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Creating Apps For A Living - Tales From The Trenches
- 1. Creating Apps For A Living Trenches Tales From The
- 2. Marius Bugge Monsen Qt developer (2002 - 2010) Co-founder of Cutehacks
- 6. You ? App Store
- 7. You ? Customer App Store
- 8. “Ve vant ze money, Lebowski” Nihilist, The Big Lebowski
- 9. You ? $$$
- 10. You ? $$$ App Store
- 11. Store? Market? Catalog?
- 12. GetJar Apple App Store Intel AppUp Google Android Market BlackBerry App World Nokia Ovi Store Wholesale Application Community Windows Phone 7 Marketplace Palm App Catalog Amazon App Store
- 13. Windows Mobile Symbian Apple RIM Android Other 3% 4% 27% 36% 17% 13% Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011
- 14. Revenue Share Them 30% You 70%
- 15. Cost of App Development iPhone Android BlackBerry iPhone + Android €100,000.00 €75,000.00 €50,000.00 €25,000.00 €0 Simple Branded Advanced Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010
- 16. • WebOS (and other WR platforms) - similar to iPhone • Symbian - ~30 % higher • Java ME - similar to Android • Qt - similar to Android
- 17. Windows Marketplace for Mobile Nokia Ovi Store Apple App Store BlackBerry App World Google Android Market $9.00 $6.75 $4.50 $2.25 $0 Average App Prices Distimo (www.distimo.com), December 2010
- 18. • Deutsche Bank and Apple data, June 2010: • ~25% of downloaded apps are paid • Average developer earnings per paid app: $700 per month • Earnings distribution is very top heavy.
- 19. You ? $??
- 20. The Anatomy of a Customer Project
- 21. You ? Customer App Store
- 22. Sell Sign Develop Test Package Submit Wait Support
- 23. Sell Sign Develop Test Develop Test Package Test Package Test Package Submit Wait Wait Wait Wait Support
- 24. Sell Sign Wait ...
- 25. Fundamentals of Sales: No-one ever calls you.
- 26. • Contract • Statement Of Work • License Agreement • Delivery Date(s) • Payment
- 27. • The Customer buys • Time • Knowledge • Lower cost
- 28. You ? $$ App Store
- 29. Getting There
- 30. You ! App Store
- 31. Register Certificate Package Submit
- 32. Register Certificate Package Submit • Online Form • Dead Trees / Fax • Company (?) • Tax Number • Bank Details
- 33. Register Certificate Package Submit • Development • Publishing
- 34. Register Certificate Package Submit • Signing • Unique id • Bundled resources • Languages • Icon
- 35. Register Certificate Package Submit • Package • Target Countries • Icon • Languages • Description • Price • Screenshots • Support Contact Information • Target Devices • Export Restrictions
- 37. Image credits: “Stuck in Customs” on flickr