McCrindle market and social research solutions

T +61 2 8824 3422 E info@mccrindle.com.au W mccrindle.com.au
ST STEPHEN’S SCHOOL
The results of the Parent, Student, and Staff
Surveys and the Perth Community Study
1 T R O L L E Y T R E N D S
FUTURE OF FRESH
Transforming the fresh food landscape over the next 20 years
Part of the Woolworths Trolley Trends Series
© McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com
AUSTRALIA STREETIfAustraliawasastreetof100households...
3.6Births
peryear
11.6km
200m
10.7km
NATIONALPOPULATIONASSTREETLENGTH
51
2
1
... Fastestgrowingstreetat140m/yr.
IndiaSt.willbethelongestin2030
POPULATION:263PEOPLE
Oliver
William
Jack
Noah
Jackson
Charlotte
Olivia
Ava
Emily
Mia
1
2
3
4
5
CURRENTTOP5BABYNAMES
Rank
CHINAST.
INDIAST.
AUSTRALIAST.
1.4Marriages/yr 1.7Deaths/yr193Vehicles
avg.14,000km/yr
COMMUTERS
1in10catchpublictransport
2in3travelbycar
1in10buscommutersalsoneedacar
Degreeor
PostGrad.
Dip.orCert.
Year10
Year11/12
22%
27%
27%
24%
Lessthan1in2knowtheterm:
JoeBlake(snake)
CaptainCook(look)
Frogandtoad(road)
HaroldHolt(bolt)
Morethan1in2haveused:
G'day
Arvo
Noworries
Youbeauty!
Broughttoyouby:
Detached
house
Unitor
apartment
Terraceor
townhouse
76%|56%
10%|13%
14%|31%
HOUSINGTYPE
Current | Newapprovals
1975 1995 TODAY
6x5x 10x
AVG.HOUSEPRICE(SYDNEY)
avg.full-timeannualincome
54% 34% 12%
BothAus.
born
NoneAus.
born
OneAus.
born
PARENTPLACEOFBIRTH
$438k $767k $2.2m
$54,964 income(extax)$41,184 $94,328
$32k $192k
$30,212$17,992
HOUSEHOLDWEALTHBYQUINTILE
33% 30% 23% 11% 3%
Couple&kids Coupleonly Loneperson Singleparent Groupliving
HOUSEHOLDTYPES
252
36% 33% 31%
Mortgage Fullyown Renting
18yrsavg.lengthtenure 8yrs 1.8yrs
HOMEOWNERSHIP
2745
9% 37% 37% 17%
VEHICLEOWNERSHIP
None 1 2 3
Carols by
candlelight
Y
From
Australia’s Social Researchers
TRALIA!
TMAS
USSIE FOODS
v - not just plum pudding
afood - not just a roast
ld drinks - not eggnog
WORST PRESENT
CATEGORIES
Fridge magnets
Ornamental figurines
Handkerchiefs
Soap packs and loofahs
Potpourri
AUSSIE
TRADITIONS
Backyard
cricket
Barbie by
the beach
Sydney to Hobart
Relo shuffle
(lunch at one place,
dinner at the other)
Seeing the
Christmas
lights
After-Christmas
sales
18%
dreaming of a
white Christmas
just
92%
say the religious traditions of
Christmas should be encouraged
22%
will spend less this
Christmas than last
79%say Christmas
is becoming too
commercialised
SOAP
Source: McCrindle Research
mccrindle.com.au
www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ÔECD Life expectancy at birth
Source: ABS, McCrindle | © McCrindle 2014
Unidegrees
1 in 4
1 in 3
1 in 2*
health
% likely to be obese/
overweight when all
Gen Z have reached
adulthood (2027)*
topsports
S
occer17% AFL15%
B
asketball1
0%
N
etball21%
Dance15% Swimming
9%
M F
Favouritetakeawayfood
Pizza / Pasta Chips / fries Hamburgers
1 2 3
21%
16%
10%
1 2 3 1 2 3
96%ofGen
Zhouseholds
haveinternet
MOBILITY
IN A LIFETIME*
JOBS Careers Homes
17 5 15
1
2
3
4
5
Charlotte
Olivia
Ava
Emily
Mia
Oliver
William
