Sally Foote (VP of eCommerce, GoCompare) - The Stories Your Customers Will Tell You

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Business of Software Conference

This talk was given at Business of Software Conference Europe Online 2020, on March 24th.

Empresariales

THE STORIES YOUR
CUSTOMERS WILL TELL YOU
AND HOW TO ACTUALLY LISTEN TO THEM
SALLY FOOTE
VP of ECOMMERCE

TEST YOUR
UNDERSTANDING OF THE
PROBLEM BEFORE YOU TEST
YOUR SOLUTION TO THE
PROBLEM.

BELIEVE IN THE ART OF
RESEARCH.
BUT QUESTION WHAT YOU
BELIEVE FROM THE
RESEARCH.

Photo Credit: Amazon
Are you
asking the
right
question?

You don’t
have to use
everything
you get.

DON’T DO EVERYTHING
YOUR CUSTOMERS TELL YOU
TO. WORK OUT WHAT IS
ALSO RIGHT FOR YOUR
BUSINESS.

Photo Credit: Amazon
You need a
strategy of
elimination.

Photo Credit: Amazon
They can’t
always tell
you what
they’re
thinking.

Photo Credit: HiClipart
No one
spends
money like
this in real
life.

THE MORE REAL THE TEST
SCENARIOS, THE MORE
REAL RESULTS.

Photo Credit: Amazon
What’s the
fastest way
to prove or
disprove my
suspicions?

Can I find
ways to
watch
customers in
action?

USE LOTS OF DIFFERENT TESTS
TO REALLY VALIDATE YOUR
UNDERSTANDING OF CUSTOMER
PROBLEMS AND NEEDS.
A:

USE LOTS OF DIFFERENT TESTS
TO REALLY VALIDATE YOUR
UNDERSTANDING OF CUSTOMER
PROBLEMS AND NEEDS.
A:
HOW SHOULD YOU LISTEN TO
YOUR CUSTOMERS?
Q:

sally.foote@gocompare.com
@sallyfoote
https://www.linkedin.com/in/sallyfoot
e/
THANK YOU!

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Business Model Canvas (BMC)- A new venture concept

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