1. Internet Business Writing and Search Engine Optimization For more information, please contact: [email_address]

4. Questions If you have specific questions that you would like addressed, please feel free to use the pads provided on each table and post on the right board.

5. Internet Business Writing

8. Writing Content for the Web Keep your message clear and concise. Don’t write lengthy introductions or information that is not necessary. Remember that you are fighting to keep the reader’s attention with instant messaging, e-mails, banner ads, and so much more. Use bullets with bookmarks or anchors linking to additional information within the Web page to structure the layout gaining the reader’s attention and interest.

9. Questions to Before Writing

10. Writing Content for the Web Review the handouts on your table. Which page communicates the information more clearly?

11. Writing the Headline Don’t just title your page, use the page to grab the reader’s attention from the first glance. Which example helps you to understand the information available? Locations or Nearby Widget Retail Stores Hours, Addresses, and Telephone Numbers

12. Reduce by 50% As a guideline, when you are writing for a Web page reduce the printed text by 50% (Price and Price, 2002). Instead of writing long paragraphs, break text up with bullets, numbered lists, or tables. A typical paragraph online only needs to be two or three sentences (Price and Price, 2002). The idea is to communicate directly to the reader with the exact information about the topic. Too much information increases the chance of the reader leaving your Web page.

14. Search Engine Optimization

15. What is It? Search engine optimization is a process of improving the amount of traffic to Web site from search engines through specific keyword searches.

16. What is It? Search engine optimization is a process of improving the amount of traffic to Web site from search engines through specific keyword searches. When a person searches with specific key words, search engine optimization connects relevant pages.

17. How Do I Optimize? In SharePoint, click on Page and then Page Settings and Schedule:

18. How Do I Optimize? Enter text to describe your page. Include keywords and specific terms. Don’t forget to also enter synonyms of your keywords to get your page optimized in search engines.

19. Don’t Add a Headline In SharePoint, your headline automatically appears.

20. More Specific = Better Results Provide as much specific information as possible to help people who are searching find your Web pages.

21. Don’t Lose Text in Images Search engines cannot use text if it is hidden in images. Instead, use graphics to visually enhance a page and keep text separate.

22. Google Zeitgeist Find out what other people are searching for and what is trending:

23. References Kent, P. (2004). Search engine optimization for dummies. Indianapolis, Indiana. Wiley Publishing. Price, J. and Price, L. (2002). Hot text: Web writing that works . Indianapolis, Indiana. New Riders.