This PowerPoint presentation titled Process of Segmenting Market is a lesson in the Principles of Marketing. This is associated with a textbook to be able to understand more the details of this lesson.

2.  What is Market Segmentation?
 Enumerate the advantages of Market
Segmentation?
 Discuss some marketing strategies in
selectingTarget Markets
 Illustrate the steps of segmenting markets.
 Conclude and apply market segmentation on
the given examples of specific market
segments suitable for aTarget audience.

3.  What are the products that you see in these
pictures?
 What market segments are best fit for these
products?
 Why do you need targeting your market?

19.  The selling propositions were not only
centered on the physical features of the
product but also on its intrinsic values
 There were specific functions, characteristics
and significant uses of the actual product(s)
that must be differentiated among others
 Not all the brand, brand names and trade
marks were shown in the images but those
that require observers to be keen in observing
the facts about the product(s) were shown

20.  Market Segment- is a subgroup of a
particular market composed of units
with more or less similar
characteristics.
 Market Segmentation is the process
of identifying the various segments of
a company’s particular market.

21.  In a market segment identified, those that
have the nerve to react during their
observation of the images are those whom
you are going to include in your list of
potential market for that market segment of
your product
 There are particular market segments that
you need to reach out in order to have
effective sales, advertising, and promotions

22.  Awareness of realities in the market
 Clues on designs of products and
marketing programs
 Opportunities for new product
development
 Improve Strategic Allocation of
marketing resources

23. Concentration on Single
Segment Strategy
Multi-Segment Strategy

24.  Identification by Characteristics of
prospective Customers
 Determination to which Extent of
Differences in their Needs and
Benefits
 Evaluation of present and future
Attractiveness of each segment

26. Stage Buyer
Readiness
Effect on Buyer Behavior MarketingTask
1 Unaware Don’t Buy Convert to Stage 2
2 Aware Slight Idea, may lead to
actual purchase
Convert to Stage 3
3 Informed More Knowledge, Chance of
Buying
Convert to Stage 4
4 Interested Wants to Evaluate, chance
of actual Buying
Convert to Stage 5
5 Desirous Wants to have, Hindrance Convert to Stage 6 if
Ability to Pay
6 Intends to
Buy
Wants to Purchase Convert intention to
Consummated Sale
and keep Interest

27.  DIRECTION (Application)
1. From the pictures given, identify a market
segment that can be applicable, then give a
strategy that can be used by a marketer.
2. Give your basis in segmenting the market,
then give example of a stage in Buyer
Readiness where Effect and MarketingTask
would be made possible. Follow our
examples given.

28.  Marketing Information System and
Marketing Research , Marketing Research
Process
 Steps for Marketers to Decide based on
Information
Prin. Of marketing by Roberto Medina (2008)
pp. 84-94