SlideShare una empresa de Scribd logo
1 de 51
Page 1 © 2014 Marketo, Inc.#MKTGNATION14
CUSTOMER
SUCCESS STORY
Lisa Borg
COO & Brand Navigator, Slimband®
@lisaborg
Caryl Mostacho
Director of Communications, Slimband®
Page 2 © 2014 Marketo, Inc.#MKTGNATION14
Page 3 © 2014 Marketo, Inc.#MKTGNATION14
Page 4 © 2014 Marketo, Inc.#MKTGNATION14
Marketing Goals Sales Goals
Increase
lead targets
Reduce
cost per lead
Create
social content
Increase
per order value
Improve
conversion rates
Lower
cancellations
COMPLETELY OPPOSING OBJECTIVES
Page 5 © 2014 Marketo, Inc.#MKTGNATION14
Page 6 © 2014 Marketo, Inc.#MKTGNATION14
Houston We Have
A Problem
“
Page 7 © 2014 Marketo, Inc.#MKTGNATION14
Say Goodbye To Dieting…
Before After
Page 8 © 2014 Marketo, Inc.#MKTGNATION14
THOUSANDS OF SUCCESSFUL PATIENTS!
Page 9 © 2014 Marketo, Inc.#MKTGNATION14
Page 10 © 2014 Marketo, Inc.#MKTGNATION14
“The
Leads
Are
Weak…”
Page 11 © 2014 Marketo, Inc.#MKTGNATION14
Page 12 © 2014 Marketo, Inc.#MKTGNATION14
What Makes A
Good Lead
Obese
Female
35 to 55
CPL less than $50
Page 13 © 2014 Marketo, Inc.#MKTGNATION14
What Makes A
Good Lead
What Makes A
Good Prospect
Obese
Female
35 to 55
CPL less than $50
Knows the product
Needs the product
Sense of urgency
Has money
Page 14 © 2014 Marketo, Inc.#MKTGNATION14
Who Was
Actually
Purchasing
Our
Product
What Makes A
Good Lead
What Makes A
Good Prospect
Obese
Female
35 to 55
CPL less than $50
Knows the product
Needs the product
Sense of urgency
Has money
Page 15 © 2014 Marketo, Inc.#MKTGNATION14
ATTRIBUTES OF WHO PURCHASED
OUR PRODUCT
Weight
Type of ConsultLocation
Age Gender
Page 16 © 2014 Marketo, Inc.#MKTGNATION14
DATA RESIDED IN MANY PLATFORMS
CRM
Analytics
Lifecycle Marketing
Sales Tools
Online Ads
Page 17 © 2014 Marketo, Inc.#MKTGNATION14
CUSTOMER’S
COMPLETE JOURNEY
Page 18 © 2014 Marketo, Inc.#MKTGNATION14
CHAPTERS INSTEAD OF A STORY
Page 19 © 2014 Marketo, Inc.#MKTGNATION14
Searching For A Soulmate
#
Page 20 © 2014 Marketo, Inc.#MKTGNATION14
Page 21 © 2014 Marketo, Inc.#MKTGNATION14
1. They Make
Your Life Easy
Page 22 © 2014 Marketo, Inc.#MKTGNATION14
2. They Play Nice
With Others
Page 23 © 2014 Marketo, Inc.#MKTGNATION14
3. With Room
To Grow
Page 24 © 2014 Marketo, Inc.#MKTGNATION14
Marketo
Page 25 © 2014 Marketo, Inc.#MKTGNATION14
CRM
Sales Tools
Online Ads
Lifecycle Marketing
Analytics
DATA INTEGRATION WITH MARKETO
Page 26 © 2014 Marketo, Inc.#MKTGNATION14
CRM
Sales Tools
Online Ads
Lifecycle Marketing
Analytics
Page 27 © 2014 Marketo, Inc.#MKTGNATION14
What Makes A
Good Lead
What Makes A
Good Prospect
Obese
Female
35 to 55
CPL less than $50
Knows the product
Needs the product
Sense of urgency
Has money
Who Was
Purchasing
Our Product
Weight
Location
Age
Page 28 © 2014 Marketo, Inc.#MKTGNATION14
+
Drive Revenue
Marketing Goals Sales Goals
Get more Close more
TEAMS NOW ALIGNED
Page 29 © 2014 Marketo, Inc.#MKTGNATION14
ADDITIONAL MARKETO BENEFITS
Prioritize Adjust
Automate
Page 30 © 2014 Marketo, Inc.#MKTGNATION14
Page 31 © 2014 Marketo, Inc.#MKTGNATION14
+
What We Learned
Page 32 © 2014 Marketo, Inc.#MKTGNATION14
Know And Identify
Your Best Customers
Page 33 © 2014 Marketo, Inc.#MKTGNATION14
Everyone
is not your
customer.
Seth Godin
“
Page 34 © 2014 Marketo, Inc.#MKTGNATION14
Page 35 © 2014 Marketo, Inc.#MKTGNATION14
Page 36 © 2014 Marketo, Inc.#MKTGNATION14
Page 37 © 2014 Marketo, Inc.#MKTGNATION14
Choose campaigns
that generate the most business
vs the most leads
Page 38 © 2014 Marketo, Inc.#MKTGNATION14
Page 39 © 2014 Marketo, Inc.#MKTGNATION14
Page 40 © 2014 Marketo, Inc.#MKTGNATION14
Page 41 © 2014 Marketo, Inc.#MKTGNATION14
Forecast Results, Not Spending.
Page 42 © 2014 Marketo, Inc.#MKTGNATION14
Monthly Marketing Performance Report
2014
Page 43 © 2014 Marketo, Inc.#MKTGNATION14
EXPENSE DEPARTMENT
Page 44 © 2014 Marketo, Inc.#MKTGNATION14
Page 45 © 2014 Marketo, Inc.#MKTGNATION14
Page 46 © 2014 Marketo, Inc.#MKTGNATION14
Start
Page 47 © 2014 Marketo, Inc.#MKTGNATION14
Page 48 © 2014 Marketo, Inc.#MKTGNATION14
Get this
book…
“
TODAY!
Page 49 © 2014 Marketo, Inc.#MKTGNATION14
Marketo Makes
Marketing Fun Again
#
Page 50 © 2014 Marketo, Inc.#MKTGNATION14
Q & A
Page 51 © 2014 Marketo, Inc.#MKTGNATION14
Copyright
Slide 3: Image by Allie Brosh is licensed under a Creative Commons.
Based on a work at hyperboleandahalf.blogspot.com
Slide 20: Image by Vanmark Scenic used with permission
Slide 22: Image of Toy Story is copyright and intellectual property of Disney and Pixar Studios
Slide 23: Image by Mommy Shorts by Ilana Rosengarten is licensed under a Creative Commons
Slide 38: Image copyright by Ted Goff, 2012
All trademarks and logos referenced herein are the properties of their respective owners.

