Video Marketing is the New Black: How to Drive Sales and Marketing Success
•Descargar como PPTX, PDF•
14 recomendaciones•5,062 vistas
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (11)
Destacado
Destacado (19)
Similar a Video Marketing is the New Black: How to Drive Sales and Marketing Success
Similar a Video Marketing is the New Black: How to Drive Sales and Marketing Success (20)
Más de Marketo
Más de Marketo (20)
Último
Último (20)
Video Marketing is the New Black: How to Drive Sales and Marketing Success
- 1. Video Marketing is the New Black: How to Drive Sales and Marketing Success Peter Borden, Ceros Kristen Craft, Wistia Julie Ritchie, Marketo #LaunchPoint © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 2. Your Speakers Peter Borden Kristen Craft Julie Ritchie Marketing Ceros Marketing Evangelist Wistia Partner Manager Marketo © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 3. Quick Housekeeping • Chat box is available if you have any questions • There will be time for a Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides in today’s webinar • Twitter hashtag: #LaunchPoint Page 3 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 4. 188.5 Million Viewers Source: Comscore August 2013 U.S. Online Video Rankings Page 4 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 5. Video Engagement Video has as much engagement as Display Video is the most popular type of social content Source: Forrester, Boost Your Content Ecosystem with Video Page 5 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 6. A video marketing application that helps businesses manage, share, and track video online. Page 6 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 7. Why Video? Amazing for commodities like soap & razor blades Page 7 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 8. Why Video? Not so amazing for non-commodities like software and services Page 8 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 9. MagicTricks.com WiseGrass Lawn Care Page 9 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 10. Page 10 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 11. Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 12. Page 12 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 13. Page 13 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 14. Video Example 1 3.3k plays Page 14 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 15. Video Example 2 1.7k plays Page 15 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 16. Video Viewing 73 hours watched + 40 hours watched __________________ ~3 weeks of conversation Page 16 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 17. Follow Up with Marketo Realtime email alerts when key prospects watch a video. Sales people can see where a prospect has questions… Page 17 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 18. Heatmaps indicate customer interest Page 18 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 19. Follow Up with Marketo Video viewers are added to a Marketo campaign, in order to track how videos impact the sales process Page 19 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 20. Video analytics can help guide video strategy • 77% engagement is excellent content is spot on • 38% play rate is ok choose more compelling thumbnail images Page 20 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 21. Video analytics help guide future content Page 21 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 22. Follow Up Weekly reports on companies and people who’ve viewed Ceros videos Page 22 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 23. How to Get Started with Video Page 23 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 24. How to Get Started with Video Add a human face to a webinar. Explain a workflow in a support or documentation video. Add a video to a blog post. Announce a new feature. Page 24 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 25. How to Get Started with Video Page 25 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 26. Page 26 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 27. Page 27 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 28. Page 28 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 29. Page 29 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 30. Page 30 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 31. Page 31 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 32. wistia.com/learning Page 32 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 33. Q&A Page 33 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 34. Peter Borden Kristen Craft Julie Ritchie Marketing Ceros Marketing Evangelist Wistia Partner Manager Marketo Page 34 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
- 35. Thank you! © 2013 Marketo, Inc. Marketo Proprietary and Confidential
Notas del editor
- The video primes the pump for the conversation with a sales person. It also gives the sales person a sense of where the prospect has questions.
- This part of the video is where the customer testimonial states that ““The layout is familiar to anyone who’s used Photoshop or InDesign”. Indicates that this prospect is interested in the user interface
- Process can then be fine tuned for future videos and campaigns
- This indicates:-video closing should be snappier or go out with a bang-your audience likes animated explainer videosCertain sections are getting rewatched a lot
- This indicates:-video closing should be snappier or go out with a bang-your audience likes animated explainer videosCertain sections are getting rewatched a lot