Video Marketing with Marketo Engage

•Descargar como PPTX, PDF•

3 recomendaciones•1,245 vistas

Marketers these days want to do all of the video marketing! But when it comes down to implementing it, we're too resource-strapped, our team is too small, and we get to thinking: can we actually get the results we want from video marketing? The answer is yes! In this live webinar, you'll learn: -How to embed a video into a landing page and an email -Where the Vidyard video data view lives -How to use video data for smart campaigns & lead scoring

Marketing

Housekeeping
• Questions? Use the Q&A box on your screen and we will get to as many as we can at
the end of the session
• The webinar is being recorded, we will send you the slides and recording once the
webinar concludes
• Posting to social? Use our hashtag #mktgnation

In case you missed it...
There are three things that I believe are
affecting the marketer directly and acutely.
One of those - is video. The reality is
everything we do, everything we say, is on
video!
Steve Lucas
Former CEO, Marketo
https://theblog.adobe.com/adobe-accelerates-customer-experience-management-for-b2b-marketers-with-video-capabilities-from-vidyard/
PS. This means you can add video marketing capabilities to your
Marketo subscription - ask your CSM/AE for more information on how!

5
Always pressured to prove the return on
marketing investments across content
types and touchpoints
#ProveImpact

6Proprietary and Confidential | © Adobe, Inc.
Video is the most engaging content type
You’re already investing in video
Video is table stakes to drive business growth
Video Marketing WORKS
of B2B buyers are watching
videos to help them make
their buying decisions
72%
of marketers report that video is
becoming a more important content
type for driving business results
83%
of the world's internet traffic
will be video by 2021
of marketers report that video
converts better than other
forms of content
59% 80%

No insights into
viewers or
performance
Host on YouTube, Vimeo, or
other hosting platform with no
control of the customer
experience
Invest in
Video Production
What’s the status quo?

Today we’ll cover:
1. How to set up the Vidyard + Marketo integration
2. Adding videos to your email programs
3. How to use Marketo forms inside of videos
4. Adding video engagement data to your lead scoring
5. Using MSI to notify sales when prospects watch videos

If you EVER have questions around using video at your company,
message me directly - I’m here to help!
greg.kelly@vidyard.com

Más contenido relacionado

La actualidad más candente

Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketo

As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand. You'll learn: -How Marketo is shifting their events strategy from in-person to digital -The different factors to consider when shifting your strategy -How to attract and engage buyers through digital experiences

From In-Person to Digital: Tips for Shifting Your Event Strategy

Marketo

Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

Marketo

By now, event professionals are acutely aware of the need to pivot. You've canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut? In this session, we'll share the lessons we’ve learned in pivoting our strategy, and how we're leveraging key learnings to continuously evolve. We'll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond.

Digital Evolution: Take Your Virtual Events to the Next Level

Marketo

Unlock the Power of Video

Marketo

How you scale your marketing smarter - Pandemic or not

Marketo

Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future. On this webinar you'll learn: - How Digital Transformation has changed marketing and the role of the CMO - What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop - Typical roles and responsibilities that CMOs have and own

The CMO: Then and Now

Marketo

Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.

Marketo Engage Innovationen in 2020

Marketo

Ask Marketo Anything about Active Sales and Marketing Collaboration

Marketo

0 to Acquired in 6 Steps - New York HubSpot User Group

New York City HubSpot User Group

NYC HUG 2019: Advertising on LinkedIn

New York City HubSpot User Group

Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways

Customer-First: Embedding Experience Design in Your GTM Strategy

Marketo

Ask Marketo Anything about Lead Management

Marketo

Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year

How to Bring Sales and Marketing Together in 2021

Marketo

In an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement. You'll learn: -How traditional engagement programs still work, but only to an extent -How to listen to your audience and automate triggered campaigns -Why token personalization is important, but not advanced enough

Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...

Marketo

The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences? You'll learn about: -Why data-driven marketing is so difficult to get right -How to clean, organize, and manage your database -Where lead lifecycle marketing and account-based marketing fit into a data-driven approach -Using your data to create more personalized and engaging experiences -Implementing the right attribution solution for your organization and team

5 Strategies to Supercharge Your Data-Driven Marketing

Marketo

Sales wants more leads. But that doesn’t mean they will settle for just any leads. They want good-fit ones that will close quickly. Despite offering a winning product, Mendix found itself struggling to deliver high-quality leads to its sales team and close new deals in a reasonable amount of time. With a protracted MQL-to-Opp conversion rate, Mendix knew they had to do something to either improve the quality of the leads being passed to sales, or increase efficiencies throughout the process, or both. Watch Anh Ly, Marketing Systems Admin at Mendix, and DeAnn Poe, VP of Marketing at DiscoverOrg, discuss how Mendix was able to deliver more qualified leads to the sales team while also reducing prospect research time and enabling more informed follow-up. The end result: improving their MQL to Opportunity conversion by 14 times!

Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+

Marketo

Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to: • Understand their prospects’ full journey, from the very first engagement on social to opportunity won. • Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact • Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x

Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...

Marketo

Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketo

NYC HUG 2019: HubSpot Sales Hub Overview

New York City HubSpot User Group

La actualidad más candente (20)

Marketing Attribution: The Journey from Cost Center to Cash Cow

From In-Person to Digital: Tips for Shifting Your Event Strategy

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

Digital Evolution: Take Your Virtual Events to the Next Level

Unlock the Power of Video

How you scale your marketing smarter - Pandemic or not

The CMO: Then and Now

Marketo Engage Innovationen in 2020

Ask Marketo Anything about Active Sales and Marketing Collaboration

0 to Acquired in 6 Steps - New York HubSpot User Group

NYC HUG 2019: Advertising on LinkedIn

Customer-First: Embedding Experience Design in Your GTM Strategy

Ask Marketo Anything about Lead Management

How to Bring Sales and Marketing Together in 2021

Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...

5 Strategies to Supercharge Your Data-Driven Marketing

Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+

Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

NYC HUG 2019: HubSpot Sales Hub Overview

Les différents modèles d'attribution : lequel choisir ?

Marketo

Más de Marketo (13)

Adobe marketo engage august 2021 release presentation slides

7 Marketing Strategies for Business Growth

Adobe Marketo Engage Q2 2021 Release Presentation

Industry Success: Bring Your Content and Demand Generation Teams Together

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Prove and Improve Your Marketing Impact in 2021

Demand Generation New Year Planning Session: How to Stand Out in 2021

Scroll-Stopping Digital Ads: Planning for Success in 2021

The New Age of Marketing: Predicting, Planning and Prepping for 2021

The Total Economic Impact of Marketo Engage

The Future of Marketing is Creative

El sector educativo y el Marketing Automation: por qué funciona

Les différents modèles d'attribution : lequel choisir ?

Último

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

The Impact Of Social Media Advertising.pdf

ishikajaiswal116

Resumé Karina Perez | Digital Strategist

Karina Perez

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

The Art of sales from fictional characters.

Bharathi sakthi

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

How consumers use technology and the impacts on their lives

Mathuraa

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Crypto Quantum Leap - Digital - membership area

jaynee G

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

Video Marketing with Marketo Engage

1. Video Marketing WITH MARKETO ENGAGE Greg Kelly Strategic Partnerships Lead Vidyard Brooke Bartos Sr. Mgr, Marketing Operations Walker Sands 2020 Marketo Champion

2. Housekeeping • Questions? Use the Q&A box on your screen and we will get to as many as we can at the end of the session • The webinar is being recorded, we will send you the slides and recording once the webinar concludes • Posting to social? Use our hashtag #mktgnation

3. Good news - this is a 3 part series!

4. In case you missed it... There are three things that I believe are affecting the marketer directly and acutely. One of those - is video. The reality is everything we do, everything we say, is on video! Steve Lucas Former CEO, Marketo https://theblog.adobe.com/adobe-accelerates-customer-experience-management-for-b2b-marketers-with-video-capabilities-from-vidyard/ PS. This means you can add video marketing capabilities to your Marketo subscription - ask your CSM/AE for more information on how!

5. 5 Always pressured to prove the return on marketing investments across content types and touchpoints #ProveImpact

6. 6Proprietary and Confidential | © Adobe, Inc. Video is the most engaging content type You’re already investing in video Video is table stakes to drive business growth Video Marketing WORKS of B2B buyers are watching videos to help them make their buying decisions 72% of marketers report that video is becoming a more important content type for driving business results 83% of the world's internet traffic will be video by 2021 of marketers report that video converts better than other forms of content 59% 80%

7. No insights into viewers or performance Host on YouTube, Vimeo, or other hosting platform with no control of the customer experience Invest in Video Production What’s the status quo?

8. How To Use Marketo And Vidyard Together

9. Today we’ll cover: 1. How to set up the Vidyard + Marketo integration 2. Adding videos to your email programs 3. How to use Marketo forms inside of videos 4. Adding video engagement data to your lead scoring 5. Using MSI to notify sales when prospects watch videos

10. If you EVER have questions around using video at your company, message me directly - I’m here to help! greg.kelly@vidyard.com

11. Q&A How can we help your team?

Video Marketing with Marketo Engage

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Video Marketing with Marketo Engage

Similar a Video Marketing with Marketo Engage (20)

Más de Marketo

Más de Marketo (13)

Último

Último (20)

Video Marketing with Marketo Engage