The document discusses strategies for creating and distributing social video content across different platforms. It provides tips on using Facebook, YouTube, Instagram, Snapchat, Facebook Live and Periscope to engage audiences. Specific recommendations include tailoring content to each platform's storytelling abilities, considering organic vs. paid distribution on Facebook video, leveraging Instagram's engaged user base but recognizing algorithm changes, and planning live Snapchat stories for events like the LA Kings Fan Appreciation Night to capture behind-the-scenes footage and fan submissions.
4. #SocialPro #13A @PeytonDocs
THE LEADING SOCIAL MEDIA INFLUENCER AGENCY
It depends. You need to be able to tell a
compelling story on each social platform.
12. #SocialPro #13A @PeytonDocs
Instagram
• 400M users (3rd behind Facebook and YouTube).
• 40% Increase in video consumption.
• Over 50% of millennials use Instagram every single day.
• Instagram rated #1 app of all time for brand social engagement.
HOWEVER, there is uncertainty
regarding algorithmic changes.
14. #SocialPro #13A @PeytonDocs
Facebook Live vs Periscope
Facebook Live
Advantages
• Facebook’s audience.
• You can upload HD
versions when done.
• You can broadcast right
from Facebook app.
Periscope
Advantages
• Livestream to your
Twitter audience.
• You can sketch during
broadcasts.
• You can broadcast via
GoPro.
15. #SocialPro #13A @PeytonDocs
Tips for shooting LIVE content
• Plan and rehearse.
• Consider earpieces.
• Shoot w/ additional cameras
and equipment.
19. #SocialPro #13A @PeytonDocs
The LA Kings Fan Appreciation Night
Step 1) Plan and
design an engaging
Snapchat Story.
Step 2) Cross-promote the
Snapchat Story across the LA
Kings’ social channels.
Step 3) Capture live behind-
the-scenes footage and
post content submitted by
fans.