Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
Marketo Ad Bridge: The Future of Ad Retargeting is Here
1. Marketo Ad Bridge:
The Future of Ad Retargeting is Here
David Myers
Product Manager
Marketo
Brian Glover
Sr. Product Marketing Manager
Marketo
“The future is already here, it’s just not very
evenly distributed.”
~William Gibson
8. Retargeting Brings Visitors Back to Your Site
Retargeting ads appear across the web
after you visit a specific website
Prospect Your Site Prospect is
Tracked
Prospect
Leaves
Your Ad on
Other Sites
Prospect Returns to your site
39. Thank you
For more info: www.marketo.com/ad-bridge/
Brian Glover David Myers
bglover@marketo.com dmyers@marketo.com
Marketo Ad Bridge:
The Future of Ad Retargeting is Here
Notas del editor
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
Targeting people based on their demographics and firmographics w/o really knowing much about them
Turns out many aren’t interested
So how do you find people who are interested in you?
That’s because 96% aren’t ready to provide their information or buy a product.
Think about the thousands or even millions of people coming to your site every month who leave without converting
How do you get them to come back to your site?
Have I bought products before?
Have I responded to messages and offers received through other channels?
Where am I in the buyer journey?
How engaged am I overall?
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
Marketo builds customer profiles from demographic data, firmographic data and past behaviors across channels
Our engagement marketing platform knows what you’ve purchased before, what you’re interested in now and where you are in your buyer journey
We give marketers the ability to segment on this data to build highly targeted, relevant campaigns
Even if you’re an anonymous website visitor, we know your industry, organization, whether you’re on a target account list, size, region and geo-location
Personalized retargeting ads – integrate Marketo to Facebook and create custom audiences with your retargeting segmentand Google
Targeted display ads – push lists of contacts to Facebook, LinkedIn Lead Accelerator or to a data management platform, like Turn, Media Math or Rocketfuel
Optimized pay-per-click ads – for Google AdWords, Ad Bridge sends offline conversation data for each stage in the buyer journey, allowing you to optimize your keyword bidding around the search terms that bring you paying customers.
Today, we’re going to focus on Personalized Ad Retargeting
You run some search engne ads or banner ads and can easily reach millions of impressions per month, anyone who’s used google, facebook, linkedin or any other ad network knows this.
But then, very few of them interact with these ads and even fewer ever convert.
Even if your nurturing processes are excellent (and if you’re a mkto customer they probably are) and your sales people are born killers – you still end up with just a few customers
So, we start with this (stadium) and end up with this (fans in stands)
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.
What stage are you at with Account-Based Marketing?
Just interested in the topic
Looking to start
Have a plan but not yet executing
Up and running, looking for the next step.