Mark Cohen

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In 1992, Nicholas Negroponte changed my life forever. He waxed eloquently about the work the MIT Media Lab was doing in digital media. CD-ROMs, Interactive TV, the World Wide Web. I knew marketing would change forever and I had to change with it. My career began in the mail room of a "traditional" ad agency in NYC working on consumer packaged goods accounts. While in the agency business, I co-founded the NY Chapter of the PMA. I taught promotion marketing and the first Web marketing class to be offered at NYU. After hearing Nicholas speak, I left the traditional ad world behind to intern at an MIT Media Lab spin-off where I got to co-produce the first concert to be broadcast on the Web...

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