Más contenido relacionado

Destacado

False cognates
False cognatesFalse cognates
False cognates
jdzafra
 
Tensile behavior of environment friendly jute epoxy laminated
Tensile behavior of environment friendly jute epoxy laminatedTensile behavior of environment friendly jute epoxy laminated
Tensile behavior of environment friendly jute epoxy laminated
Dr. Rashnal Hossain
 
Web format race results 15-12
Web format   race results 15-12Web format   race results 15-12
Web format race results 15-12
mickbrown60
 
інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...
інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...
інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...
lelipusik
 
SUPP2Q07.FINAL
SUPP2Q07.FINALSUPP2Q07.FINAL
SUPP2Q07.FINAL
finance25
 
Classroom Blog Math Conf 08
Classroom Blog Math Conf 08Classroom Blog Math Conf 08
Classroom Blog Math Conf 08
Darren Mosley
 
Bp Slide Show
Bp Slide ShowBp Slide Show
Bp Slide Show
RandyKeck
 
Application and CV 2016 Latest 8-23-2016
Application and CV  2016 Latest 8-23-2016Application and CV  2016 Latest 8-23-2016
Application and CV 2016 Latest 8-23-2016
Victor Miguel Pinat
 

Destacado (17)

Nohema experiencia de aula (1)
Nohema experiencia de aula (1)Nohema experiencia de aula (1)
Nohema experiencia de aula (1)
 
Paris Agreement and the NAP process Global Capacity Development
Paris Agreement and the NAP process Global Capacity Development Paris Agreement and the NAP process Global Capacity Development
Paris Agreement and the NAP process Global Capacity Development
 
