From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: Measuring Up With Social Analytics. PRESENTATION: Proving ROI With Social Media Analytics - Given by Kristi Kellogg, @kristikellogg - Bruce Clay Inc, Social Media Editor. #SocialPro #24A

1. #SocialPro #24A @KristiKellogg
Proving ROI with Social
Media Analytics

2. #SocialPro #24A @KristiKellogg
Why do we need to listen?
 Awareness
 Engagement
 Buzz
Social Media Listening

3. #SocialPro #24A @KristiKellogg

4. #SocialPro #24A @KristiKellogg
 I’m the social media editor at Bruce Clay,
Inc. We’re a leading international digital
marketing agency est. in 1996. Follow us
everywhere at @BruceClayInc ;)
How I Can Help

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 # Fans/followers on every social network we are
active in, tracked over time
 # of Reshares of posts
 Most-shared posts
 Clicks to site from social network
 Conversion events by social network (perhaps by
Google Analytics integration)
 Feature: Multiple user access
What We’re Looking For

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 Social media monitoring suites can range in price
from $50 - $500
 Median price for a robust solution: $500
 There are free options, too:
 Google Analytics
 Google My Business
 Twitter Analytics
 TwitterCounter.com
 Facebook Insights
 LinkedIn Analytics
So Many Tools, So Little Time

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 Nuvi
 SproutSocial
 Quintly
 Simply Measured
 DataPine
We’re going to look at:

9. #SocialPro #24A @KristiKellogg
 Users: unlimited
 Integrated with Google Analytics: no
 Price:
 $600/month: 50,000 mentions
 $900/month: 100,000 mentions
 $1,600/month: 250,000 mentions
 There all require year-long contracts.
 Follower Growth: Yes. For an additional $300/month, you’ll have
access to historical tweets.
 Connected Networks: Twitter, Facebook and Instagram.
 White labeling: available for $300/month
Nuvi (https://www.nuvi.com)

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 Content Management: Yes  Twitter, Facebook, Google+,
LinkedIn and Instagram.
 More than 1,200 clients, including: Uber, CLIF Bar, Hershey’s,
Vanity Fair, Sports Authority, Wilson, Girl Scouts, Nissan & Chevron
 Notable feature: Real-time listening & alerts.
“Never miss an opportunity to engage or a crisis situation
where a timely response is necessary.” Nuvi will alert you if an
influx of messages is hitting your brand. They’ll also be able
to tell whether or not the tone is positive or negative.
 Verdict: Nuvi is a great solution for big brands with a lot to listen to.
Nuvi (https://www.nuvi.com)

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 Users: 1
 Integrated with Google Analytics: yes for Premium/Team
accounts
 Price:
 Deluxe: $59/month
 Premium: $99/month
 Team: $500/month
 Message approval workflow
 Dedicated account management
 Keyword Listening which provides share of conversations
 Connected Networks: Twitter, Facebook, Instagram & Google+
 White Labeling: Not available
SproutSocial (http://sproutsocial.com/)

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 Content Management: Yes  Twitter, Facebook, Google+,
LinkedIn
 Notable Feature: With a premium account, there is a social
listening report that shows you share of conversation in for a
particular hashtag.
 Verdict: This is a great solution for businesses wanting to try out
software. There is no contract, which is perfect if you want to test
software for a month before committing for a year. Also, you can
switch between deluxe, premium and team and find out what
works for you.
SproutSocial (http://sproutsocial.com/)

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 Users: 1
 Integrated with Google Analytics: No
 Price (with mandatory year-long contract):
 Small: $129/month
 Medium: $299/month
 Team: $479/month
 Connected Networks: Twitter, Facebook, Instagram & Google+
 White Labeling: Not available
 Content Management: No
Quintly (https://www.quintly.com/)

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 Users: unlimited
 Integrated with Google Analytics: yes
 Price (with mandatory year-long contract):
 Social: $500/month
 Advanced: $1,000/month
 Enterprise: $2,000/month
 Connected Networks: Twitter, Facebook, Pinterest, YouTube,
LinkedIn, Tumblr, Google+, Instagram and Vine
 White Labeling: Not available.
SimplyMeasured (http://simplymeasured.com/)

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 Content Management: no
 Notable Feature: “We have a robust breadth of channels and
depth of data. As of May 2016, we’re the only provider to have
access to Twitter’s engagement API. We’ve developed really
good relationships with the Twitter team. “ – Gavin Grisham
 Hashtag tracking
 Instagram competitive reporting
 Filtered reporting
SimplyMeasured (http://simplymeasured.com/)

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 Integrated with Google Analytics: yes
 Price (with mandatory year-long contract):
 Basic: €219/month
 Professional: €399/month
 Premium: €699/month
 Branding & Embedded: €799
 Connected Networks: Twitter, Facebook, Instagram, LinkedIn &
Google+
 White Labeling: Yes
 Content Management: No
DataPine

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Download Kristi’s free
custom social media
tracking template at
bit.ly/Kellogg-Social
Free Options

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 LinkedIn Premium
 Canva for Business
 Instagress
 Iconosquare
 Boostgram
 Tweepi
 ManageFlitter
Free Options: So Many Trials, So Little Time

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THANK YOU!
SEE YOU AT THE NEXT
MARKETING LAND EVENT!