Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers. For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.

1. Dreamforce Social Analysis
Powered by Salesforce Marketing Cloud
October 6th – October 9th

2. Dreamforce 2014 Analysis, Oct 6-9
Powered by Social Studio
Most Mentioned #’s
Most Retweeted
Most Talked about Speakers
Top Buzz Words by Mentions
Demographics/Heat Map

3. Most Mentioned Hashtags
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
#DF14 #Dreamforce #Salesforce #RoadToDF14 #DFGives #Sales #IOT #DevZone #Marketers #DomoDF

4. Most Retweeted
1) @Benioff 528
2) @Dreamforce 295
3) @Domotalk 143
4) @Salesforce 123
5) @ExactTarget 108
1) @Marketo
108
2) @InsideSales 107
3) @Capgemini 91
4) @Partnerforce 85
5) @Velocity 69
600
550
500
450
400
350
300
250
200
150
100
50
0
@Benioff @Dreamforce @Domotalk @Salesforce @ExactTarget @Marketo @InsideSales @Capgemini @Partnerforce @Velocity

5. Most Talked About Speakers Over The Past 7 Days
Marc Benioff
will.i.am
Tony Robbins
Al Gore
Hillary Clinton
Reid Hoffman
Marc Andreessen
Other

6. Top Buzz Words by Mentions

7. Demographics: Cities Talking About #DF14
600
550
500
450
400
350
300
250
200
150
100
50
0
San Francisco, CA CA United States Seattle, WA New York City, NY Chicago, IL Provo, UT San Mateo, CA Denver, CO Indianapolis, IN

8. Demographics: Age
35-44 45-54
25-34 65+
55-64 21-24
18-20
Top Age Ranges
1. 35-44
2. 45-52
3. 25-34
4. 65+
5. 55-64
6. 21-24

9. Demographics: Male vs. Female Conversation
38.8% 61.2%
Male
Female

10. Data Sources
• Social Studio from the
Salesforce Marketing Cloud
analyzes more than 650 million
data sources from Twitter,
Facebook, YouTube, blogs,
news sites, and more.
Request a Demo