Marketing CoPilot - Find Customers Keep Customers

You
are
a
business
owner
struggling
to

understand
how
to
turn
your
website
into
your

most
powerful
sale
tool.

©2012 Marketing CoPilot Inc. All rights reserved. marketingcopilot TM

Find Customers. Keep Customers.

1.  Why
your
website
is
the
most
important
tool

in
your
business.

2.  How
we
turn
websites
into
performing
sale

tool.

Note:
This
presenta8on
will
take
you
FIVE
minutes
to
read.
When
you
are
ﬁnished,

you
will
understand
why
you
should
choose
Marke8ng
CoPilot.



You
can’t
buy
my
product
or

service
online,
so
a
website
won’t

help
me
in
the
sales
process.

I
don’t
get
leads
from
my

website.

My
customers
don’t
use
search

engines
to
ﬁnd
products
or

services
like
mine.
I
need
to
invest
in
a
sales

rep
before
I
spend
money

on
my
website.



97%
of
people
looking
for
a
solu8on

for
business
or
personal
use

start
their
search
in
a
search

engine.



95%
don’t
go
past
page
one
of
search

results.



11.2
pieces
of
online
data
are
used

to
make
a
buying
decision.



70%
Buyers
are
70%
of
the
way
into

making
a
buying
decision
before

they
pick
up
the
phone
and

speak
to
your
sales
rep.



Why
you?


1.  Department
Overload:
Because
every

department
wants
to
be
on
the
home
page.

2.  Messaging
Overload:
Because
inexperienced

communicators
believe
more
is
beKer.

3.  Technophobia:
Because
experienced

communicators
resist
new
media.

4.  Techno-‐obsession:
Because
of
an
overuse
of

“cool”
technologies.



If
you
think
you
need
to
build
a
website
and

walk
away,
don’t
bother
building
it.

Invest
in
it
monthly.

Apply
tac8cs
monthly.

See
it
as
a
12
month
investment.

This
is
not
a
one
shot
deal.



 Every
employee
that
has
a
LinkedIn
account

and
tells
people
where
they
work.
This
sends
a

link
back
to
your
company.

 Every
search
someone
does
on
your
brand

name
tells
a
search
engine
you
maKer.

 Every
piece
of
content
siSng
on
your
website

tells
people
what
you
think.



CLARITY

They
want
to
make
a
choice.

Make
it
easy
for
them.



We
help
business
owners
ﬁnd
customers
and

keep
customers
using
a
customer-‐centric
view

of
your
value.

What separates us from web shops or marketing
agencies is our customer-centric view of your value
proposition; how we bring that to life online, validate
it with your target market, and evolve it until you get
the results you want.



1
DISCOVER:

The
right
message
by
answering

the
ques8on,
“Why
should
I
buy

2
from
you?”

ENGAGE:

3
Using
your
online
engine
to

deliver
the
message.

CONVERT:

With
monthly
online
tacVcs
to

track
and
measure
the
message

and
convert
traﬃc
into
leads.

marketingcopilot TM


1

discover
Clearly
deﬁne
why
your
customers
choose
you.


Your
value
proposiVon
is
your
deal
closer.

Maybe
you
call
it
diﬀeren8a8on
or

compe88ve
advantage.
It
is
not
a
tagline,

mission
statement
or
ar8cula8on
of
what

you
do.

It’s
a
precise
representa8on
of

1
why
someone
should
buy
from
you.

marketingcopilot TM


Value
Discovery
Working
Sessions
delve

into
how
to
build
diﬀeren8a8ng
value
into

your
message.

These
sessions
will
provide

guidance
on
how
to
organize
your

message
to
build
the
founda8on
for
an

1
ongoing
marke8ng
program.

marketingcopilot TM


2

engage
Use
your
website
and
web
presence
to
test
and
validate

your
value
proposi8on

A
strong
web
presence
is
more
than
a

website.
It’s
all
of
the
ac8vi8es
that
you

can
be
doing
online
to
drive
qualiﬁed

leads
to
your
company.

