Turkey presentation2010

Markam / Turkey Presentation/ 2010
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Turkey Country Overview

Country
Formal Name: Republic of Turkey
Short Form: Turkey
Term for Citizens: Turk(s)
Capital: AnkaraCapital: Ankara

Area Total: 780,580 sq.km
land: 770,670 sq km
water: 9,820 sq km
Geography

Borders
Land Boundaries: 2627 km
Border countries: Syria(822 km), Iran (499 km), Iraq(331 km),
Greece(206 km),Georgia(252 km), Bulgaria(240 km), Azerbaijan(9
km), Armenia(268 km)
Coastline: 7200 km
Black Sea in the north,
The Mediterranean in the south and
The Aegean Sea in the west
In the northwest the Sea of Marmara(internal see)

Turkey with Border Countries
Source: cia.gov

Terrain
Mostly mountains, narrow coastal plain, high central plateau (Anatolia)
Turkey is a land of mountains, streams, lakes, green plains and thick forests.
Taurus mauntain Giresun/Garbis Özatay

Climate
Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot,
moderately dry summers.
Interior, shielded from Mediterranean influences by mountains, has continental
climate with cold winters and dry, hot summers.
Eastern mountainous area has inhospitable climate, with hot, extremely dry
summers and bitter winters.
Rainfall varies, ranging from annual average of more than 2,500 millimeters on
eastern Black Sea coast to less than 250 millimeters in central plateau area.

Natural Resources
Antimony
Coal
Chromium
Mercury
Copper
Borate
Sulfur
Iron
Ore
Hydropower
Arable land

İstanbul : City at the Crossroads
Population: 11 million
Courtesy of Garbis Özatay

Demographics

Population
2007 estimate 71,158,647 (17th )
2000 census 67,803,927
Density 93/km² (102nd )
0-14 years : 24.9% (male 9,034,731/female 8,703,624)
15-64 years : 68.1% (male 24,627,270/female
23,857,507)
65 years and over: 6.9% (male 2,253,383/female
2,682,132) (2007 est.)
Source: world factbook

Population Density Map

Population Estimates and Projections
Source: BUCEN-IDB

Current and Projected Population by Age and Sex(in thousands)
Source: usaid.gov

Population Growth
(000)
1975 1980 1985 1990 1997 2001 2004 2005 2006 2007 2008 2009
Population
40,020 44,430 50,300 56,210 63,980 68,610 70,560 71,610 72.610 70,586 71.517 72.561
corbis.com

Working Age Population
The share of working age population in the overall population in Turkey has started to
increase significantly. This stands out as a very critical advantage when compared to the
demographic trends of Europe.
This ratio is at a decreasing trend for the EU countries, while it’s rising in Turkey. Ratios of
both EU and Turkey will be equal in 2010, and then Turkey will overtake Europe.

Sectoral Distribution of Employment
Turkey’s total population = 72 million
Agriculture (33 %) = 23 million
Services (43 %) = 30 million
Agriculture
33%IndustryServices (43 %) = 30 million
Industry (24 %) = 17 million
Services
43%
Industry
24%

Sectoral Employment and Demographic Trends, 1999 index 100

SES Estimates and Projections
2002 2005 2010
A 2,019,000 3,136,500 4,404,000
B 4,711,000 6,273,000 8,074,000
C1 10,768,000 11,849,000 13,946,000
C2 20,190,000 22,304,000 23,488,000
DE 29,612,000 26,137,500 23,488,000

Religion
Muslims: 99.8%(mostly Sunni)
Other: 0.2% (Christian and jews)

Languages
Turkish is the official language.
Almost all educated Turks have command of a
foreign language.
English is the dominant language for
Turkish (official) - 82%
Kurdish - 17%
Arabic
Turkish (official) - 82%
Kurdish - 17%
Arabic
English is the dominant language for
international business.
German and French also spoken.
Armenian
Greek
Armenian
Greek

Education(%)
0,1 0,3
5,7
2,8
12,7
Doctorate
Post Graduate12,7
26,5
51,9
Post Graduate
Graduate
Vocational&Technical
School
Junior High School
High School
Primary&Pre School
Source: Strateji Mori

Politics

Government
Founder: Mustafa Kemal ATATÜRK
Capital: Ankara
Government type: Democratic Secular Republic
President: Abdullah Gül (August 2007)
Prime Minister: Recep Tayyip ERDOĞAN (November
2002)
Minister of Foreign Affairs: Ahmet Davutoğlu
60th Turkish Government