Jack
Noah
Jackson
TOPNAMES
OECD
CHILDHOOD TEENAGER ADULTHOOD
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER
20th
CENTURY
TODAY
REDEFINEDLIFESTAGES
WORKFORCEof2025
BB 13% X 29% Y 31% Z 27%
slanguage
Cray cray
Defs
FOMO
YOLO
Globalgeneration
2,000,000,000 2 BILLION GEN Zs
COUNTRIES WITH LARGEST NUMBER
1 2 3
EFFECTIVEENGAGEMENT
Visual
Try & see
Facilitator
Flexibility
Collaborating
Learner centric
Open book world
Verbal
Sit & listen
Teacher
Job security
Commanding
Curriculum centred
Closed book exams
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Google.com domain
registered
Portable MP3 players
USB flash drives
Nokia 3310
Wikipedia
MySpace
YouTube
Facebook opens
to the public
Twitter
Dropbox
iPhone
Whatsapp
iPad
Instagram
Facebook: 1 billion
active users
Google glass
1,000,000,000
Keep Calm
& Carry On
Double
Rainbow
Planking
Gangnam
Style
Harlem
Shake
Tweet App Cloud Hashtag Selfie
Memeoftheyear
Wordoftheyear
DIGITALI
NTEGRATORS • THE ZEDS • DOT
COMKIDS
GENERATI
ON CONNECTED • iGEN • SCR
EENAGERS
z
GEN
ZED
EST. 1995 α
GEN
ALPHA
EST. 2010
G
LOBAL GEN • multi-modal
s
U
PAGERS • Generation glas
s
Gen Alphas born
globally each week2,500,000
α
TotalFertility
Rate:1.7
Ageoffirst
marriage:29.7
Ageoffirst
birth:27.7
GEN Y
PARENTS
Lifeexpectancy:^
M77.3 F82.8
We’re Australia’s social researchers.
We’re global trends analysts.
We help organisations know the times.
KEY:
AUSSIESLANGby
REGIONS
synonymouswith=
FESTY
CANTALOUPE
ROCKMELON
CABANA
CABANOSSI
CHALET
GRANNYFLAT
CHEERIO
TOGS
C
BATHERS
FERAL
WRONG
RAD
SWEET
NOTEVEN
SCOTT
YOURMUM
HECT
FULLYSIC
MAD
WESTIEARVO
BOGUS
BOGAN
NANGER
NOF
GUN
ANIMAL
PIECE
BARLEYS
AFTIE
MUNTED
BOONIE
NERPY
BLOCKIE
NUFF
NIGEL
NUFFEST
DELI
MILKBAR
DEVONFRITZ
POLONY
LUNCHEON
more than
NSW
98.6
VIC
98.0 TAS
99.4
ACT
99.2
QLD
99.5
NT
110.9
WA
102.2
SA
98.2
AUS 99.2
Singleton
370 | 4.7%
Wyong
4988 | 6.9%
Pyrmont
204 | 3.6%
Balmain
407 | 8.7%
Footscray
799 | 12.9%
Sth. Melbourne
241 | 5.0%
Mt Isa
1137 | 11.7%
Cairns
1537 | 2.3%
Spring Hill
678 | 27.4%
Yeronga
131 | 4.7%
Whyalla
241 | 2.2%
West Lakes
534 | 7.9%
Kalgoorlie
1422 | 9.7%
Bunbury
436 | 1.3%
Midland
103 | 2.2%
Stirling
1561 | 2.9%
Central Hobart
35 | 0.9%
West Hobart
254 | 9.2%
Nth. Canberra
592 | 2.5%
Sth. Canberra
530 | 4.5%
RATIO OF MEN TO WOMEN: No. PER 100
more than
BY CITY/SUBURB
mccrindle.com.au
LEGEND
Location
No. > | % >
Darwin
1137 | 11.7%
Alice Springs
1537 | 2.3%
100,000
MORE WOMEN
THAN MEN
Location
No. > | % >
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Shepparton
324
301
291
208
186
182
149
124
115
100
93
88
87
86
82
76
71
69
55
52
50
49
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
11
12
WA
2.59m
(10.9%)
SA
1.71m
(7.2%)
QLD
4.77m
(20.1%)
NSW
7.55m
(31.9%)
ACT
0.43m
(1.8%)
TAS
0.52m
(2.2%)
QLD
1.8%
ACT
1.6%
VIC
1.9%
NT
1.8%
NSW
1.5%
SA
0.9%
TAS: 0.2%
Today: 23.7 million
World Today: 1.1%
9.1 million (2.6 people/household)
Births: 310,600 Deaths: 146,200
Departures: 270,600Arrivals: 511,600
Natural increase: 164,400
