community:
Building authority
Sustainability strategy: Allowing
supporters to help each other
Energizing Supporters strategy: Rallying key
supporters towards an action or cause
tools
Conversing & Buzz strategy: Building relationships by
creating and participating in conversations--direct
engagement
Listening & Monitoring strategy:
Collecting info and insights through conversations
time
7. 1. Allow more then one administrator
2. Open the space to your fans
3. Create unique experiences for your fans
4. Use Facebook Ads & other tools
5. Introduce and provide context to content
you share
6. Communicate visually
12. 1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow
4. Retweet relevant tweets to your followers
5. Always reply to tweets directed to you
6. Create lists
14. The Importance of Linkedin
• Puts your nonprofit in front of new donors
• Connects corporate donors to your cause
• A new and different social channel that
provides new opportunities of exposure!
16. Linkedin Best Practice:
• Build your presence
– Create and claim your organization’s page
– Have all employees, board members, and
volunteers link to it in their individual profiles
• Follow and share your company page
17. Your Organizational Page
• Creating your page
– What you’ll need
• A Linkedin Account
• An company-owned e-mail domain
• Your organization logo
• A 4-line organization overview / mission statement
(preferably containing an “ask”)
22. Your Organizational Page
• Optimizing your page
– Take advantage of all social features
• (edit your settings to connect)
• Connect to twitter (#in)
• Show your blog posts
– Keep it as professional and complete as possible
• Logo, description, website link, put yourself in the
correct category
23. It All Comes Back to You!
• Create an InMap to view where your
connections are
– http://inmaps.linkedinlabs.com/
• Make sure your connections see how you’re
connected to your org and other orgs.
– Add volunteer work & causes!
24. Linkedin Best Practice:
• Treat Linkedin like Facebook (but you know,
with that air of professionalism)
• Have a clear heading and succinct summary
27. 1. Think Visually
2.Promote more than products. Post
news and tips for a variety.
3. Create at least a few boards that cover
a broad range of interests
4. Add a “Pin it” button to your site
5. Add a contributors button to your board
31. 1. Read other blogs and link
2. Respond to other blogs or comment
3. Create conversations based on four basic
goals
4. Be inclusive
5. Share your posts across platforms
6. Be timely and always appropriately tag and
categorize your stories
32. SEO (search engine optimization) strategies
• Content: Consistent and often
• Links: Relative content and networks
• Keywords: Add tags, keywords and metadata
• Organized: Clean architecture
• References and views: Be transparent
Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.
Still #1 because it’s the best at engaging audience
Example –www.facebook.com/livestrongSize of buttons – 111x74
Tweets are the new press release A well-maintained Twitter presence can help frame your organization and its leaders as major players
Hashtags will help you follow conversationsLists will help you listen to key conversationalists *** EXERCISE *** Find a conversationalist with a hashtagWhat topics are important to your cause? Do a search in Twitter for that topic
Why your nonprofit needs to stop ignoring linkedin
Why your nonprofit needs to stop ignoring linkedin
To engage and create advocates
Follow and share the way you would on Facebook
Follow the prompts
Follow the prompts
Quick tour of your profile page Follow and share the way you would on Facebook - status updates and links
#2 – for example if you sell shoes, post a pic of someone jogging with tips about running#3 - rather than maintaining a single board devoted to one topicGood example – modcloth, bethkanter5 – increases engagement
Every one of these platforms can some how host a video.