Government
Administrative divisions: 81 provinces
Independence: 29 October 1923
Suffrage: 18 years of age
Legislative branch: Grand National Assembly of Turkey(TBMM)
Judical Branch: Constitutional Court, Court of Appeals

Parliament (Turkish Grand National Assembly)
The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament composed of
550 deputies. Elections are based on proportional representation subject to a national
threshold of 10%.
Elections take place every 5 years. The TGNA, as well as the President, can decide to hold
new elections before the period of time is completed. Only if 5% of the total number of
seats are vacated (death, resignation, etc.) an intermediary election is held.
MPs are elected by party list, drawn up by absolute discretionary power of party leaders.
Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.
After two years as MP, they get lifelong privileges.
The TGNA works in the form of commissions which prepare legislation etc.
The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on
declaring war, martial law or emergency rule; it approves international agreements, general
or special amnesties.
The laws passed by the TGNA are promulgated by the President within 15 days. The
President may refer the law back to the Assembly for reconsideration.
The TGNA elects the President of the Republic.

Distribution of the Seats in the Parliament
Name Number of Seats
AKP 337
CHP 97
MHP 69
BDP 20BDP 20
Independent 11
DSP 8
DP 1
TP 1
Total 544

Military
Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command
(includes Naval Air and Naval Infantry), Air Force, Coast Guard Command,
Gendarmerie (Jandarma)
Military age: 20 years of age
Military manpower availability : 20,213,205
(males age 16-49)
Military expenditures - dollar figure: $12.15 billion (2003)
Military expenditures - percent of GDP: 5.3% (2005)

Economy

List of Countries by GDP
Rank Country GDP (PPP) $m
— World 66,228,669
— European Union 13,881,051
1 United States 13,020,861
2 People's Republic of China 9,984,062
3 Japan 4,170,533
4 India 4,158,922
5 Germany 2,558,908
6 United Kingdom 2,121,766
7 France 1,934,677
8 Italy 1,790,895
9 Russia 1,727,349
10 Brazil 1,701,183
18 Turkey 660,837
Source: List of International Monetary Found

Main Economic Indicators
2007 2008
GDP (billion $ / in
current prices) 656.6 741.8
GDP Growth Rate (%)
4.5 1.1
GDP per Capita (Nom.$)
9,333 10,436
FDI Inflow (billion $)
19.1 14.4
FDI Outflow (billion $)
-743 -35
Unemployment (%)
9.9 10.3
Consumer Price
Inflation (%) 8.61 10.54
Export (billion $)
107.2 132.0
Import (billion $)
170.0 201.8
External Debt (billion $)
247.1 284.4
Source: TUIK, Central Bank of Turkey,

Economic Indicators Forecast
2009 2010
GDP (billion $ / nominal) 657.626
752.996
GDP Growth Rate (%) 0.4
1.9
GDP per Capita ($)
13,174 13,446
Export (billion $) 116.860 122.764
Import (billion $) 151.811 161.265
Source: The Economist Intelligence Unit Forecasts, Jan. 2009

GNP: Gross National Product
1998 1999 2000 2001 2002 2003 2004 2005 2006
GNP growth
rate
3.9 -6.1 6.3 -9.5 7.9 -5.9 9.9 7.6 6.0
GNP per
capita($)
3,255 2,879 2.965 2,123 2,589 3,383 4,172 5,008 5,477
Source: Treasury, Finance Ministry

GNP by Sectors %
1999 2000 2001 2002 2003 2004 2005 2006 2009
Agriculture 15.1 14.0 12.2 11.7 11.8 11.3 10.3 9.2 8.5Agriculture 15.1 14.0 12.2 11.7 11.8 11.3 10.3 9.2 8.5
Industry 23.0 23.1 26.0 25.5 24.9 25.0 25.4 25.6 28.6
Trade 18.8 19.8 21.2 20.3 20.0 20.7 20.5 20.4

GDP Growth Rate
Source: State Planning Organization

Price Targets and Projections
2004 2005 2006 2007
CPI(1) 10.0 8.0 5.0 4.0
GDP Deflator(2) 8.2 7.9 6.4 4.4
(1) Although the end year target is 12 per cent, realization projection is 10 per cent.
Figure given for 2005 is year-end target and figures given for other years are the
year-end projections.
(2) Projections for average annual increase rate.
Source: State Planning Organization
GDP Deflator(2) 8.2 7.9 6.4 4.4

