A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads.
In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to:
- Identify key accounts for top funnel targeting
- Manage named account lists and analyze your top funnel engagement with them
- Target ads at specific accounts and personalize the ads they see
- Boost ad budget ROI and generate highly qualified leads
2. Ad Targeting for your Key Accounts
David Myers
Product Manager, Marketo
Mike Telem
VP Product Marketing, Marketo
Hit your Revenue Generating Accounts with Laser Accuracy
11. Display ads appear next to
content on websites
Remarketing ads appear
across the Web after you visit
a specific website
Pay-per-click (PPC) ads
appear next to search results
3 Types of Online Advertising
39. • ABM: Engaging Target Verticals & Key Accounts with Real-
Time Personalization. Mike Telem, Marketo
• Better Together: Integrating Google Analytics for Smarter
Remarketing. Dan Stone, Google
• Top 5 Use Cases for Personalization. David Myers, Marketo
• Marketo RTP Meetup at Summit !!
40. Thank you
Upcoming Ebook: Lean Account-Based
Marketing
Contact us: mtelem@marketo.com / dmyers@marketo.com
For more info: www.marketo.com/personalization
Notas del editor
Ninety-seven percent said ABM had a somewhat higher or much higher ROI than other marketing initiatives.
Eighty-four percent said ABM provided significant benefits to retaining and expanding existing client relationships; thirty-six percent said the impact was major.
Sixty-five percent said ABM provided significant benefits to attracting new clients; nineteen percent said the impact was major.
Ninety-seven percent said ABM had a somewhat higher or much higher ROI than other marketing initiatives.
Eighty-four percent said ABM provided significant benefits to retaining and expanding existing client relationships; thirty-six percent said the impact was major.
Sixty-five percent said ABM provided significant benefits to attracting new clients; nineteen percent said the impact was major.
What stage are you at with Account-Based Marketing?
Just interested in the topic
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Focus on companies that are likely customers
Personalize on site
Retarget through display (google + FB)
Targeted advertising (IP list targeting) (Kwanzoo)
Track key account through the funnel + engagement levels
Show analytics of key account / behavior / metric / segment CEO from microsoft
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
Before we explain why…. It’s important to clarify 3 types of online advertising we’re going to focus on
PPC is often categorized separately as Search Marketing, though it’s still another form of advertising that takes place online.
Focus on companies that are likely customers
Personalize on site
Retarget through display (google + FB)
Targeted advertising (IP list targeting) (Kwanzoo)
Track key account through the funnel + engagement levels
Show analytics of key account / behavior / metric / segment CEO from microsoft
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
Show Segmentations
Campaigns
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.