Net overseas migration: 241,000
76%
say the free
online Alpha
resources are
beneficial
Resources
% of churches
running Alpha
who use these
support tools
Coaching emails
Own in-house training
Alpha YouTube
Alpha training DVDs & videos
Alpha website
39%
36
%
26%
67%
79%
Awareness Factors
94%92%
likely to
recommend
to family or
friend to
attend
likely to
recommend
to other
churches to
run Alpha
< 1 year 1-2 years 3-5 years 6-10 years 11-20 years 20+ years
24%
17%
20%
17%
19%
2%
83%
17%
Word of mouth
Other:
• event
• website
• advertising
and to encourage every church
in Australia to develop a culture
of invitation.
By 2023 we are
aiming to reach
1 million Alpha
attendees...
Alpha Australia
alpha.org.au
info@alpha.org.au
1800 811 903
...which means we expect to see
more than 200,000 people come
to faith by 2023 through Alpha
research &
infographic
Sources: ABS, McCrindle, Alpha Australia.
How churches hear about Alpha
Thank you! A big thank you to our 2770+
volunteers all around Australia!
EngaYouth & school
programmes
Scipture grants have delivered over
70,000 items of Scripture into the
hands of those in need across 2013.
Our schools workers visited 250
schools in five states, and we
continued to support the schools
ministry of the Jesus Racing team.
PROGRAMMES
AUSTRALIA
all over
60 cycling volunteers joined the challenging Broome WA to Sydney
NSW (7,231Km) “Australian Big Ride”. Graeme Rapp, an example of the
committed riders, worked hard at fundraising and individually achieved
an impressive $8,500 for our work.
Local Australians raise the barPapua New Guinea
Bible translation
Rwanda
Rural literacy programme
China
Bible distribution / Rural literacy programme
39INTERNATIONAL
PROGRAMMES
abc
Annual Review 2013
Financial
Merg
In Jan
a med
with th
and hi
increa
CPX re
progra
speak
2013 was a year of building for us: building our staff, our resources, and our reputation. Highlights include our work in schools, the media
and Indigenous Australia, as well as significant international projects in Rwanda, China, Papua New Guinea. Special praise to the intrepid
Bike for Bibles team, whose longest ride ever (7000+ kms) raised bucket loads for our work.
Thanks to all our wonderful supporters in our 197th year!
Dr Greg Clarke,
CEO Bible Society Australia
DONATIONS 4
Total donations & bequest
Worked with local churches on two Bible translation
projects, Gogodala and Motu. Together, these Bibles
reach 140,000 people.
Supporting 23,331 people in learning basic literacy skills
using Bible-based resources.
There were 9750 graduates of the programme this year.
Subsidised the production cost of over 1.7 million Bibles, and 44,000
Bibles were distributed free to those unable to pay.
Supported rural literacy classes, medical vans delivering Scriptures and
first aid, and an annual academic conference in Shanghai that explores
the role of the Bible in modern China.
Interna
Youth
Publish
Church
Campa
Remot
Scriptu
38.4%
16.0%
15.7%
11.7%
7.6%
6.9%
3.7%
Mission Expe

