Kodak Brand Audit Report

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This document provides a summary of Kodak's current inventory of printers and cameras as of February 2007. It compares Kodak printers to HP printers and Kodak cameras to HP cameras in terms of their specifications and features. It also discusses Kodak's marketing efforts, including recent news articles about their new line of inkjet printers and dual lens digital camera winning innovation awards.

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Kodak Printers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kodak Cameras Point & Shoot Pocket Pocket High Zoom EasyShare-One

HP Kodak Digital Camera Comparison Chart Kodak V1003 10.0 million effective pixels 10.4 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak V803 8.0 million effective pixels 8.3 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak C653 6.1 million effective pixels 6.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak Z710 7.1 million effective pixels 7.4 million sensor photo detectors 38 mm - 380 mm (10x) zoom lens Kodak C433 4.0 million effective pixels 4.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens HP Photosmart R927 8.2 million effective pixels 8.3 million sensor photo detectors 35 mm - 105 mm (3x) zoom lens HP Photosmart R727 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart R725 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart E327 5.0 million effective pixels 5.0 million sensor photo detectors 35 mm fixed lens HP Photosmart M527 6.0 million effective pixels 6.2 million sensor photo detectors 38 mm - 114 mm (3x) zoom lens

Kodak – HP Printers Comparison Kodak EasyShare 5100 Kodak EasyShare 5500 Kodak EasyShare 5300 HP DeskJet F380 All-in-One 14PPM Color Print Speed 22 PPM 20PPM Black Print Speed 32 PPM 79.99 Price 149.99

Kodak in News ,[object Object],[object Object]

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Kodak Brand Audit Report

1. Kodak Brand Audit Report “ Report on Current Inventory of Kodak Printers and Cameras” Feb 24 2007 - Suffolk EMBA – Consumer Behavior & Research - Professor Elizabeth Wilson Class Presented by Mariswaran Balasubramanian, Varinder Gupta, Ernesto Digiambattista

4. Kodak Cameras

5. Kodak Cameras Point & Shoot Pocket Pocket High Zoom EasyShare-One

6. HP Kodak Digital Camera Comparison Chart Kodak V1003 10.0 million effective pixels 10.4 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak V803 8.0 million effective pixels 8.3 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak C653 6.1 million effective pixels 6.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens Kodak Z710 7.1 million effective pixels 7.4 million sensor photo detectors 38 mm - 380 mm (10x) zoom lens Kodak C433 4.0 million effective pixels 4.2 million sensor photo detectors 36 mm - 108 mm (3x) zoom lens HP Photosmart R927 8.2 million effective pixels 8.3 million sensor photo detectors 35 mm - 105 mm (3x) zoom lens HP Photosmart R727 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart R725 6.2 million effective pixels 6.4 million sensor photo detectors 39 mm - 118 mm (3x) zoom lens HP Photosmart E327 5.0 million effective pixels 5.0 million sensor photo detectors 35 mm fixed lens HP Photosmart M527 6.0 million effective pixels 6.2 million sensor photo detectors 38 mm - 114 mm (3x) zoom lens

7. Kodak – HP Printers Comparison Kodak EasyShare 5100 Kodak EasyShare 5500 Kodak EasyShare 5300 HP DeskJet F380 All-in-One 14PPM Color Print Speed 22 PPM 20PPM Black Print Speed 32 PPM 79.99 Price 149.99

8. Printer Output Comparison

9. Kodak Marketing Efforts

10.

11. Questions & Answers

Kodak Brand Audit Report

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