Measuring Social Success By Steve Hammer
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From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Measuring Up With Social Analytics. PRESENTATION: Measuring Social Success - Given by Steven Hammer, @armondhammer - Rankhammer, President. #SocialPro #24A
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Measuring Social Success By Steve Hammer
- 1. #SocialPro #24A @armondhammer It’s more than viral Measuring Social Success Steve Hammer President, RankHammer
- 2. #SocialPro #24A @armondhammer Is This ROI?
- 3. #SocialPro #24A @armondhammer How many new tattoos?
- 4. #SocialPro #24A @armondhammer Might not be perfect
- 5. #SocialPro #24A @armondhammer FAMILY What it’s all about FOOD AND WINE Eating as an art form? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
- 6. #SocialPro #24A @armondhammer Four Tips for survival
- 7. #SocialPro #24A @armondhammer 1: Start with a Goal
- 8. #SocialPro #24A @armondhammer Not a great goal
- 9. #SocialPro #24A @armondhammer Doesn’t Correlate 10,000,000 Fans 2500 cars 2,000,000 Fans 6,000,000 cars
- 10. #SocialPro #24A @armondhammer Relate to core business Commerce Sales Service Luxury Brand Desire Cultural Mentions Content Repeat Visitation Sharing Community New Members Discussion Depth
- 11. #SocialPro #24A @armondhammer Conversion Path – Non Linear Read a Post Share Search Second Post Follow Read offsite post Active Shop Buy
- 12. #SocialPro #24A @armondhammer 2: Central Data Source
- 13. #SocialPro #24A @armondhammer Isolated Metrics
- 14. #SocialPro #24A @armondhammer Not a measurement motto Your site is where magic happens
- 16. #SocialPro #24A @armondhammer https://support.google.com/analytics/answer/1033867 Tag items you control
- 17. #SocialPro #24A @armondhammer Push Data Via Server Side
- 18. #SocialPro #24A @armondhammer Even “in page” actions can be tracked UA version
- 19. #SocialPro #24A @armondhammer Content Consumption http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/
- 20. #SocialPro #24A @armondhammer 3: Segment for Value
- 21. #SocialPro #24A @armondhammer Segments don’t have to be advanced
- 22. #SocialPro #24A @armondhammer Instant comparison
- 23. #SocialPro #24A @armondhammer Good, Bad and Ugly
- 24. #SocialPro #24A @armondhammer Cohort Repeats
- 25. #SocialPro #24A @armondhammer 4: Recognize Assists
- 26. #SocialPro #24A @armondhammer Last Click
- 27. #SocialPro #24A @armondhammer Assisted Conversions
- 28. #SocialPro #24A @armondhammer Attribution Modeling
- 29. #SocialPro #24A @armondhammer THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!
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