For the past 12 years, Mark Fabiani has served as the co-owner and principal consultant at Fabiani & Lehane, LLC. The California-based firm offers public relations, political strategy, and crisis management consulting services. As a former chief of staff to Los Angeles mayor Tom Bradley and former special counsel to President Bill Clinton, Mark Fabiani is regarded as one of the leading experts today on crisis management in public relations.

1. ABOUT CRISIS
MANAGEMENT
By Mark Fabiani

2. About Crisis Management
For the past 12 years, Mark Fabiani has
served as the co-owner and principal
consultant at Fabiani & Lehane, LLC. The
California-based firm offers public relations,
political strategy, and crisis management
consulting services. As a former chief of staff
to Los Angeles mayor Tom Bradley and former
special counsel to President Bill Clinton, Mark
Fabiani is regarded as one of the leading
experts today on crisis management in public
relations.

3. About Crisis Management
In general, crisis management involves
training members of an organization to handle
a potentially damaging public relations issue
effectively. Members are taught to confront the
issue immediately, communicate precisely, and
diffuse the severity of the issue as quickly and
harmoniously as possible.

4. About Crisis Management
When the reputation of an individual or
organization is at stake, immediacy and timing are
vitally important. The best crisis managers
evaluate and monitor a client’s reputation on a
regular basis—before a crisis happens—analyzing
potential weaknesses that may be attacked or
exposed by the media. Then, as a crisis unfolds in
the limelight, good crisis managers already have
designed the wording and rhetorical tactics that
clients can use to address allegations directly.
Clients will be prepared to answer questions
forthrightly, implement a host of predetermined
solutions, and control discourse momentum to
bolster their reputation.