By integrating Insightera with your Marketo platform, you can easily give your targeted top-funnel prospects the content they want, at the right time. Together with Insightera and Marketo you can nurture prospects based on their stage in the buying cycle or product interest.

1. Turbocharge your Marketo
Target Inbound Prospects in Real-time

2. Real-time B2B Personalization
• Segment inbound prospects in real-time based on:
• Auto-engage segmented prospects with personalized
content or calls-to-action while onsite and in context,
even if they are anonymous

3. Why Real-time B2B Personalization?
Leverage digital body language and lead data to engage
prospects with personalized content and calls-to-action to
accelerate customer acquisition.
 Nurture your prospects while online and attentive
 Accelerate the customer acquisition process
 Increase content ROI and reduce cost per lead

4. Real-time B2B Personalization
Step 1


Identify Digital Body Language
Discover Visitor Data
Website
Personalization
Engine
Step 3
• Engage Prospects in Real-time with
Personalized Content
• Auto-tune to Optimize Conversions
Step 2
• Gather Marketo Lead Data

5. Real-time Personalization Use Cases
Persona Based Marketing
 Give targeted prospects the content they want, at the right
time.
Account Based Marketing
 Not One-Size-Fits-All. Target based on: Industry, Revenue and Named
Account.
Customer Journey
 Nurture prospects based on their stage in the buying cycle or
product interest.

6. Persona Based Marketing in Action!

7. Campaign Example
Targeting CMOs Searching for
“ Insightera Account Based Marketing ”

8. See It in Action!
Step 1: Create Target Segment

9. See It in Action!
Step 1: Create Target Segment

10. See It in Action!
Step 1: Create Campaign

11. See It in Action!
Step 1: Create Campaign
• Target Key Accounts using Account-Based Marketing: Present high-value accounts with
personalized content to attract, nurture and convert.
• Boost Conversion Rates: Insightera learns which content and Calls-to-Action convert more and
auto-tunes your campaigns for optimal results.

12. See It in Action!
Targeting CMOs Searching for “Insightera Account Based Marketing”

13. See It in Action!
Targeting CMOs Searching for “Insightera Account Based Marketing”

14. See It in Action!
Before: Standard Content

15. See It in Action!
After: Targeted Content

16. See It in Action!
Conversion data updated in Marketo
John
Mayer
jmayer@... Conversion
ABM + CMOs

17. Thank You!
Want to learn more?