False cognates
False cognatesFalse cognates
False cognates
 
Tensile behavior of environment friendly jute epoxy laminated
Tensile behavior of environment friendly jute epoxy laminatedTensile behavior of environment friendly jute epoxy laminated
Tensile behavior of environment friendly jute epoxy laminated
 
Web format race results 15-12
Web format   race results 15-12Web format   race results 15-12
Web format race results 15-12
 
Class Project
Class ProjectClass Project
Class Project
 
CMH04 LTspice Model (Free SPICE Model)
CMH04 LTspice Model (Free SPICE Model)CMH04 LTspice Model (Free SPICE Model)
CMH04 LTspice Model (Free SPICE Model)
 
Flash sur les entreprises appuyées à travers le fonds de financement des fili...
Flash sur les entreprises appuyées à travers le fonds de financement des fili...Flash sur les entreprises appuyées à travers le fonds de financement des fili...
Flash sur les entreprises appuyées à travers le fonds de financement des fili...
 
інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...
інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...
інтелектуальний ресурс особистості учня як засіб успішної соціалізації та май...
 
Business promotion today
Business promotion todayBusiness promotion today
Business promotion today
 
SUPP2Q07.FINAL
SUPP2Q07.FINALSUPP2Q07.FINAL
SUPP2Q07.FINAL
 
Animals salvatges
Animals salvatgesAnimals salvatges
Animals salvatges
 
Classroom Blog Math Conf 08
Classroom Blog Math Conf 08Classroom Blog Math Conf 08
Classroom Blog Math Conf 08
 
22.10.16
22.10.1622.10.16
22.10.16
 
Salenko smarthphone
Salenko smarthphoneSalenko smarthphone
Salenko smarthphone
 
Bp Slide Show
Bp Slide ShowBp Slide Show
Bp Slide Show
 
Application and CV 2016 Latest 8-23-2016
Application and CV  2016 Latest 8-23-2016Application and CV  2016 Latest 8-23-2016
Application and CV 2016 Latest 8-23-2016
 

Similar a Customer Success Story: Slimband

Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
BlitzMetrics
 
How to Market and Measure Like Marketo
How to Market and Measure Like MarketoHow to Market and Measure Like Marketo
How to Market and Measure Like Marketo
Marketo
 
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing MetricsDon't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Marketo
 

Similar a Customer Success Story: Slimband (20)

Marketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna Zhang
 
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
 
Marketo Secret Sauce - Jon Miller
Marketo Secret Sauce - Jon MillerMarketo Secret Sauce - Jon Miller
Marketo Secret Sauce - Jon Miller
 
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
 
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
 
Marketo Secret Sauce - Matt Zilli
Marketo Secret Sauce - Matt ZilliMarketo Secret Sauce - Matt Zilli
Marketo Secret Sauce - Matt Zilli
 
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli   Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
 
How to Market and Measure Like Marketo
How to Market and Measure Like MarketoHow to Market and Measure Like Marketo
How to Market and Measure Like Marketo
 
Marketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael Berger
 
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt ZilliMarketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
 
Engagement Marketing: Winning in the Digital Age - Robin Bordoli
Engagement Marketing: Winning in the Digital Age - Robin BordoliEngagement Marketing: Winning in the Digital Age - Robin Bordoli
Engagement Marketing: Winning in the Digital Age - Robin Bordoli
 
Going beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsGoing beyond social listening with predictive social analytics
Going beyond social listening with predictive social analytics
 
Smarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerSmarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael Berger
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
 
Engagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew ZilliEngagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew Zilli
 
Customer Case Study: Kaufman Rossin
Customer Case Study: Kaufman RossinCustomer Case Study: Kaufman Rossin
Customer Case Study: Kaufman Rossin
 
Steal their Playbook: What Consumer Marketers Can Learn from B2B
Steal their Playbook: What Consumer Marketers Can Learn from B2BSteal their Playbook: What Consumer Marketers Can Learn from B2B
Steal their Playbook: What Consumer Marketers Can Learn from B2B
 
Customer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
Customer Engagement Platform: Smarter Marketing for Better Results - Erik RehnCustomer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
Customer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
 
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing MetricsDon't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
 

