Más contenido relacionado Similar a The Pinball Manual (or How to Create Brand Engagement in Social Media) (20) The Pinball Manual (or How to Create Brand Engagement in Social Media)10. GRAPEFRUIT BRAND MATTERS
Natural search results Social bookmarks Reach
Google Blog Search results Content downloads Panel research results
Technorati rankings Google Reader views Interview results
Alexa rankings Number of fans/followers Petition supporters
Linkbacks Sentiment tracking Perception shifts
Unique visitors Volume of mentions Conversion uplift
Returning visitors Forum posts Generated leads
Bounce rates Post subscribers Network growth
Video views URL shortening reports Sales upsplit
Placements CTR Twitter @ (replies) Net promoter score
Diggs Twitter RT (retweets) Number of active advocates
Votes Twitter DM (direct messages) Affinity
Recommendations Number of shared links Likeability
User ratings Video responses Number of suggestions
Tag number/types User-generated content Customer service activity
RSS subscribers Modified/remixed content Partnerships created
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21. GRAPEFRUIT BRAND MATTERS
TIP #4
Financial success is driven by
engagement not by channels
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25. GRAPEFRUIT BRAND MATTERS
TIP #8
Engagement is bidirectional
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28. GRAPEFRUIT BRAND MATTERS
Tell them, and they will forget.
Show them, and they may remember
Engage them, and they will follow.
Confucius on brand engagement
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29. GRAPEFRUIT BRAND MATTERS
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