1 McCrindle • Research Pack
Our forecasts identify trends.
Our strategy informs decisions.
Our research futureproofs organisations.
At McCrindle we are engaged by some of the leading brands and most effective
organisations across Australia and internationally to help them understand the
ever-changing external environment in which they operate and to assist them
in identifying and responding to the key trends.
For us research is not a list of survey methods but a passion to find answers.
It is more than a matter of questionnaires and focus groups – it is a quest to
make the unknown known. The best research clarifies the complex and reveals
insights in a way that can be seen and not just read.
Only when the findings are visually displayed, engagingly presented
and strategically workshopped can they have maximum impact – and be
implemented effectively.
STRATEGY
Engaging communities,
advising organisations
FORECASTS
Understanding the times,
tracking the trends
RESEARCH
Insightful research,
innovative communications
WHAT WE DO

T 1800 TRENDS E info@mccrindle.com.au W mccrindle.com.au 2
Listening to customers, clients
and communities.
Designing the best process
by understanding client needs
and expectations.
Innovatively conducted,
strategically directed, and
effectively communicated research
to help you know the times.
TM
Our expertise is analysing findings and effectively
communicating insights and strategies. Our skills
are in designing and deploying world class social
and market research. Our purpose is advising
organisations to respond strategically to the trends
and so remain ever-relevant in changing times. As
social researchers we help organisations, brands
and communities know the times.
Analysing data to identify
patterns, correlations and
trends.
Observing behaviours,
changes and interactions.
RESEARCH IS
D E S I G N I N G
L I S T E N I N G
O B S E R V I N G
A N A LY S I N G

RESEARCH
FOCUS
From longitudinal tracking studies to industry wide consumer analysis, whether
your objective is product, brand or communications focused, the McCrindle
research and advisory process will help you uncover insights and shape
strategy.
CUSTOMER
• segmentation • generational
• B2B • behavioural
BRAND-TRACKING
• competitor landscape
• awareness • attitudinal
PRODUCT
• concept testing • pricing
• packaging • advertising
COMMUNICATIONS
• PR • thought leadership
• launch events • compliance

RESEARCH
TOOLS
From quick-turnaround online surveys to some of the largest national pen and
paper surveys, from industry-wide studies to community forums, from phone
surveys to focus groups, we deliver world class research and communicate the
insights in innovative ways.
QUALITATIVE
• focus groups • in-depth interviews
• phone interviews • community forums
DATA ANALYSIS
• data sets • existing research
• meta analysis • big data
QUANTITATIVE
• online surveys • pen & paper surveys
• customer panels • polling
DIGITAL
• tablet/smartphone questionnaires
• survey apps • interactive tools

RESEARCH
OUTPUT
Utilising the right tools and methods and analysing the data is just part of the
research process. Because the goal is implementation, the findings need the
skills of visualisation and communication. As researchers we understand the
methods, but we’re also designers and communicators so we know how to
present the findings in ways that will best engage.
VISUALISATION
• infographics • data animation
• interactive platforms • video reports
STRATEGY
• corporate advisory • environmental scans
• demographic forecasts • strategic planning
PRESENTATIONS
• conference keynotes • strategic workshops
• executive briefings • launch events
REPORTS
• slide decks • splash pages • summary
cards • comprehensive documents
8 S T S T E P H E N ’ S P U B L I C R E P O R T
THE VOICE OF THE STUDENTS
Students are proud to be at St Stephen’s and
say the School is a good fit for them
3 in 4 students agree that they are proud to be St
Stephen’s students (75%) and 7 in 10 agree that the School
has been just right for them (71%). It is evident that students
feel strongly connected to the School.
75%of students are proud they
attend St Stephen’s School
ST STEPHEN’S IS A SCHOOL...
…about which I say good things
…which has been just right for my child/me
…I feel I know a lot about
76%
71%
70%
78%
69%
65%
Students who agree Parents who agree
“I am happy to be at a school
where everyone gets along
and has a good time.”
Year 7 student
“I am proud because I think
we have a good reputation
and the learning is good.”
Year 5 student
THE VOICE OF THE STAFF
Staff strongly see the School as having a
Christian focus with a strong commitment to
pastoral care
Staff express strong levels of Christian faith, acting as
a key channel through which the School expresses
its Christian values and care to its students. While
parents are most likely to view St Stephen’s as having
approachable staff, being friendly, and providing quality
education, staff are most likely to describe it as having a
‘Christian focus’ (82%), ‘strong pastoral care’ (75%), and
being a ‘friendly’ environment (69%). Staff commend
the School for its caring and nurturing environment, and
in thinking about the level of emphasis that the School
places on various areas, feel that the School is most
successful in its emphasis on ‘student care and support’
which is deemed ‘about right’ by 89% of staff members.
Staff members come from a range of previous experiences and 3 in 4 have worked at other schools – both government
and non-government – prior to working for St Stephen’s (76%). They are highly committed and half have been employed
at St Stephen’s for 6 years or more (49%).
“St Stephen’s provides a blended education of academics and Christianity
that is not overwhelming but very present and alive. This is also variable
and is catered to all levels of the School, it tends to lend itself to
everyone's level of growth within the School community.”
PROPORTION OF STAFF WHO SAY THAT THE SCHOOL’S
EMPHASIS ACROSS THESE AREAS IS ‘ABOUT RIGHT’
89%
74%
70%
68%
67%
student care and support
faith and Christianity
building school community
community service and mission
learning and academics
THE VOICE OF THE PARENTS
Staff are seen as a key part of the fabric and
ethos of St Stephen’s School by parents
The staff and teachers at St Stephen’s School are a central
element of the School community and are well regarded
by parents. When parents were asked to respond to 10
statements that summarise the character of St Stephen’s
School, ‘approachable staff’ was the response most
selected. Parents express strong levels of satisfaction with
the teachers and staff that interact with their children at
the School, and 3 in 4 (75%) agree that staff pay attention
to their child’s welfare.
9 in 10 parents agree that their children’s teachers are
friendly towards them (87% agree), generally responsive to
communication (83% agree) and easily accessible to them
as parents (82% agree). A significant proportion of parents
agree that their children’s teachers serve as excellent role
models for their children (72% agree).
When parents were asked to highlight the biggest
strength of the School, many commended the quality of
the teaching staff and the level of pastoral care provided
to students.
Students are encouraged to have
respect for themselves and for others
Students are encouraged to
make a difference in the world
Students are encouraged to be
responsible when using technology
The School lives up to its Christian values
The Christian values of the School
are relevant in today's world
The School takes a holistic
approach to developing students
My child(ren)'s world has been enhanced academically,
socially, emotionally, physically and spiritually
My child(ren) have opportunities to
participate in community service activities
My child(ren)'s experience at St. Stephen's School has
equipped him/her with a strong sense of Christian values
The behaviour of students in public is positive
PROPORTION OF PARENTS WHO AGREE
87%
79%
78%
77%
74%
73%
71%
70%
63%
58%

