BoS2015 - Peldi, Balsamiq - Rookie CEO Grows Up. Reluctantly.

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[Note: During this talk Peldi asked for part of the talk to be private to only those attending the conference. I did not take notes for this portion of the talk.] 2008 – The 1st Plan Started in 2008. Original business plan was to just be a plugin into Atlassian Confluence. No desktop, no SaaS. (Desktop is still the best seller in 2015). Plan didn’t work: Had to do desktop Randomly chose price of tool based on what a beta customer said In 8 months, grew rapidly to 3,000 customers Had to ask wife for help Had to hire programmer 2009 – The 2nd Plan Decided to start hiring people, but no more than 6 people. Got to 6 people and decided he was satisfied and wanted the company to stay exactly the same for the next 2 years.so

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2008 2009 2010 2011 2012 2013 2014 2015*
Revenue Proﬁts Employees

This talk will expose how
I truly don’t know what I’m doing

That Didn’t Work Out
• Had to do Desktop
• I took it to 3,000 customers (8 months or so)
• Had to ask my wife for help
• I woke up thinking I was going to die

That Didn’t Work Out Either
• Customers just kept coming
• Your dream vs what the market wants.
• “Natural size” of a company
• Looking for a new vision…
• I just want to code!
• Hire a CEO?

Sep. 2010
A 3rd Plan Appears…
At this point it was cameras oﬀ, and Twitter silence.
This section of the talk will not be available on video
and slides unable to view, you had to be at
Business of Software Conference USA 2015 to see it.
This section was spent discussing every aspect of an
acquisition bid for Balsamiq.

Hmm…
Literally creates worlds for a living Sets all the salaries

do you think the company is the right size?

It’s Working Pretty Well, But Still…
• remote working is hard
• hard to see if someone is
underperforming
• decisions without all of the
stakeholders
• loneliness
• “the ofﬁce"
• culture evolution is hard on people
• becoming boring
• revenue growth slowing down
• maybe…competition (ﬁnally)
appearing

Right Now
• I’m MUCH better, thanks for asking
• We’ve hired 4 people this year (2 dev, 2 support)
• Balsamiq Mockups is ﬁnally maturing
• Native versions coming together
• Another somewhat painful year of transition ahead

Current Set of Worries
• fear of getting comfortable
• reaching 20…will we have to come to grips with “the m word” soon?
• maybe standard organizational models are not that bad?
• heads down too long, not doing enough inspirational leader thing?
• don’t really have a 5-year plan
• have I reached my limits?

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BoS2015 - Peldi, Balsamiq - Rookie CEO Grows Up. Reluctantly.

1. Rookie CEO Grows Up …Reluctantly Giacomo ‘Peldi’ Guilizzoni - Business of Software 2015 - @peldi #BoS2015

2. 0 5 10 15 20 US$0 US$1,000,000 US$2,000,000 US$3,000,000 US$4,000,000 US$5,000,000 US$6,000,000 US$7,000,000 2008 2009 2010 2011 2012 2013 2014 2015* Revenue Proﬁts Employees

3. All according to plan, right?

4. This talk will expose how I truly don’t know what I’m doing

5. 2007 The Initial Plan

7. Web Oﬃce Plugins No Desktop No SaaS

8. That Didn’t Work Out • Had to do Desktop • I took it to 3,000 customers (8 months or so) • Had to ask my wife for help • I woke up thinking I was going to die

9. 2009 The 2nd Plan

10.

11.

12. That Didn’t Work Out Either • Customers just kept coming • Your dream vs what the market wants. • “Natural size” of a company • Looking for a new vision… • I just want to code! • Hire a CEO?

13. Sep. 2010 A 3rd Plan Appears… At this point it was cameras oﬀ, and Twitter silence. This section of the talk will not be available on video and slides unable to view, you had to be at Business of Software Conference USA 2015 to see it. This section was spent discussing every aspect of an acquisition bid for Balsamiq.

14. 2012 A 4th Plan!

15.

16.

17.

18.

19. That Was Exhausting

20.

21. Hmm… Literally creates worlds for a living Sets all the salaries

22. http://bit.ly/balsamiqpolicies

23. http://bit.ly/balsamiqpolicies

24.

25. Late 2013 5th Plan!

26. http://bit.ly/balsamiqpolicies

27.

28. http://bit.ly/balsamiqpolicies

29. http://bit.ly/balsamiqpolicies

30. http://bit.ly/balsamiqpolicies

31. http://bit.ly/balsamiqpolicies

32. http://bit.ly/balsamiqpolicies

33. I even gave in to business cards!

34. The “B” Word

35. do you think the company is the right size?

36. It’s Working Pretty Well, But Still… • remote working is hard • hard to see if someone is underperforming • decisions without all of the stakeholders • loneliness • “the ofﬁce" • culture evolution is hard on people • becoming boring • revenue growth slowing down • maybe…competition (ﬁnally) appearing

37. 2014 Oh, and another thing…

38.

39.

40. 2015 Right Now

41. Right Now • I’m MUCH better, thanks for asking • We’ve hired 4 people this year (2 dev, 2 support) • Balsamiq Mockups is ﬁnally maturing • Native versions coming together • Another somewhat painful year of transition ahead

42. Current Set of Worries • fear of getting comfortable • reaching 20…will we have to come to grips with “the m word” soon? • maybe standard organizational models are not that bad? • heads down too long, not doing enough inspirational leader thing? • don’t really have a 5-year plan • have I reached my limits?

43.

44. …

45.

46. @peldi #BoS2015 peldi@balsamiq.com

BoS2015 - Peldi, Balsamiq - Rookie CEO Grows Up. Reluctantly.

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BoS2015 - Peldi, Balsamiq - Rookie CEO Grows Up. Reluctantly.