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Advertising.com Case Study: Design Office of Mark Maloney
1.
CASE STUDY Advertising.com /
AOL
2.
I helped to
transition AOL’s Advertising.com from the industry’s largest advertising network to the industry’s leading provider of results-driven online marketing solutions.
3.
INTRODUCTION Where they were
4.
5.
6.
RESEARCH Search for insight
7.
8.
9.
BRAND ARTICULATION Relevant and
ownable
10.
Optimization
Research Reach Insight Technology Service RESULTS Experience Credibility AOL Innovation
11.
12.
ART DIRECTION How it
came together
13.
14.
15.
16.
17.
18.
19.
20.
WWW.MARKJMALONEY.COM