We not only conduct world’s-best research
but we implement the findings strategically
and communicate the insights innovatively.
At McCrindle, our Strategic Research Model is a holistic approach to market and
social research which ensures that the findings are actionable and the insights
have strategic impacts.
The McCrindle approach combines the input of a research agency with the
output forms of a design agency and importantly assists in the form of an
advisory consultancy in facilitating key insights into strategy. It is strategic
research, visually presented and effectively facilitated so that it can be
organisationally implemented.
S T R AT E G I C
R E S E A R C H
M O D E LT M
BRIEFING PLANNING SCOPING RESEARCHING
ANALYSINGCOMMUNICATINGIMPLEMENTINGREVIEWING
R E S E A R C H M E T H O D S
B U S I N E S S P L A N N I N G
RESEARCH PROCESS

We are living in times of
unprecedented change –
technologically, demographically,
economically and socially.
RESEARCH SOLUTIONS
Strategic planning
research
Stakeholder
engagement research
Trends forecasting
Product & market
research
Industry wide studies
Brand tracking &
engagement
Demographic analysis
Consumer segmentation
Consumer ratings
instruments

For great organisations, innovation is the
oxygen of success. To innovate effectively,
organisations need to understand
the times and track the trends.
SOME OF OUR CLIENTS

Our passion is empowering
organisations to thrive
in changing times.
To increase sales, a deeper understanding
of customers is imperative; to develop
product innovations, an understanding of
the changing trends and expectations is
required; and to drive productivity, analysis
of staff and their motivations is essential.
McCrindle’s advisory service provides
environmental scans, boardroom briefings,
input into strategic planning processes
and delivers research-based forecasts and
strategy on a retainer or professional fee
basis.
CORPORATE ADVISORY
Environmental scans
Boardroom briefings
Strategic planning
Demographic forecasts
Client round tables
Research consulting

At McCrindle we are research communicators.
Our profession is designing and deploying best
practice research. Our expertise is analysing
findings to communicate insights and strategies.
Whether you are looking for a keynote
address at a national conference, an onsite
professional development workshop, or
a strategy briefing for senior leaders, our
presenters have the experience to ensure
your event is a success.
Our presenters not only deliver keynote
addresses at national conferences but
specialise in the delivery of executive level
briefings, strategic retreats, planning days,
and in-house PD sessions that provide top-
level industry scans to equip teams with
the latest strategies to succeed.
PRESENTATIONS
Conference keynotes
Training workshops
PD sessions
Executive briefings
Launch events
Research presentations
Market analysis briefings guide decision-makers on the latest consumer
segments while industry future forums outline the current trends, implications,
outcomes, and recommendations of a product or service offering.