Inflation Rate
Source: Treasury, Finance Ministry

Banking
Mergers and acquisitions
Focusing on retail banking
Investment banking potential
Joint ventures
State owned banks

Distribution of Total Assets by Groups (percentage)
State-Owned banks
Private banks
Foreign banksForeign banks
Develop and invest.
Banks
Participation banks
Source: (www.tbb.org.tr )

Business&Trade

Turkey and EU
In December 1999, Turkey became the European Union’s
(EU) first candidate for full membership with a predominantly Muslim population.
For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December
2000.
Turkey’s EU candidacy will pave the way for a series of
additional changes, economic and political as Turkey strives
to align its economy and laws with those of the EUto align its economy and laws with those of the EU
34 Articles of The Turkish Constitution have been amended and many of these ammendents actually
coincide with the provisions of our National Program.
A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just
35% trust the EU, 45% support enlargement and just 29% support an EU constitution
In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with
Turkey on 03 October 2005
2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide
Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control

The Milestones of Turkey’s Integration with Europe
1949: Membership to the Council of Europe
1952: Membership to NATO
1963: Associate membership to the EEC
1987: Application for full membership to the EC
1995: Customs Union with the EU
1999. Recognition as Candidate for EU accession
Laeken Summit held in December 2001 had important implications for the
membership process of Turkey.
At the Copenhagen Summit held on December 12, 2002, EU submitted December
2004 as a conditional date for Turkey to begin accession negotiations.
In the summit of 16-17 December 2004 the EU leaders decided to launch the
accession negotiations with Turkey on 03 October 2005
Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs

Exports and Imports by main Sectors (US$ million)

Main Industries
Textiles
Food processing
Autos
Mining (coal, chromite, copper, boron)Mining (coal, chromite, copper, boron)
Steel
Petroleum
Construction
Lumber
Paper

Main Agriculture Products
Tobacco
Cotton
Grain
Olives
Sugar beets
Pulse
Citrus
Livestock

International Trade

Exports- Commodities&Partners
Apparel
Foodstuffs
Textiles
metal manufactures
Germany 11.4%,
UK 8%
Italy 7.9%
Germany 11.4%,
UK 8%
Italy 7.9%
metal manufactures
transport equipment
US 5.9%
France 5.4%
Spain 4.3%
US 5.9%
France 5.4%
Spain 4.3%
Source: World Fact Book/Turkey(2006)

Imports- Commodities&Partners
Machinery
Chemicals
Semi-finished goods
Russia 12.7%
Germany 10.6%
China 7%
Italy 6.3%
Russia 12.7%
Germany 10.6%
China 7%
Italy 6.3%
Fuels
Transport equipment
Italy 6.3%
France 4.8%
US 4.3%
Iran 4.1%
Italy 6.3%
France 4.8%
US 4.3%
Iran 4.1%

İstanbul Stock Exchange
ISE was established on December 26,
1985
Only stock exchange in Turkey
Not-for-profit government organisationNot-for-profit government organisation
National market traded value is 86,6
billion US$
Number of companies traded on ISE is
297.

Export Amount by Year
80000
90000
100000
110000
120000
130000
140000
150000
Toplam
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2007
Toplam 2910 5746 7134 7457 11662 12959 14715 18106 23224 26974 27774 36059 63167 85479 101000
0
10000
20000
30000
40000
50000
60000
70000
Source: Referans Newspaper

Export - Import Comparison
80000
90000
100000
110000
120000
130000
140000
150000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2007
Sum of Export 2910 5746 7134 7457 11662 12959 14715 18106 23224 26974 27774 36059 63167 85479 101000
Sum of Import 7909 9235 10757 11105 14335 22302 22871 23270 43627 45921 54503 51554 97540 138290
0
10000
20000
30000
40000
50000
60000
70000
Source: Referans Newspaper

Consumption

Consumption by Region
Marmara (%) Ege (%) Anatolia (%)
Food 42 21 18
Household 41 22 15
Personal Care 43 20 17
Paper 44 19 17
Diaper 43 15 20

