The document discusses Marketo's partner programs and certifications, including the LaunchPoint Accelerate program to help partners integrate their apps with Marketo, various marketing programs focused on account-based marketing, and maturity and co-delivery programs to help drive customer adoption through assessments and implementation packages. It provides details on certification tracks, marketing requirements for different partner tiers, event planning, and using a marketing maturity framework to evaluate customers' current state and goals.
4. • Digital Service Partner Program
• Version 3.0
• LaunchPoint Accelerate Program
• Re-Imagined Technology Partner Program
• Partner Marketing Program
• ABM, LaunchPoint, Commercial & Enterprise Fast-Starts,
Field Events, Resellers
• Co-Delivery & Maturity Programs
Partner Programs Update
5. YTD 2016 RECAP2016 INNOVATIONS RECAP
Re-Imagined Email Experience
ABM Predictive
Content
Big Data Architecture
Insights Capabilities Channel Integrations
15. Make Your App Critical in the Engagement Economy
The Right
Program
The Right
Marketplace
The Right
Platform
16. MARKETO ENGAGEMENT PLATFORM
MARKETO APPS PARTNER APPS
ENGAGEMENT APPS
EMAIL WEB ADS MOBILE SOCIAL
MARKETING
AUTOMATION
PREDICTIVE
CONTENTABM SALES INTEL PLANNING
EVENTS
ANALYTICS
AUTOMATION ANALYTICS ADAPTIVE
CUSTOMER DATA & IDENTITIES
ENGAGEMENT HUB
17. Connect Your App to the Engagement Platform
• Programmatic Access to Marketo Platform
• Supports Bidirectional Data Flows Activities
• Comprehensive Set of Endpoint (Leads, Lists,
Assets, Activities, Campaigns, Opportunities,
Named Accounts, Sales Persons, Custom objects)
NEW REST APIs
• Extensible Data Model via Custom Objects
• Extensible Data Model via Custom Fields
• Event Model via Custom
Extensibility
• Outbound Requests to External Web
Services
• Executed as Part of Campaign Flow
• Map 3rd Party Data to Marketo Lead Record
Web Hooks
• Track Web Page Visits and Form Fills
• Implement Web Personalization and
Predictive Content
• Highly Extensible
Java Script APIs
• Generate Activities that are Actionable in
Campaign Flow
• Send Messages to App from Campaign Flow
• Respond to Interaction with Messages in
Campaign Flow
Mobile SDK
• Oauth 2.0
• Granular Access Control
Security
• Partner Framework + Three-Legged OAuth
• ABM List APIs
• Bulk Export Leads
• Bulk Export Activities
• Email Preview API
• Replace HTML API
• Last Modifying User Audit Fields
• Static List CRUD Endpoints
NEW in FY17
18. Publish Your App on the NEW
LaunchPoint Web Site
• New UI
• Content Library
• Feature comparison
• Positioning Grid
• Leads sync to partners’ Marketo instance
• Improved Search and Filtering Capabilities
19. • Engagement Platform
• Listing on LaunchPoint
• Co-Marketing Activities
• Sales Enablement
• Commission Plans
• Certification
Launching Marketo Accelerate for Tech Partners
“Marketo’s key strengths include product
innovation, roadmap and ecosystem of
partners.”
36. Maturity
Level 2
Level 3
Level 4
StrategicValue
Marketing Maturity Curve
Level 1
Gaining momentum with
prospects & customers.
Finding out what works.
Seeing positive benefits.
Building momentum
internally. Starting to
automate within a single
channel. Measuring &
analyzing campaign
performance.
Recognizing inefficiencies of
current state. Scrambling to
respond to customer needs.
Primarily email only, maybe
some events. Ad hoc
reporting.
Organization and processes
now aligned supporting
targeting & personalization.
Automated communication
across channel. Mature
reporting includes program
performance. Occasional
attribution of revenue to
marketing programs.
Strategic planning occurs
across the organization. 1:1
communication across a
customer’s lifecycle.
Listening & responding to
customers’ needs & desires.
Clear understanding as to
program objectives and
outcomes of marketing
generated revenue.
37. Marketing Maturity Curve
Maturity
Gaining momentum with prospects &
customers. Finding out what works.
Seeing positive benefits. Building
momentum internally. Starting to
automate within a single channel.
Measuring & analyzing campaign
performance.
Recognizing inefficiencies of
current state. Scrambling to
respond to customer needs.
Primarily email only, maybe some
events. Ad hoc reporting.
Organization and processes now
aligned supporting targeting &
personalization. Automated
communication across channel. Mature
reporting includes program
performance. Occasional attribution of
revenue to marketing programs.
Strategic planning occurs across the
organization. 1:1 communication across
a customer’s lifecycle. Listening &
responding to customers’ needs &
desires. Clear understanding as to
program objectives and outcomes of
marketing generated revenue.
• Short-Term Goals & Objectives
• Limited Team Alignment
• Ad Hoc Processes
• Isolated Tools
• Tactical, Manual Decision Making
• 1 Year Goals & Objectives
• Cross-Functional Alignment
• Repeatable Processes
• Moderate Tool Integration
• Agreed Upon Metrics & KPIs
• Multi-Year Objectives
• Multiple BU Alignment
• Scalable, Cross-Business Processes
• Advanced Tool Integration
• Results-Based Collaborative Decision Making
• Company-Wide Multi-Year Objectives
• Global Alignment
• Globally Integrated Tools
• Predictive, Strategic Insights
Business
Competency
Email – Batch Campaigns
Landing Page Creation
Forms and Progressive Profiling
Basic Segmentation
Email/Landing Page Templates
CRM/Data Source Integration
Ad-hoc Campaign Reporting
Email Deliverability Optimization
Website Visitor Tracking
Email – Trigger Campaigns
Basic Nurture Campaigns
Basic Email Personalization
Demographic Segmentation
Engagement Scoring
Events, Webinar Programs
End-to-End Reporting
Insights for Non-Marketing Teams
Social Marketing Integration
Personalized Landing Pages
Personalized Web Content
Target Account Based Marketing
Multi-Channel Campaigns
Advanced Nurturing
Advanced Email Personalization
Behavioral Segmentation
Revenue Model Attribution
Program & Campaigns Analyzers
Mobile Integration (SMS & App)
Predictive Web Content
Multiple Integrated Data Sources
Look-Alike Ad Targeting
Lifecycle Nurturing
Multi-Channel Predictive Content
Omni-Channel campaigns
Advanced revenue analytics
Global/Enterprise-Wide
Marketing
Competency
Strategic
Value