Research is at its best when it brings about
not only strategic outcomes but positions
organisations as thought leaders through
public communications and social media.
As Australia’s leading social researchers, the senior research team at McCrindle
are actively involved in media commentary. From demographic analysis and
future forecasts, to communication of key research findings and the identification
of social trends, at McCrindle we are passionate about communicating
insights in clear, accessible and useable ways.
We assist our clients in identifying newsworthy media angles in their research to
assist them in communicating the insights effectively with the broader public.
MEDIA COMMENTARY

At McCrindle, we’re visual translators, we’re information designers, we’re
research communicators. To get cut through in these message saturated times,
it’s essential that messages are presented in engaging and visual ways.
As researchers,
we understand the methods
but we’re also designers and we know what
will communicate, and how to best engage.
T +61 2 8824 3422 E info@mccrindle.com.au W mccrindle.com.au 12
RESEARCH VISUALISATION
researchvisualisation.com

Mars Hellas (Greece)
Animated video entitled ‘Greek Street’ adapting our Australia Street concept.
Mirvac
Animated video on Australia’s population growth and demographic projections.
Fully scripted, animated, designed, and produced by McCrindle.
Australasian Wealth Investments
Visualised PowerPoint deck with infographics highlighting Australia’s wealth
landscape and the portfolio of Australian self-directed investors.

