Find out how your data is doing the dirty and how to clean it up.

1. www.marketscan.co.uk
4 REASONS YOUR MARKETING
DATA IS DOING THE DIRTY ON YOU
Find out how your data is doing the dirty and how to clean it up.

2. It’s a sad fact that UK businesses are
losing out on potential revenue because
they are using bad marketing data.
www.marketscan.co.uk

3. It’s a sad fact that UK businesses are
losing out on potential revenue because
they are using bad marketing data.
If you’d like to change that stat, you need to know the
reasons your marketing data is doing the dirty on you...
www.marketscan.co.uk

4. REASON 1 - IT’S NOT MY JOB
In many businesses no-one takes responsibility for database
maintenance. Capscan’s 2012 Data Quality Insight Report revealed that:
www.marketscan.co.uk

5. REASON 1 - IT’S NOT MY JOB
In many businesses no-one takes responsibility for database
maintenance. Capscan’s 2012 Data Quality Insight Report revealed that:
Respondents believed
notionally everyone was
responsible for data quality
and maintenance but in
practice nobody was
www.marketscan.co.uk

6. REASON 1 - IT’S NOT MY JOB
In many businesses no-one takes responsibility for database
maintenance. Capscan’s 2012 Data Quality Insight Report revealed that:
Respondents believed
notionally everyone was
responsible for data quality
and maintenance but in
practice nobody was
www.marketscan.co.uk
14.4% believed the
CEO or MD should be
responsible while 19.2%
thought it should be down
to the CIO

7. REASON 2 - IT SKEWS YOUR
MARKETING CAMPAIGN RESULTS
Whether it’s email, telemarketing or direct mail, if half the people on your list
aren’t there anymore then your results won’t be a true reflection of success.
www.marketscan.co.uk

8. REASON 2 - IT SKEWS YOUR
MARKETING CAMPAIGN RESULTS
Whether it’s email, telemarketing or direct mail, if half the people on your list
aren’t there anymore then your results won’t be a true reflection of success.
14%
of job titles submitted
on forms are fake
www.marketscan.co.uk

9. REASON 3 - LISTS DECAY RAPIDLY
The continued economic strife means businesses close and change
names, people lose their jobs and lists decay faster. In fact:
www.marketscan.co.uk

10. REASON 3 - LISTS DECAY RAPIDLY
The continued economic strife means businesses close and change
names, people lose their jobs and lists decay faster. In fact:
Databases decay at a rate of over
40%
every year
www.marketscan.co.uk

11. REASON 4 - IT WASTES YOUR
MARKETING BUDGET
If you haven’t got the time and resources to keep your marketing
lists up-to-date then you’ll be pouring good money after bad on
your marketing communications and campaigns as:
They won’t reach who
you want them to
reach
www.marketscan.co.uk

12. REASON 4 - IT WASTES YOUR
MARKETING BUDGET
If you haven’t got the time and resources to keep your marketing
lists up-to-date then you’ll be pouring good money after bad on
your marketing communications and campaigns as:
You won’t get the
results you want
or need from
your campaigns
They won’t reach who
you want them to
reach
www.marketscan.co.uk

13. REASON 4 - IT WASTES YOUR
MARKETING BUDGET
If you haven’t got the time and resources to keep your marketing
lists up-to-date then you’ll be pouring good money after bad on
your marketing communications and campaigns as:
You won’t get the
results you want
or need from
your campaigns
You won’t be
able to measure
ROI properly
They won’t reach who
you want them to
reach
www.marketscan.co.uk

14. FIGHT BACK!
Regularly clean and update your existing
database, or invest in new marketing data.
www.marketscan.co.uk

15. FIGHT BACK!
Ensure your database is:
Clean
and upto-date
www.marketscan.co.uk

16. FIGHT BACK!
Ensure your database is:
Clean
and upto-date
Data privacy compliant
www.marketscan.co.uk

17. FIGHT BACK!
Ensure your database is:
Tailored
to your
criteria
Clean
and upto-date
Data privacy compliant
www.marketscan.co.uk

18. WHAT’S THE RESULT?
More
leads
www.marketscan.co.uk

19. WHAT’S THE RESULT?
More
leads
More
sales
www.marketscan.co.uk

20. WHAT’S THE RESULT?
More
profit
More
leads
More
sales
www.marketscan.co.uk

21. FIND OUT MORE IN
OUR EGUIDE:
3 REASONS WHY
NOW IS THE TIME
TO INVEST IN DATA
DOWNLOAD NOW!
www.marketscan.co.uk