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Pimping Paid and Promoted Imagery By Rachel Malone Olsen

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From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: Pimping Paid and Promoted Imagery - Given by Rachel Malone-Olson, @duluthrachel - aimClear, Social Account Manager. #SocialPro #12B

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#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel PINTEREST Pimping Promoted Pins
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users § 85% Female
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users § 85% Female
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users § 85% Female § Average Income ~100K
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW §  Engagement: Closeup, Repin, or Click §  Traffic: Website Click
#SocialPro #12B @duluthrachel PINTEREST - HOW §  Engagement: Closeup, Repin, or Click §  Traffic: Website Click
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW §  52% of Pinterest users pin primarily from their smartphone
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel VALUE PINTEREST - WHAT
#SocialPro #12B @duluthrachel § Trends §  Lead Gen §  eBooks §  White Papers PINTEREST - WHAT
#SocialPro #12B @duluthrachel § Re-pins §  Traffic to your site §  Re-targeting! PINTEREST - WHAT
#SocialPro #12B @duluthrachel §  Small images §  Self-serving messages §  Confusing content PINTEREST - WHAT
#SocialPro #12B @duluthrachel PINTEREST - WHY § 70% of Pinterest visitors take action §  Save, re-pin, click-through
#SocialPro #12B @duluthrachel PINTEREST - WHY § 67% of content pinned is from a business website
#SocialPro #12B @duluthrachel PINTEREST - WHY § 2 million pins sent from one Pinterest user to another… DAILY
#SocialPro #12B @duluthrachel PINTEREST - BONUS
#SocialPro #12B @duluthrachel INSTAGRAM Intensifying Interesting Images
#SocialPro #12B @duluthrachel INSTAGRAM - WHO § 400 million MONTHLY active users source
#SocialPro #12B @duluthrachel INSTAGRAM - WHO § 400 million MONTHLY active users § 70% are outside of the US source
#SocialPro #12B @duluthrachel INSTAGRAM - WHO § 51% Male Users § 49% Female Users source
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel Tell a story…
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel STIMULATION INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Provide Demos or Tutorials
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Provide Demos or Tutorials §  Sell the experience
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Entice excitement through partnership
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Entice excitement through partnership §  FOMO
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § Michael Kors §  33K new followers §  16X more than organic source
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § Average Instagram user spends 21 minutes a day using the app source
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § 70 million photos shared per day source
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § Nielson reported ad recall on Instagram as 2.8x higher than other online norms source
#SocialPro #12B @duluthrachel THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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