Your
website
is
only
part
of
the
puzzle.

2
Your
web
presence
is
an
interac8ve
tool

you
can
use
to
engage
interest
in
your

value
and
track
prospects
through
the

buying
process.



Step
2:
Online
Strategy
+ Step
3:
Consistent
Execution

Starts
the

Content

Customer
Buying

Web
Optimized
Management

Process
Online
Presence
Website
System/Blog

Step
1:

Creates
Clear
Value
E-‐mail
Marketing
Tools

Diﬀerentiation
Audience

Segmentation
Proposition:

Why
should
I
Search
Engine
SEO

Platform

What
people

buy
from
you? Optimization

search
for?

Keywords

LinkedIn

Social
Media
Twitter

Getting

prospect
and

Optimized

Facebook

customers
to

Web
Presence

YouTube

ﬁnd
you

Press
Releases
&
Backlinks

Directories

Conversion

Downloads

Tools
Whitepapers

PayPerClick
AdWords

Measure
&
Analytics

Optimize




3

convert
If
your
target
audience
does
not
share
your
content,

comment
or
do
something
on
your
site,
you
have
failed
to

communicate
your
value.


Zag

when
others

Zig

3


During
2011,
Google
make
over
600

changes
to
their
algorithm.

Guess
what
this
means
to
your
business?

•  There
is
more
emphasis
on
social

sharing
to
geSng
found
and
ranked.

3
•  Google
looks
at
dynamic
content
ﬁrst.



1.  Click
thru
to
website

2.  Read
something

3.  Do
something

share
tweet
comment

3
Website

Report

My
Content?
Aaer
72-‐Hours:

• Top
10
Sales
Ques8ons

• How
to’s
Report
&
Analyze
&

• Industry
updates
Adjust

• Press
releases

• Client
stories
Email
Tool
Op8mize
Send
Report

click
thru



Drive
more
leads
into
the

sales
pipeline.

Stay
top
of
mind
with

exis8ng
customers.

3
Monitor
and
analyze

analy8cs
on
a
monthly

basis
to
determine
what

is
working
and
what

needs
to
be
adjusted.



Anyone
can
create

a
marke8ng
report.

We
mine
analy8cs

to
understand
the

impact
on
your

3
business,

communica8ons

and
lead

genera8on.



Curious.
We
always
want
to
understand
what
is

happening:
what
works
and
what
doesn’t.

CreaVve.
What
is
the
very
best
way
to
present

your
company
online.

Results-‐driven.
We
demonstrate
results
every

month
to
clients
about
what
we
have
achieved

via
our
VMM
report.



Results.
Every
day,
we
are
working
towards

beKer
results
for
our
clients.

Thrills.
Each
month,
we
ﬁnd
at
least
one
thing

that
will
thrill
and
delight
each
client.

RelaVonship.
We
want
our
clients
to
have
direct

contact
with
the
whole
team
and
know
that

their
account
maKers
to
us
each
and
every
day.



CollaboraVve.
Some8mes
you
want
an
expert

and
some8mes
you
want
a
“pair
of
hands”
to

help
you
with
marke8ng
ac8vi8es.
We
can
do

both,
but
what
sets
us
apart
is
our
ability
to

partner
with
clients
to
understand
their
business

and
sales
process.
We
view
the
work
we
do
as
a

shared
responsibility
and
we
take
that

responsibility
very
seriously.



Marke8ng
CoPilot
has
a
team
of
experienced
testers
to

help
you
ﬁnd
customers
and
keep
customers.



Check
out
some
of
our
clients
and
successful
online
lead

genera8on
engines:

•  www.etgroup.ca

•  www.promys.com

•  www.trcepos.ie

•  www.jan-‐pro.ca

•  www.arbrux.com

•  www.spmlearning.com

•  www.solu8ons360.com

If
you
are
interested
in
client
success
stories,
please
click
here:

Click
Here
for
Client
Success
Stories



contact
us:


Marketing CoPilot - Find Customers Keep Customers

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