Más de Marketo

Más de Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Último

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 

Customer Success Story: Slimband

  • 1. Page 1 © 2014 Marketo, Inc.#MKTGNATION14 CUSTOMER SUCCESS STORY Lisa Borg COO & Brand Navigator, Slimband® @lisaborg Caryl Mostacho Director of Communications, Slimband®
  • 2. Page 2 © 2014 Marketo, Inc.#MKTGNATION14
  • 3. Page 3 © 2014 Marketo, Inc.#MKTGNATION14
  • 4. Page 4 © 2014 Marketo, Inc.#MKTGNATION14 Marketing Goals Sales Goals Increase lead targets Reduce cost per lead Create social content Increase per order value Improve conversion rates Lower cancellations COMPLETELY OPPOSING OBJECTIVES
  • 5. Page 5 © 2014 Marketo, Inc.#MKTGNATION14
  • 6. Page 6 © 2014 Marketo, Inc.#MKTGNATION14 Houston We Have A Problem “
  • 7. Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Say Goodbye To Dieting… Before After
  • 8. Page 8 © 2014 Marketo, Inc.#MKTGNATION14 THOUSANDS OF SUCCESSFUL PATIENTS!
  • 9. Page 9 © 2014 Marketo, Inc.#MKTGNATION14
  • 10. Page 10 © 2014 Marketo, Inc.#MKTGNATION14 “The Leads Are Weak…”
  • 11. Page 11 © 2014 Marketo, Inc.#MKTGNATION14
  • 12. Page 12 © 2014 Marketo, Inc.#MKTGNATION14 What Makes A Good Lead Obese Female 35 to 55 CPL less than $50
  • 13. Page 13 © 2014 Marketo, Inc.#MKTGNATION14 What Makes A Good Lead What Makes A Good Prospect Obese Female 35 to 55 CPL less than $50 Knows the product Needs the product Sense of urgency Has money
  • 14. Page 14 © 2014 Marketo, Inc.#MKTGNATION14 Who Was Actually Purchasing Our Product What Makes A Good Lead What Makes A Good Prospect Obese Female 35 to 55 CPL less than $50 Knows the product Needs the product Sense of urgency Has money
  • 15. Page 15 © 2014 Marketo, Inc.#MKTGNATION14 ATTRIBUTES OF WHO PURCHASED OUR PRODUCT Weight Type of ConsultLocation Age Gender
  • 16. Page 16 © 2014 Marketo, Inc.#MKTGNATION14 DATA RESIDED IN MANY PLATFORMS CRM Analytics Lifecycle Marketing Sales Tools Online Ads
  • 17. Page 17 © 2014 Marketo, Inc.#MKTGNATION14 CUSTOMER’S COMPLETE JOURNEY
  • 18. Page 18 © 2014 Marketo, Inc.#MKTGNATION14 CHAPTERS INSTEAD OF A STORY
  • 19. Page 19 © 2014 Marketo, Inc.#MKTGNATION14 Searching For A Soulmate #
  • 20. Page 20 © 2014 Marketo, Inc.#MKTGNATION14
  • 21. Page 21 © 2014 Marketo, Inc.#MKTGNATION14 1. They Make Your Life Easy
  • 22. Page 22 © 2014 Marketo, Inc.#MKTGNATION14 2. They Play Nice With Others
  • 23. Page 23 © 2014 Marketo, Inc.#MKTGNATION14 3. With Room To Grow
  • 24. Page 24 © 2014 Marketo, Inc.#MKTGNATION14 Marketo
  • 25. Page 25 © 2014 Marketo, Inc.#MKTGNATION14 CRM Sales Tools Online Ads Lifecycle Marketing Analytics DATA INTEGRATION WITH MARKETO
  • 26. Page 26 © 2014 Marketo, Inc.#MKTGNATION14 CRM Sales Tools Online Ads Lifecycle Marketing Analytics
  • 27. Page 27 © 2014 Marketo, Inc.#MKTGNATION14 What Makes A Good Lead What Makes A Good Prospect Obese Female 35 to 55 CPL less than $50 Knows the product Needs the product Sense of urgency Has money Who Was Purchasing Our Product Weight Location Age
  • 28. Page 28 © 2014 Marketo, Inc.#MKTGNATION14 + Drive Revenue Marketing Goals Sales Goals Get more Close more TEAMS NOW ALIGNED
  • 29. Page 29 © 2014 Marketo, Inc.#MKTGNATION14 ADDITIONAL MARKETO BENEFITS Prioritize Adjust Automate
  • 30. Page 30 © 2014 Marketo, Inc.#MKTGNATION14
  • 31. Page 31 © 2014 Marketo, Inc.#MKTGNATION14 + What We Learned
  • 32. Page 32 © 2014 Marketo, Inc.#MKTGNATION14 Know And Identify Your Best Customers
  • 33. Page 33 © 2014 Marketo, Inc.#MKTGNATION14 Everyone is not your customer. Seth Godin “
  • 34. Page 34 © 2014 Marketo, Inc.#MKTGNATION14
  • 35. Page 35 © 2014 Marketo, Inc.#MKTGNATION14
  • 36. Page 36 © 2014 Marketo, Inc.#MKTGNATION14
  • 37. Page 37 © 2014 Marketo, Inc.#MKTGNATION14 Choose campaigns that generate the most business vs the most leads
  • 38. Page 38 © 2014 Marketo, Inc.#MKTGNATION14
  • 39. Page 39 © 2014 Marketo, Inc.#MKTGNATION14
  • 40. Page 40 © 2014 Marketo, Inc.#MKTGNATION14
  • 41. Page 41 © 2014 Marketo, Inc.#MKTGNATION14 Forecast Results, Not Spending.
  • 42. Page 42 © 2014 Marketo, Inc.#MKTGNATION14 Monthly Marketing Performance Report 2014
  • 43. Page 43 © 2014 Marketo, Inc.#MKTGNATION14 EXPENSE DEPARTMENT
  • 44. Page 44 © 2014 Marketo, Inc.#MKTGNATION14
  • 45. Page 45 © 2014 Marketo, Inc.#MKTGNATION14
  • 46. Page 46 © 2014 Marketo, Inc.#MKTGNATION14 Start
  • 47. Page 47 © 2014 Marketo, Inc.#MKTGNATION14
  • 48. Page 48 © 2014 Marketo, Inc.#MKTGNATION14 Get this book… “ TODAY!
  • 49. Page 49 © 2014 Marketo, Inc.#MKTGNATION14 Marketo Makes Marketing Fun Again #
  • 50. Page 50 © 2014 Marketo, Inc.#MKTGNATION14 Q & A
  • 51. Page 51 © 2014 Marketo, Inc.#MKTGNATION14 Copyright Slide 3: Image by Allie Brosh is licensed under a Creative Commons. Based on a work at hyperboleandahalf.blogspot.com Slide 20: Image by Vanmark Scenic used with permission Slide 22: Image of Toy Story is copyright and intellectual property of Disney and Pixar Studios Slide 23: Image by Mommy Shorts by Ilana Rosengarten is licensed under a Creative Commons Slide 38: Image copyright by Ted Goff, 2012 All trademarks and logos referenced herein are the properties of their respective owners.