55
Consumption
Consumption Type Ratio of Income (%) Average Cost (YTL)
2004 2005 2004 2005 Icrease (%)
Food 26.4 24.9 235 271 15.5
Alcohol and Cigarettes 4.3 4.1 38 45 17.4
Clothes-Shoes 6.5 6.2 58 68 16.8
Housing and Renting 27 25.9 240 283 17.8
House Furniture 6.6 6.8 59 74 25.5
Source: Turkey Statistical Institute
House Furniture 6.6 6.8 59 74 25.5
Health 2.2 2.2 20 24 22.6
Transportation 9.5 12.6 84 138 63.4
Telecomunication 4.5 4.3 40 47 18.3
Culture and Entertainment 2.5 2.5 22 28 26.7
Education Services 2.1 1.9 19 20 10
Otel, Restaurant and Caffes 4.5 4.4 40 48 19.8
Other goods and services 3.9 4.1 35 45 29.5
Total 100 99.9 890 1091 22.7

Distribution Channels in Turkey
2000 2001 2002 2003 2004 2005 2006 2007
HYPER, CHAIN AND
SUPERSTORES
2,979 3,640 4,005 4,242 4,809 5,545 6,474 7,221
Hypermarket
>2500 m2
129 149 151 143 152 160 164 178
Big Sized
Supermarket
1000-2500 m2
306 357 368 367 396 454 504 568
1000-2500 m2
Supermarket
400-1000 m2
726 835 909 968 1,082 1,258 1,567 1,712
Small Sized
Supermarket
<400 m2
1,818 2,299 2,577 2,764 3,179 3,673 4,239 4,763
Medium Sized
Supermarket
50-100 m2
13,232 13,210 13,555 14,537 15,197 15,076 14,775 14,875
Grocery
<50 m2
136,763 128,580 122,342 124,283 122,781 120,397 116,857 115,221
TOTAL OF MARKETS 152,974 145,430 139,902 143,062 142,787 141,018 138,106 137,317

Consumption
Approximately 25% of the consumers are in İstanbul, İzmir and Ankara
Marmara Region has almost half of the purchasing power of Turkey

Transportation Preference

Airport Distribution

Technology Usage
Year Subscribers
1995 437,100
1996 806,300
1997 1,610,000
1998 3,506,100
1999 8,122,000
2000 16,133,000
Mobile subscribers 1995-2007 Internet Users 1996-2005
Year Users
1996 120,000
1997 300,000
1998 450,000
1999 1,500,000
2000 2,500,0002000 16,133,000
2001 20,019,000
2002 24,937,300
2003 29,018,801
2004 34,118,000
2005 45,140,000
2006 51,659,000
2007(e) 60,000,000
Source: BuddeComm based on ITU, Global Mobile and company data
2000 2,500,000
2001 3,200,000
2002 4,300,000
2003 6,000,000
2004 10,220,000
2005 16,000,000

MEDIA
Mediaedge:cia

Turkey Media Billings
900
950 930 924
1.058
879
1.308
1.665
1.901
1.024
238.765
297.324
200.000
250.000
300.000
350.000
1000
1200
1400
1600
1800
2000
Rate Card - Million USDEstimated Nets – Million USD
900
550
715
879
3.724 5.302 6.432 5.554 7.500 6.190 7.145 9.118
18.691
57.249
0
50.000
100.000
150.000
0
200
400
600
800
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Jan-
Jun
Estimated Nets Rate card
Source for Rate Card Prices : Bileşim (TV+Print)
Source for Estimated Nets : Turkish Association of Advertising Agencies
The estimated nets excludes below-the-line, production costs, local media spendings, VAT.

TV
alltime
TV
peak
Newspaper
mono
Mags
colour
Radio
alltime
Radio
peak
Cinema Outdoor
small
Outdoor
large
Germany 100 132 95 74 25 38 506 2,959 4,520
UK 100 130 30 71 34 39 632 3,590 4,437
France 100 121 151 53 43 56 910 2,466 14,903
Italy 100 119 255 144 45 49 661 4,276 9,401
Spain 100 77 67 75 69 65 563 3,977 3,395
Netherlands 100 104 86 47 19 19 455 2,020 10,901
Adults CPM indexed on TV all time cost
Denmark 100 110 26 53 5 N/A 402 1,966 2,796
Belgium 100 119 81 42 27 28 294 1,306 3,280
Greece 100 103 104 212 13 50 3,076 7,052 2,689
Russia 100 108 131 302 122 111 5,648 19,146 33,859
Poland 100 120 65 149 42 41 1,834 9,252 12,336
Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000
Croatia 100 460 590 477 4 5 N/A 20,874 27,601
USA 100 113 276 76 29 36 256 11,870 5,135
Australia 100 168 50 146 88 62 3,415 13,768 44,995
Japan 100 62 35 63 128 64 157 4,610 N/A
China 100 54 1,314 240 7 N/A 4,038 1,944 2,436

