Executive Summary Dancing is a historical tradition. U&ME Dance is dedicated to bringing quality and affordable dance instruction. U & Me Dance Studio plans to incorporate the existing dance community into our studio to begin with a strong base of supporters. There are many benefits to dancing that will attract people from many backgrounds and interests. There has never been an actual dance studio, where these people can expand their knowledge of dance and enjoy being with other people of like interests. We will create a place where people can learn to dance, meet new people, have fun, improve, create and feel comfortable. SWOT ANALYSIS Strengths: Great reputation Savings to cover start up costs Understands financial concepts Trend   U&Me dance studio seeks to provide its customers with affordable quality instruction in a fun and supportive environment. The popularity of trendy dances has made an impact on the Number of people wanting to learn how to dance. U & Me Dance Studio searched and finds ways on how to learn the latest dance craze or the trending moves. Those who are familiar with dance are well aware of how fun and addicting an evening dance can be. But for those who have not yet experienced the thrill and enjoying movements of dancing in the dance floor costumers can avail our services where they can feel comfortable learning and utilizing current popular dances.  

2. Executive Summary
Dancing is a historical tradition. U&ME Dance is
dedicated to bringing quality and affordable dance
instruction. U & Me Dance Studio plans to incorporate the
existing dance community into our studio to begin with a
strong base of supporters. There are many benefits to
dancing that will attract people from many backgrounds
and interests. There has never been an actual dance studio,
where these people can expand their knowledge of dance
and enjoy being with other people of like interests. We will
create a place where people can learn to dance, meet new
people, have fun, improve, create and feel comfortable.

3. MISSION
Encouraging all dancers to strive for excellence and enjoy the
journey along the way. U & Me Dance Studio promotes strong self-
confidence, self-respect, discipline, and appreciation through the fine arts of
dance. We inspire every dancer to find the creativity inside his/her as "We
dance to tell a story".
VISION
U & Me Dance Studio vision is to determine through the eyes of
our dancers and plan to take our program as far as our dancers can be
dream. To inspire the community with non competitive dance education
and offer many performance opportunities in a facility that will motivate,
educate, and develop an appreciation of the fine arts. We will build a
facility where dancing dreams are shared throughout our community and
"U & ME" will create change in the world’s future through its dancers.

4. LOGO
COLOR
 Light Cyan, Black
SLOGAN
 “Live your life, Love your life, Dance for life!”

5. SWOT ANALYSIS
Strengths:
Great reputation
Savings to cover start up costs
Understands financial concepts
Weaknesses:
Start up mode
No experience being self-employed
No support structure
Opportunities:
Dancing is "hotter than never"
Dancing is a good exercise
Studio space available
Threats:
Existing dance studios
Other dance instructors
Difficult to get financing

6. Target Market
Our market is limitless. Everyone who has the ability to walk can learn
to dance. It is our job to present dance to these people and introduce and
develop interest in the community for social dance. For the young ones, it is
important to the fun in dance. Ages between 25 and 55 is generally looking for
new things to try and do.
Marketing Needs
Learning to dance is done for the reasons such as individuals have
always wanted to do, something they used to do and would like to do again, for
use on vacations, or an exercise to keep their bodies healthy. And for those
people and individual who don’t want their vacation bored. Costumers would
simply enjoy this while learning new dance steps.

7. Demographics
U&Me dance studio divides its potential customers into following
stages:
Children (3-12 years old): These stages U & Me Dance Studio are
planning to offer them special classes or workshops.
Teens (13-19 years old): U & Me Dance Studio is planning to offer
them by-hour classes because teens may insert these classes after
their educational class.
College and Working students: U & Me Dance Studio is planning to
offer them a full dance rehearsals and tutorials or they may apply as a
dance teacher as long as they have the potential.
Adults (senior citizens, married, retired, widowed, etc.): business
offers them smooth dances that will surly fit to their ages. These
dances may serve them as an exercise.

8. Trend
U&Me dance studio seeks to provide its customers with affordable
quality instruction in a fun and supportive environment. The
popularity of trendy dances has made an impact on the
Number of people wanting to learn how to dance. U & Me Dance
Studio searched and finds ways on how to learn the latest dance
craze or the trending moves. Those who are familiar with dance are
well aware of how fun and addicting an evening dance can be. But
for those who have not yet experienced the thrill and enjoying
movements of dancing in the dance floor costumers can avail our
services where they can feel comfortable learning and utilizing
current popular dances.

9. Four P's of Marketing
Product
U&Me offer its costumer
flexible and smooth steps that could
everyone should surely enjoy. Move like
nobody's watching and learn like they are
in a dance academy. A refreshing
atmosphere and a music that everyone in
the room could hear and walls are mirrors
and floors are shining like what the wall
are. And atmosphere that is well
comfortable.
Price
U&Me dance studio offers affordable
prices that even an average
individual could afford. We are
creating a site that a costumer can
automatically check the latest
schedules, upcoming events, and
lessons prices. Costumers or member
already will be able to contact their
teacher via email or even chat them
online. We will keep the customers
and members updated with the daily
events.
Placement
The business is located in the Lacson St., Bacolod City. U&Me dance studio place its
business here because many people are exercising near at Lagoon. And In order
that it could easily notice the place. U&Me dance studio residing building are just
only passed by.

10. Promotion
U&Me dance studio is creating a website which is designed
to provide a convenient way for the people to discover the
business. The page will be linked to the other dance related
sites and it could advertise to other social networking sites in
order that other individuals who want to join the rank will
be able to join too.