The document discusses Eric Ries' Lean Startup methodology which advocates for entrepreneurs to continuously innovate and learn through a build-measure-learn process. The Lean Startup methodology focuses on validated learning, treating startups as atomic units of work, and achieving continuous transformation through innovation accounting and measuring what customers value. The document promotes Eric Ries' books on Lean Startup and the Startup Way and provides his social media handles and website for further information.

1. ERIC RIES
@ericries
#leanstartup
#thestartupway
http://StartupLessonsLearned.com

2. THE LEAN STARTUP
Entrepreneurs are everywhere
Entrepreneurship is management
Validated Learning
Build – Measure - Learn
Innovation Accounting

3. THE STARTUP WAY
Continuous Innovation
Startup as an atomic unit of work
The Missing Function
The Second Founding
Continuous Transformation

15. THE LEAN STARTUP
Entrepreneurs are everywhere
Entrepreneurship is management
Validated Learning
Build – Measure - Learn
Innovation Accounting

17. Thank You.
@ericries
#leanstartup
#thestartupway
http://StartupLessonsLearned.com