Top Advertisers 2006 (Jan-Dec)
ADVERTISER $ (list price)
ULKER 16.150.066.626
P&G 15.340.302.053
UNILEVER 8.726.929.883
COCA-COLA CORP. 6.306.187.966
ARCELIK 5.340.523.020
BENCKISER 5.121.214.656
PRODUCT $ (list price)
COCA-COLA 3.299.786.426
HEAD&SHOULDERS SHAMPOO 2.402.537.880
COLA TURKA 1.554.315.134
ISTIKBAL PRODUCTS 1.481.810.549
YAPI KREDI BANK WORLD CARD 1.310.891.270
PEPSI 1.267.502.576
ULKER KALBIM BENECOL 1.243.599.791
Source : Bileşim Press+TV+Outdoor+Cinema Expenditures
DANONE 3.731.550.753
NESTLE 3.610.085.862
VESTEL 3.225.485.403
HAYAT CHEMICALS 3.212.297.502
TURKCELL 3.182.349.035
FRITO-LAY 3.069.012.476
ETI 2.982.929.645
ISTIKBAL 2.856.663.828
YAPI KREDI BANK 2.550.280.972
ULKER KALBIM BENECOL 1.243.599.791
KILIM FURNITURE 1.231.000.538
MILLIYET NEWSPAPER 1.172.922.216
IS BANK MAXIMUM CARD 1.157.582.004
BELLONA PRODUCTS 1.134.758.225
BLENDAX AQUA SHAMPOO 1.085.807.685
ARIEL AUTOMAT DETERGENT 1.080.585.916
TURKIYE FINANS KATILIM BANKASI
1.019.701.454
EVKUR 971.190.826

Television Measurement
Research Company : AGB Nielsen Media Research
Methodology :People meter system, based on minute ratings. Digital TV
measurement has started in 2005.
Sample Structure : Total of 2.500 households. Represents 56,2 million people age
5 and above.
Coverage : 34 cities, 31 provinces
Frequency of data : Daily
Content : All viewership data
Television adspend is measured by Bileşim.

Channel Profile
Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8,
Kanal 1, Cine 5
News/Economy : NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT
Haber, 24 TV, Haber 7, STVHaber,
Music : Number 1, Kral, Dream TV, MMC, Powerturk TV
Digital : Digiturk, D-Smart
State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int
Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV,
Marmara TV, Ege Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk,
Vizyon TV, Olay TV
Theme : Discovery Channel, National Geographic, History Channel

Media Consumption
33
19
7
6
2
Newspaper
Internet
Cinema
Monthly Magazines
Weekly Magazines
Reach %
84
54
44
0 20 40 60 80 100
TV
Outdoor
Radio
Source: AGB Nielsen Media Research/TGI Turkey Spring 2007
TV, radio, newspaper : daily reach
Cinema : monthly reach
Internet : weekly reach
Target : Total Individuals (15+) Period : Sep 2004-Aug 2005
Average time spent viewing TV (ATS) for total individuals is 307 minutes a day*
*Source: AGB Nielsen Media Research
*Target : Total Individuals (5+)

Research Company : KMG Research
Methodology : Diary method
Sample Structure : Total of 12.900 panel members.
Represents 23.5 million people age 12 and above.
Radio Measurement
Coverage : 24 cities
Frequency of data : Quarterly
Content : All radio listeningship data
Radio adspend is measured by SAM Research.

