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[Note: During this talk Peldi asked for part of the talk to be private to only those attending the conference. I did not take notes for this portion of the talk.]
2008 – The 1st Plan
Started in 2008. Original business plan was to just be a plugin into Atlassian Confluence. No desktop, no SaaS. (Desktop is still the best seller in 2015).
Plan didn’t work:
Had to do desktop
Randomly chose price of tool based on what a beta customer said
In 8 months, grew rapidly to 3,000 customers
Had to ask wife for help
Had to hire programmer
2009 – The 2nd Plan
Decided to start hiring people, but no more than 6 people. Got to 6 people and decided he was satisfied and wanted the company to stay exactly the same for the next 2 years.so
That Didn’t Work Out Either
• Customers just kept coming
• Your dream vs what the market wants.
• “Natural size” of a company
• Looking for a new vision…
• I just want to code!
• Hire a CEO?
A 3rd Plan Appears…
At this point it was cameras oﬀ, and Twitter silence.
This section of the talk will not be available on video
and slides unable to view, you had to be at
Business of Software Conference USA 2015 to see it.
This section was spent discussing every aspect of an
acquisition bid for Balsamiq.
It’s Working Pretty Well, But Still…
• remote working is hard
• hard to see if someone is
• decisions without all of the
• “the ofﬁce"
• culture evolution is hard on people
• becoming boring
• revenue growth slowing down
• maybe…competition (ﬁnally)
• I’m MUCH better, thanks for asking
• We’ve hired 4 people this year (2 dev, 2 support)
• Balsamiq Mockups is ﬁnally maturing
• Native versions coming together
• Another somewhat painful year of transition ahead
Current Set of Worries
• fear of getting comfortable
• reaching 20…will we have to come to grips with “the m word” soon?
• maybe standard organizational models are not that bad?
• heads down too long, not doing enough inspirational leader thing?
• don’t really have a 5-year plan
• have I reached my limits?