Before presenting solutions, proving mind limitations: we can't predict the future, we prefer to use others' existing ideas, we don't tend to realize another dimension to the "obvious" and we act like herds.

1. Creativity
4.1 & Mkng
Proving Mind Limitations
Presentation 4 out of 7
Danny Abramovich
Marketing Plan Specialist
www.marketingPlanNOW.com
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2. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction ü
4. Proving Mind limitations
◄ 2
presentations
5. Overcoming Mind limitations 2
presentations
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3. 4. Proving Mind limitations
Please slightly lift your right foot off
the ground and move it in circles
As in the direction of the clock.
Now in parallel, draw the number
“6” in the air with your right hand –
your foot will automatically move in
the opposite direction: a bug in the sys!
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4. 4. Proving Mind limitations. WE
1. are unable to predict the future!
2. appreciate & adapt others’ ideas!
3. can hardly realize another
dimension to the “obvious”!
4. often act like a herd!
5. like to see and understand the
whole picture!
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5. 4. Mind limitations
4.1. The f i r s t Mind limit
We are unable to predict the
future, we are experts
in analyzing the past!
k
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6. 4. Mind limitations
4.1. The f i r s t Mind limit
Tasseography - a fortune-telling
method that interprets
patterns in tea leaves, coffee
grounds, or wine sediments! k
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7. 4. Mind limitations
4.1. The f i r s t Mind limit
January 1, midnight 4.6 b.y.a. formation of the earth Time
early to mid-March
early-May
3.5-3.8 b.y.a. first life on earth
3 b.y.a. photosynthesis; blue-green algae
7
mid-November 570 m.y.a. first eukaryotic cells; shelled animals
Thanksgiving 400 m.y.a. Fish, vertebrates, land plants
December 7 300 m.y.a. Large swamps (coal), insects, reptiles
December 11 250 m.y.a. Beginning of the age of reptiles
December 15 200 m.y.a. Dinosaurs
December 20 130-140 m.y.a.Dinosaurs, fish, flowering plants 7
December 25 65 m.y.a. Mass extinction of dinosaurs
December 31, 4 pm 4 m.y.a. Earliest fossils of genus Homo
11:58:30 12,000 y.a. All of recorded history
7 11:59:46 2,000 y.a. Christian Era
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8. 4. Mind limitations
4.1. The f i r s t Mind limit
Time
Einstein’s theory of special 8
relativity:
If one could travel faster
than light, one could also 8
go back in time.
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9. 4. Mind limitations
4.1. The f i r s t Mind limit
Hawking’s paradox:
Where are all the time
travelers from the future?
8
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10. 4. Mind limitations
4.1. The f i r s t Mind limit
“I think there is a world market
for maybe five computers.”
Thomas J. Watson,
Chairman of IBM, 1943
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11. 4. Mind limitations
4.1. The f i r s t Mind limit
“There is no reason anyone would
want a computer at home.”
Ken Olson,
Founder of Digital, 1977
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12. 4. Mind limitations
4.1. The f i r s t Mind limit
“640K ought to be enough for
anybody.”
Bill Gates,
Founder of Microsoft, 1981
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13. 4. Mind limitations
4.1. The f i r s t Mind limit
watch industry has lost
its global market
share after rejecting the
k
quartz technology (1970s).
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14. 4. Mind limitations
4.2. The s e c o n d Mind limit
We appreciate “good” ideas
originated by others!
We adapt “good” ideas
originated by others!
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15. 4. Mind limitations
4.2. The s e c o n d Mind limit
We appreciate
ideas…
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16. 4. Mind limitations
4.2. The s e c o n d Mind limit
Ø
We adapt ideas…
Greenland Canada
-100C -20C
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17. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize another
dimension to the “obvious”!
-----
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18. 4. Mind limitations
4.3. The t h i r d Mind limit
The relationship between:
KAYAK & RACE CAR ?
Palindrome
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19. 4. Mind limitations
4.3. The t h i r d Mind limit
English > “Madam, in Eden I'm Adam.”
Spanish > “La ruta nos aporto otro paso
natural” (The route provided us with
another natural passage).
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20. 4. Mind limitations
4.3. The t h i r d Mind limit
another dimension…
-----------------------------------------------------------------------------------------------------------------------------------------------
The relationship between the
terms: Same difference, All alone,
Plastic glass, Work party, M-L?
20 Oxymorons – www.oxymoronlist.com
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21. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize another
dimension to the “obvious”!
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22. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize another
dimension to the “obvious”!
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23. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize another
dimension to the “obvious”!
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24. 4. Mind limitations
4.3. The t h i r d
We can hardly
realize another
dimension to the
“obvious”!
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25. 4. Mind limitations
4.3. The t h i r d
Xu Bing, Calligrapher
another
dimension
to the
“obvious”
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26. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize another
dimension to the “obvious”!
-----
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27. 4. Mind limitations
1 X 9 + 2 = 11
12 X 9 + 3 = 111
123 X 9 + 4 = 1111
1234 X 9 + 5 = 11111
12345 X 9 + 6 = 111111
123456 X 9 + 7 = 1111111
1234567 X 9 + 8 = 11111111
12345678 X 9 + 9 = 111111111
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28. 1X1=1
11 X 11 = 121
111 X 111 = 12321
9 x 9 + 7 = 88
98 x 9 + 6 = 888
987 x 9 + 5 = 8888
1X8+1=9
12 X 8 + 2 = 98
123 X 8 + 3 = 987
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29. 4. Mind limitations
4.3. The t h i r d Mind limit 1
11
Can U continue
21
the next line ?
1211
111221
Ø 312211
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30. 4. Mind limitations
4.3. The t h i r d Mind limit
Can U add a “1” to the following
formula in order to make it right ?
1
5 + 5 + 5 = 550
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31. 4. Mind limitations
4.3. The t h i r d Mind limit
Balance 100
50 50
25 25
10 15
8 7
5 2
2 0
100 99
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32. 4. Mind limitations
4.3. The t h i r d Mind limit
Balance 1,000
40
1,000
30
1,000
20
1,000
10
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33. 4. Mind limitations
Magic Number = 142857
142857 X 1 = 142857
142857 X 2 = 285714
142857 X 3 = 428571
142857 X 4 = 571428
142857 X 5 = 714285
142857 X 6 = 857142
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34. 4. Mind limitations
Magic Number = 142857
142857 X 7 = 999,999
142+857 = 999
14+28+57 = 99
1428572 = 20,408,122,449
20,408+122,449= ?
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35. 4. Mind limitations
4.3. The t h i r d Mind limit
Can you reach 24 by using the
following numbers: 8, 8, 3, 3
by using + - : X ?
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36. 4. Mind limitations
4.3. The t h i r d Mind limit
Can you reach 24 by using the
following numbers: 8, 8, 3, 3
by using + - : X ? 8 = 24
8
3- 3
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37. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly realize another
dimension to the “obvious”!
-----
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38. 4. Mind limitations
4.3. The t h i r d Mind limit
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39. 4. Mind limitations
4.3. The t h i r d Mind limit
How would you
arrange six matches
to form four
equilateral triangles?
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40. 4. Mind limitations
4.3. The t h i r d Mind limit
Four
equilateral
triangles!
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41. 4. Mind limitations
4.3. The t h i r d Mind limit
How many 2
3
rectangles
5
can you see? 6
more?
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42. 4. Mind limitations
4.3. The t h i r d Mind limit
We can hardly ê
realize another
dimension to
the “obvious”!
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43. Do we really understand…
101%? limitations
5. Mind
Do we really understand…
Forever & 99.999999999 ?
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44. 44 www.marketingPlanNOW.com Marketing & Creativity