Notas del editor

  1. The sales team didn’t quite agree with us though. Their conversion rate had dropped and they decided that the reason for this drop was due to the new Facebook leads. So we had to find a way to show them that these new Facebook leads were just as good as any of the other leads they were getting from other sources …
  2. and that they weren’t being submitted by this guy here.
  3. So we asked the marketing team to tell us what they considered a good lead and they gave us these criteria. We asked the sales them the same thing and they gave us a completely different set of requirements. So as you can see, we were not off to a good start!
  4. So we asked the marketing team to tell us what they considered a good lead and they gave us these criteria. We asked the sales them the same thing and they gave us a completely different set of requirements. So as you can see, we were not off to a good start!
  5. So we then decided that the best pace to start would be to actually take a closer look at who was actually purchasing our product.
  6. Now, we knew that there was a lot of different pieces of information tied to each of our customers. This data covered everything from their weight, where they were located, what type of consult they had and how they heard about us.
  7. The problem was, all this data resided in different platforms and none of them talked to each other.
  8. So rather than being able to see A customer’s complete journey - tracking everything from how they heard about us to where they were located and how engaged they were with us after they became a prospect.
  9. We were only able to see silos of data that gave us chapters of information rather than a whole story.
  10. So we set out to find a solution that would solve this problem for us. - Searching, daunting task - Going through it right now - Many solutions and finding right solution can feel like
  11. This is a coffee shop that caters to everyone. Look at any strong and resilient brand. They all share a crystal clear knowledge about what they care about and who their potential customer is.
  12. These guys get it.
  13. This company built a whole advertising campaign around it
  14. If you’re looking for a lot of leads as cheaply as possible. I recommend you get one of these.