Moove Media
Canberra and Newcastle region
specific infographics featuring
demographic and social trends
analysis.
St Stephen’s School Fast Facts
University
TAFE
Gap year
Working full time
Exchange
Other
79%
9%
2%
2% 3%
Post school destinations
6%
VET
Senior secondary outcomes
Number graduating
Median ATAR
98.8%
147 students completed
VET courses in Year 12
144 of those achieved
Certificate IIs or above
59% of students completed a VET qualification
This includes both embedded and stand alone qualifications
59%
147 144
/245
248
78.75
St Stephen’s School WA
admin@ststephens.wa.edu.au
www.ststephens.wa.edu.au
St Stephen’s School
SERVE GOD SERVE ONE ANOTHER
Carramar
K - Year 12
Padbury
K - Year 2
Duncraig
Year 3 - Year 12
The Indian Ocean Rim
How have we innovated?
� Established St Stephen’s Institute: the
research, training and development arm
� Virtual space learning
� Many2One
� Device Agnostic
� Virtual world
� 24/7 teaching and learning
� Learn anywhere, learn anytime
� Cadet and mentoring program
� Certificates of international education
� Established St Stephen’s Global
48 48 countries on the
Indian Ocean rim
Population of almost 2.6 billion,
39% of the world’s population
Global middle class will grow
from 1.8 to 4.9 billion by 2030
Population growth in Africa
could average 2.2%
Fast Facts
Key Message
St Stephen’s School welcomes and supports
the Federal Government’s commitment to
being ‘Open for Business’ and encouraging
Australian business to explore, innovate and
realise global market opportunities in their
industry/market.Withthisinmind,StStephen’s
School is seeking to move from the 1950-60’s
model of education, that has, and continues to,
limit productivity and market growth, to a
global education model in partnership with
industry and countries of the Indian Ocean Rim,
the most densely populated region of the
world. We are seeking Government support to:
� Remove red tape and barriers to trade
� Address Federal and State fragmentation
� Address departmental fragmentation
Mr Tony George
Principal
Cwlth Gov. grants
State Gov. grants
Fees from parents
Camps/tours
Interest
Employee payroll costs
Payments to suppliers
Interest paid
Loan repayments
Capital purchases
70%
15%
3%
6%
6%
35%
16%
45%
3% 1% 2013 Funding sources 2013 Payments
91%
86%
81%
Staff
Parents
Students
School satisfaction 2013
Student attendance
avg.
K
PP
1
2
3
4
5
6
7
8
9
10
11
12
95.03%
97.18%
93.98%
95.12%
95.71%
96.06%
95.18%
94.73%
95.21%
94.99%
95.04%
93.82%
94.60%
93.81%
94.92%
Contextual information about the school
St Stephen’s School is an independent co-educational Christian school
of the Uniting Church for Kindergarten to Year 12 with an enrolment of
2727 students. Our campuses are located in Perth’s northern suburbs
of Duncraig and Carramar.
Providing a school where children can learn and grow into people of
Christian character and integrity was at the heart of the founders’
intent, when the first brick of St Stephen’s School was laid in 1983.
Today, the School’s founding vision remains core and is embedded in
the fabric of the School as it strives to fulfil its mission of ‘growing
people, growing faith’ for our ever-changing world – a world that needs
people who aspire to live with purpose.
To this end, St Stephen’s School teachers strive to make every
student’s learning an adventure. Enlivened by Christian purpose, they
provide a caring and challenging environment with innovative
education and community service programs which engage students
in the adventure of learning and serving. As the School enters its
fourth decade, it is committed to ‘changing the world one mind at a
time’ by ensuring the adventure of learning begins at St Stephen’s
School – an adventure where students aspire to live with purpose.
100% of teaching staff meet
professional teaching requirements
72% have reached Step 14
(8 years plus teaching experience)
Step
14
407
staff
297 staff directly involved
in student learning
Teacher standards & qualifications
Workforce composition
Contextual information
2727
students
3
locations
Founded
in 1983
*We had no staff who identified themselves as indigenous for 2013.
90% 100%92% 94% 96% 98%
St Stephen’s School Fast Facts
Infographics and visualised reports
summarising comprehensive
school satisfaction and community
engagement research.
N E W C A S T L E
Founded in 1797, Newcastle is
the 2nd oldest city in Australia
and the second largest in NSW
The Newcastle Knights have 16,700
members and these are considered among
the most die-hard in the NRL. The Knights
won the Premiership in 1997 & 2001
Lonely Planet has named
Newcastle one of its top
10 places to visit
TOP 10
There is 1 business for every 5 families
3 in 4 people in Newcastle
travel to work by car - well
above the national average
38
CIAO
ЗДРАВО
Only 9.1% of Novocastrians speak a language other
than English at home. The most commonly spoken
languages other than English are Macedonian and Italian
14% of Novocastrians have both
parents born overseas compared to
34% Australia wide
14%
Jennifer Hawkins, Miss Universe 2004, hails
from Newcastle and was the first Australian
to win the beauty pageant in 32 years
MISS UNIVERSE
Newcastle East Public School is the oldest