45. Who created God?
5. Mind limitations
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46. Paraguay
Argentina
Brasil
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47. 4. Mind limitations
4.4. The f o u r t h Mind limit
We act like a herd!
- C o m m o n sense.
- G r o u p pressure.
- Difficult to be d i f f e r e n t.
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48. 4. Mind limitations
4.4. The f o u r t h Mind limit
Common sense:
Eggplant, pineapple, French fries,
English muffins. Ship by truck.
Boxing rings are square…
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49. 4. Mind limitations
4.4. The f o u r t h Mind limit
Common sense:
100 Years’ War (1337-1453) 116
The October Revolution (7th Nov.)
The black box Q
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50. 4. Mind limitations
4.4. The f o u r t h Mind limit
Common
sense:
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51. Should I be
different?
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52. 4. Mind limitations
4.4. The f o u r t h Mind limit
Many managers make it
difficult to be different!
When listening to a new idea
their appearance may be…
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53. agement
M iddle Man
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54. Top Manage
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me nt
Marketing & Creativity

55. 4. Mind limitations
4.4. The f o u r t h Mind limit
…and their reactions may be
as follows:
- Your idea is…
- Your idea is not…
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56. 4. Proving Mind limitations. WE
1. are unable to predict the future!
2. appreciate & adapt others’ ideas!
3. can hardly realize another
dimension to the “obvious”!
4. often act like a herd!
5. like to see and understand the
whole picture!
56 www.marketingPlanNOW.com Marketing & Creativity

57. 4
Chapter
ued …
tin
2 B con
Marketing & Cre8iVT