Station Profile
Top 10 most listened to radio stations broadcasting Turkish music are : Kral FM, Süper FM,
Power Türk, Alem FM, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses.
Top 10 most listened to radio stations broadcasting foreign music are : Metro FM, Power
FM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo DokuzFM, Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz
Eylül, Radyo ODTU, Radyo Nostalji.
Source: KMG Research;Turkish Radio Audience Survey 2006/Quarter 4
Target Group : Total individuals (12+)

Press Measurement
Turkish National Readership Survey
Research Company : TNS Piar
Methodology : Face-to-face interviews
Sample Structure : 48,000 interviews per year Represents 47,3 million people
age 15 and above.
Coverage : 26 cities, 24 provinces
Frequency of data : Quarterly
Content : Readership profiles and reach figures of daily newspapers with
circulation 10,000+, newspaper supplements, weekly and monthly magazines with
circulation 5,000+
Newspaper adspend is measured by Bileşim.

Newspapers
Average Daily
Circulations
2006 *
Daily Reach
**
POSTA 639,494 2,689,000
HÜRRİYET 551,898 1,884,000
SABAH 453,715 1,842,000
ZAMAN 566,285 1,425,000
FANATİK 242,548 1,301,000
MİLLİYET 285,938 1,059,000
AKŞAM 217,086 981,000
TAKVİM 268,509 842,000
FOTOMAÇ 240,789 829,000
*Source: Yay-Sat/BBD Period : Jan-Dec 2006
**Source :Turkish National Readership Survey Wave 8-11 / 2006 – Dec. ’05 – Nov. ‘06
TÜRKİYE 213,154 570,000
VATAN 208,004 567,000
GÜNEŞ 127,671 388,360
CUMHURİYET 66,171 313,000
YENİ ASIR 48,194 309,000
RADİKAL 37,224 270,000
YENİ ŞAFAK 108,550 242,000
FOTOSPOR 93,286 210,140
BUGÜN 80,638 186,000
ŞOK 58,815 89,110
OTHERS 521,221 n.a.
Total Daily Circulations 5,029,192

Title Profile
General News: Posta, Hürriyet, Sabah, Zaman, Milliyet, Akşam, Takvim, Türkiye, Vatan,
Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün, Şok
Economy: Dünya, Referans
Sport: Fanatik, Fotomaç, Efsane Fotospor
Regional : Yeni Asır

Magazine Summary
Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova
Medya, Türk Medya, Vatan Group, Vogel.
Magazine readership and magazine subscriptions are very low in Turkey.

Outdoor Summary
Outdoor has been a fast growing medium in Turkey with new approaches (mega posters,
3D posters, renovated bus stops & billboards, home boards, bus coverings)
The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor,
Media Pano
Due to extreme demand, early reservations are a must
AÇIAK - Technical committee for outdoor measurement has been formed to launch an
outdoor research

Cinema Measurement
TGI Turkey provides the following topics on cinema :
audience profile
frequency
recency
type of movie preferred
origin of movie preferredorigin of movie preferred
Fida Film provides ad-hoc cinema viewers profile surveys
Number of tickets sold in cinema is measured through box office receipts by
Warner Bros.
Adspend is reported by Bileşim from the figures of Fida Film

Culture & Tourism

Regions
Aegean
Black Sea
Marmara
Eastern
Anatolia
Aegean
Mediterranean
Central Anatolia
Southeastern
Anatolia
Anatolia

Sightseeing
İstanbul(the biggest city)
Ankara (the capital)
İzmir (typically Aegean)
Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)
Mediterreanian coast (Antalya, Alanya, Fethiye,..)
Safranbolu in Black Sea
GAP (largest development project)...

Activities
Yachting
Mountaineering
Underwater diving
Golf
Conventional Facilities
Hot Springs&Spas

Transportation
Railways: 8671 km
Highways: 426,906 km
Waterways: 1200 km
Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun,
TrabzonTrabzon
Airports: 117
Heliports: 18

Holidays
National Public Holidays:
January 1: New Year's Day.
April 23: National Sovereignty and
Children's Day
May 19: Ataturk Commemoration and
Youth and Sports Day
August 30: Victory DayAugust 30: Victory Day
October 29: Republic Day
Religious Public Holidays:
Kurban Bayram (Eid al Adha)
Ramazan Bayram or Seker Bayram
(Eid al Fitr)

Working Hours
Government Offices
Monday-Friday (8:30-12:30) , (13:30-17:30)
Saturday-Sunday (closed)
Banks
Monday-Friday (8:30-12-00) , (13:30-17:00)
Saturday-Sunday (closed)
ShopsShops
Monday-Saturday (9:30-13:00) , (14:00-19:00)
Sunday (closed)
İstanbul Covered Market
Monday-Saturday (8:00-19:00)
Sunday (closed)

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