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1. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Presented by: Case Studies | Social Media Marketing Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, VikasPuri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com

2. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

5. Led by A-star, Maruti Suzuki exported its highest ever tally of 8,565 units in February 2009 .

8. Creating a Viral Video “A-star Heroes”; downloadables such as wallpapers

9. Elevating the theme “Stop@nothing” with inspirational, knowledgeable content

10. Strategic media buying to increase the community size

13. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Other Activities @ CONTESTS

15. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation BLOGS

17. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

18. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation PROMOTION @

19. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation VIDEOS http://www.youtube.com/watch?v=h--_fdy2k30

20. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation WALLPAPERS

23. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation FORUM PARTICIPATION

25. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

26. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAMPAIGNS

27. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation PIC-A-STAR You love A-Star. It’s time to show how!Submit pictures of your A-Star experiences and stand a chance to win an exclusive car wrap from among 16 latest designs!!

28. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Define your Attitude If you were to wear your attitude on your T-shirt, what would it be? Comment and post your one-liners. It could be wacky, sporty, inspirational, philosophical or whatever that defines you!!Two answers with maximum likes win A-star T-Shirts printed with their name and the quote.

29. In Christmas WeekPosts like: Hey friends. It’s time for the first contest of the Christmas Week. If you could play Santa for a day, what gifts would you give our citizens! A corrupt-free country, a green planet? The most appealing answer takes away an exciting gift hamper from A-Star!

30. On Christmas Hey people! Given a choice WHICH celebrity would you like to see as Santa today and WHY? Give us interesting answers and the best answer wins a special gift from us!

31. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Republic Day Campaign A3-day Marathon starting January 25, was run saluting all the brave heroes who helped give India its identity! Every hour a story was posted continuously for three days.

32. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation World Cup campaign Contest series was about predicting some particular number in a match. Every correct or closest answer gets 10 points everyday. The top 10 will get Reebok watches at the end of the contest series. Fetched 15,000 new members in just 4 weeks

34. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

36. The brand was launched with the campaign philosophy “Take a fresh view of life”. Later it was changed to “Come Alive”

37. The come alive theme supported the TVC ad which showcased CTD coming alive and displaying their emotions upon looking at all new Estilo.

40. Follow through on TVC – with promotional videos, contests and other activities revolving around the CTDs.

41. Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000

42. Currently running promotional campaign around World Cup- Become part of Hottie or Nottie squad

43. Interactivity on popular blogging sites and forum discussion participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

44. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAMPAIGNS

45. 25,472 active monthly users GUESS WHO'S COMING ALIVE?!!!Think you got a knack for cracking hints & winning prizes?Click on 'Who is Coming Alive?' Tab & get a chance to win Estilo T-shirts everyday .THE GAME BEGINS !!! What is your idea of coming alive and why? It could be river rafting, parasailing, strumming a guitar or just mad dancing on the road!Share your ideas in 20-40 words. Five posts with maximum likes win Estilo T-shirts every day.

46. Guess 'What Happens Next!' & Win Exciting Prizes !!!Watch the latest Estilo 'Come Alive' TV Ad & guess what happens in the next TV AD?The correct or the closest answer wins a Puma Bag & accessories. Click on the 'What Happens Next' Tab to participate now!!!

47. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation PROPOSAL KE BAAD He’s proposed to her! Now what? Guess what happens in the next TV advertisement?Predict the correct storyline. The correct or the closest answer wins a Puma bag and accessories. CLICK ‘Proposal KeBaad’ TAB TO PARTICIPATE NOW!!!

48. 58,721 Active Users 4 hints were given in a day to guess the correct answer of the riddle like : Today, my partner wants to watch a movie on DVD late evening, but she is not willing to name the film. She wants me to guess it. Her first clue is: This epic movie was one of the biggest hits of its time. I don't know if she’s talking Bollywood or Hollywood here! Can you guess?

49. Name To Fame Name the Estilo male & female Hi-Tech characters! Click on the 'Name To Fame' Tab & give them a funny, cute or an innovative name. Winners get a chance to spend a fun-filled day with them. Participate now!

50. Missing Hi-tech Characters The news from Maruti Suzuki R&D center is that an Estilo is missing with the Hi-tech male and female characters! We seek your help in finding them. The Maruti Suzuki officials have announced rewards for the one who can trace the missing Hi-tech characters. All the best. We’ll help you with any updates we get. Click ‘Missing Hi-tech Characters’ Tab to know more.

51. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation It was Not just on road, it was online too! Meet Hottie and Nottie

52. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation How Hottie or Nottie are you?

53. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Valentine’s Contest 23,576 Active Users Upload a picture with your Valentine and get a chance to be the Estilo Valentine Couple and win Estilo goodie bags. What are you waiting for? Share NOW!

54. World Cup Campaign The game has begun. We bring to you an exciting Estilo World Cup contest.To participate and win cool Estilo goodie bag click on Estilo World Cup tab.Play on people!! Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

55. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 17,013 Active Users

56. Application on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

60. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Number of hits on various campaigns December 1, 2010- January 1, 2011

61. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Number of hits on various campaigns January 1, 2010- February 1, 2011

62. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Number of hits on various campaigns February 1, 2011-March 22, 2011

63. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Screen shot of users on First day of contest series

64. Day 1 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

65. Day 1 Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

66. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

68. Therefore company used facebook as a platform to educate the customers about the brand, increase brand awareness and also engage with the customers.Target Audience: Pre-owned car buyers Pre-owned car sellers Youth Families Ladies Elderly People

69. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Objectives Maruti Suzuki collaborated with Markigence, a marketing communication and brand promotion agency, to layout the brand visibility , brand awareness and also engage with the customers.

72. Developing interactive applications like CAROLOGYBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

73. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Built a community of over 8000 in just 2 months

74. Consumer engagement Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

75. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation World Cup contest World Cup contest series asking the users to predict the Man of the Match everyday. The winner is shortlisted in the evening after the match is over and is given various rewards.

76. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

77. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

78. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

79. Media buying Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

80. Application on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

81. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

85. Insights Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

86. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Insights

87. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Chimes Aviation Academy

89. Has been accreted with Limca Book of World Record with the largest integrated pilot training academy in India, with a capacity to train up to 120 pilots annually

90. Is India’s first and only ISO 9001: 2008 certified Pilot Training institute and also is amongst the very few privileged ‘Cessna Pilot Centers’ in the world

92. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Activities @

95. Platform for interactive discussions about flying and everything related

98. Generated constant user engagement with an average interaction per post of more than 70which includes comments, likes and wall posts

100. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Promotion @

102. Product Promotion: Private Pilot Training program:

103. Fastrack weekend program for busy executives

104. Designed to make Private Pilot License (PPL) holder in nine weekends

105. Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing

106. Successful conversion of 3 such enthusiasts joining CAABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

107. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAA banner on

108. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation CAA website

109. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Other Activities @ Social Media

110. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Blogs

111. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Blogs

112. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Youtube Videos

113. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Photo Bucket Profile

114. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Q & A

115. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Forums

117. Identification of areas on the Website for Search Engine Ranking

118. Internal linking

119. Content update with keyword rich elements

120. Off Page Optimization

121. Yahoo Q&A

122. Directory, Article and PR Submission

125. Samsung's mobile phones are divided into 6 major categories: Style, Infotainment, MultiMedia, Connected, Essential and Business

127. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation How? Created a community of over 165,800 members in 3 months.

128. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Consumer Engagement

129. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Blogs

131. Surrogate Brand Promotion of Samsung’s Mobile’s latest offerings