A typical vp marketing job description be included elements such as: vp marketing duties, vp marketing qualifications, vp marketing traits, vp marketing job information, vp marketing templates, vp marketing work conditions…

1. vp marketing job description
A typical vp marketing job description be included elements such as: vp
marketing duties, vp marketing qualifications, vp marketing traits, vp marketing
job information, vp marketing templates, vp marketing work conditions…
Other useful materials for vp marketing career:
• marketingmanagement123.com/23-free-ebooks-for-marketing-management
• marketingmanagement123.com/175-free-marketing-forms
• marketingmanagement123.com/16-free-tools-for-marketing-management
• marketingmanagement123.com/top-82-marketing-KPIs
• marketingmanagement123.com/top-19-marketing-job-descriptions
• marketingmanagement123.com/101-marketing-interview-questions-and-
answers

2. Key duties/responsibilities for vp marketing
1. Lead strategic vision of capabilities, ensuring the ideal deployment of marketing
strategies and capabilities delivered through mobile, on-line, and in-store environments.
2. Identify new and existing viable loyalty and marketing solutions that bring value to card
members and clients in delivering business goals.
3. Design & develop proposals and presentations that capture and convey quantifiable
business value for capabilities being brought to the marketplace.
4. Design & develop proposals, projects and campaigns to assess effectiveness; constantly
seek opportunities for process improvement and optimization
5. Maintain industry knowledge through actively developing credible and strategic
relationships with industry experts and conducting industry research
6. Aligning to the overall business strategy when driving the direction for a team of 25
associates with projects, processes, and marketing efforts. Providing developmental and
managerial leadership to the Marketing Capabilities team
7. Providing overall direction to the marketing capabilities activity and leading the efforts
in product services across Alliance Data’s client base
8. Acting as a member of the Senior Leadership Team for the broader business, as well as
the marketing areas
9. Providing developmental and managerial leadership to the Marketing Capabilities team
10. Formulating insights, championing and driving insights into action

3. Key job qualifications for vp marketing
1. BA/BS degree in Marketing, Sales, Business, or equivalent education/and
or related experience. MBA or Business Related Advanced Degree
preferred.
2. A minimum of 12 years professional hands-on experience with marketing
concepts, strategy, and product services or product management.
3. A minimum of 5 years proven managerial or supervisory experience
4. Proven experience building marketing capabilities and product services for
retail, brand, consumer or credit cards.
5. Proven experience influencing a business or marketing strategy through the
application and/or management of product service solutions
6. Excellent verbal and written communication skills and good at developing
interpersonal relationships.

4. Format for vp marketing job description
A typical job description includes 4
main part as follows:
1. Job information
This part includes: job title, reporting
relationships, department, job
location, manager/supervisor’s title,
job code, purpose and objective of the
job.
2. List of main task
3. Contents of Job Specifications
• Knowledg/education.
• Skill requirements.
• Experience.
• Abilities. Ability include physical
ability, metal ability, aptitudes.
4. Contents of working conditions
• Environmental conditions
• Job hazards / safety
• Machine, tools and equipments

5. KSA model in setting up job description
1. What is KSA model?
KSA model is a competency model of individual. KSA is the same KSAO.
KSA include Knowledge, Skills and Abilities (also called KSAs model) that an
applicant must have to perform successfully in the position.
2. Components of KSA:
Knowledge
• A body of information needed to perform a task.
• For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills
• Skills are the proficiency to perform a certain task.
• For example, skill in operating computer peripherals such as printers.
Abilities
• Abilities are an underlying, enduring trait useful for performing tasks.
• For example, oral comprehension – the ability to listen to and understand
information and ideas presented through spoken words and sentences.

6. Materials for vp marketing career:
Other useful materials for marketing
management that available at
marketingmanagement123.com
• Top free ebooks for marketing management
• Top free tools and techniques for marketing
management
• Top skills for marketing management
• Top free marketing job description templates
• 5 steps to writer write an effective marketing
job description
• 12 tips to write marketing job description
• Top 12 tips for career development
• Top 9 career path tips
• Top 14 career objectives
• Top 12 career promotion tips

7. Useful materials (continue…)
• Top 14 career objectives
• Top 12 career promotion tips
• Top 15 ways to search jobs
• Top 7 cover letter samples
• Top 8 resume samples
• 110 marketing interview questions with
answers
• 13 types of interview questions and how
to solve them
• 11 performance appraisal methods
(includes appraisal templates and forms)
• Top 28 performance appraisal forms
• Top 12 salary negotiation tips
• Top 9 tips to get high salary

8. Fields related to vp marketing:
The above job description can be used for fields as:
construction, manufacturing, healthcare, non profit, advertising, agile,
architecture, automotive, agency, banking, budget, building, business
development, consulting, communication, clinical research, design, software
development, product development, interior design, web development,
engineering, education, events, electrical, exhibition, energy, ngo, marketing,
fashion, green card, oil gas, hospital, it, marketing, media, mining, nhs, non
technical, oil and gas, offshore, pharmaceutical, real estate, retail, research,
human resources, telecommunications, technology, technical, senior, digital,
software, web, clinical, hr, infrastructure, business, erp, creative, ict, hvac,
sales, quality management, implementation, network, operations,
architectural, environmental, crm, website, interactive, security, supply chain,
logistics, training, project management, administrative management, finance…
The above job description also can be used for job title levels: entry level vp
marketing, junior vp marketing, senior vp marketing…