continuously running school in Australia
EST.
1816
6 beaches in Newcastle are within a 5 minute
drive of Newcastle CBD. That’s more beach
access than any other of Australia’s top 10
cities - including the Gold Coast!
This is 6 times Australia’s average income,
while for Sydney it is almost 11 times
=
$445,000
$260 pw
1 2 3
The population density of Newcastle is 8.48
people per hectare. The population density
of Sydney is 372.4 people per hectare
8.48 people
per hectare
108,184 families
1.8 kids/family
16% of Newcastle’s population
volunteer regularly
The median monthly mortgage repayments in
Newcastle are $1733 compared to Australia
wide monthly repayments of $1800
$1733/mth
There are 433,000 people living in
Newcastle / Maitland.
433,000
2.5 people
/household
NOVOCASTRIAN
Someone who lives in Newcastle.
And there are more of them than there
are Canberrans or Northern Territorians
Nn
is for
7 in 10 households own (or are paying off) their
home, which is above the national average
21%
professionals
16%
technicians &
trades workers
15%
clerical & admin
workers
1
2
3
Aa
is for
ARVO
The time after midday
and before evening.
Qq
is for
QUID
Money. “It’ll cost
you a few quid”.
Jj
is for
JOE BLAKE
Snake. As in, “I just saw a Joe
Blake on the Frog & Toad so
do the Harold Holt!”
Ff
is for
FROG & TOAD
The road.
Uu
is for
UTE
The Aussie car of choice.
To call it a “pickup truck”
would be, well, un-Australian.
Dd
is for
DINKI DI
True blue, patriotic.
MEDIAN HOUSE PRICE
ANCESTRY
LANGUAGES
33% 31% 8.3%
BEACHES
DENSITY
SPORT
MEDIAN AGE
AVERAGE RENT
POPULATION
FAMILY
BUSINESS HUB
JOBS
Newcastle Port is the
world’s largest coal
exporting port
75% 14% 11%
Both Aus.
born
None Aus.
born
One Aus.
born
:
51:49
LARGER THAN THE ACT
2x POP. OF HOBART
3.5x POP. OF DARWIN
Mm
is for
MAITLAND
Maitland is growing by more
people each year than any
other regional city in NSW
AUSTRALIA’S
7TH LARGEST
CITY!
And Newcastle is still the heartland
of traditional Aussie slang
POPULATION: 11%
BORN: before 1946
% OF WORKFORCE:
Today: 1% | 2025: 0%
UNI DEGREE: 1 in 10
POPULATION: 24%
BORN: 1946 - 1964
% OF WORKFORCE:
Today: 27% | 2025: 13%
UNI DEGREE: 1 in 5
POPULATION: 20%
BORN: 1965 - 1979
% OF WORKFORCE:
Today: 35% | 2025: 29%
UNI DEGREE: 1 in 4
POPULATION: 20%
BORN: 1980 - 1994
% OF WORKFORCE:
Today: 31% | 2025: 31%
UNI DEGREE: 1 in 3
POPULATION: 19%
BORN: 1995 - 2009
% OF WORKFORCE:
Today: 6% | 2025: 27%
UNI DEGREE: 1 in 2
POPULATION: 6%
BORN: 2010 -
The median weekly household income
in Newcastle is $1165
$1165
HOUSEHOLD INCOME
Newcastle has produced more dancers
than any other city in Australia for the
Australian Ballet Company!
Ss
is for
SINGLETON
Singleton is living up to its name with not only almost
5% more males than females, but with a median age
of just 33 (well below the national average age of 38),
many of these males are indeed single
C A N B E R R A
POPULATION: 7%
% OF WORKFORCE:
Today: 1% | 2025: 0%
UNI DEGREE: 1 in 10
POPULATION: 21%
% OF WORKFORCE:
Today: 27% | 2025: 13%
UNI DEGREE: 1 in 5
POPULATION: 22%
% OF WORKFORCE:
Today: 35% | 2025: 29%
UNI DEGREE: 1 in 4
POPULATION: 24%
% OF WORKFORCE:
Today: 31% | 2025: 31%
UNI DEGREE: 1 in 3
POPULATION: 19%
% OF WORKFORCE:
Today: 6% | 2025: 27%
UNI DEGREE: 1 in 2
POPULATION: 7%
65% of people go to
work by car compared
to 60% Australia wide
CANBERRAN
And there are more of them than
there are Northern Territorians
Cc
is for
Ww
is for
WHATCHAMACALLIT
A thingo, a whatsit, a dooberwhacky.???
1 2 3
ANCESTRY
27% 24% 9%
$370 pw
AVERAGE RENT
There are 429,000 people
living in Canberra.
429,000
POPULATION
29%
professionals
19%
clerical & admin
workers
16%
managers
1
2
3
JOBS
32% of Canberrans have both
parents born overseas compared to
34% Australia wide
32% 54% 32% 14%
Both Aus.
born
None Aus.
born
One Aus.
born
:
49.5:50.5
Hh
is for
HAROLD HOLT
Run. As in, "do the Harold
Holt" (do the bolt). Also our
17th Prime Minister.
Founded in 1913,
Canberra is Australia’s
largest inland city
AUSTRALIA’S
8TH LARGEST
CITY!
The ACT has 220 roundabouts
220
Canberrans are for more likely to be in
tertiary education than the national average.
Of all full-time students 32% are in university
or vocational institutions compared to 22%
nationally.
32%
82% of Canberra’s households speak
English only at home. The most commonly
spoken languages other than English are
Mandarin, Vietnamese and Italian.
LANGUAGES
HELLO
32% of Canberrans are currently attending
an educational institution
8 x 4 = 32 32%
53% of Canberrans eat enough
fruit (2+ serves a day) compared
to the national average of 58%
53%
39% Canberrans own their own house
outright compared to 35% of people
Australia wide
39%
36% of Canberra’s private dwellings
have 4 bedrooms or more,
compared to 30% Australia wide
4+
Of families with two incomes and children the
average weekly earning is $3112 compared
with the Australia wide average of $2310
= $3112
$$
There is 1 Australian Public Service
employee in every 6 Canberra residents
The average full time working Canberran
earns 11% more per week than the
average Australian
$1689
25% of Canberrans earn more than
$3000 per week compared to 11.2%
of the Australian population
25%$3000+
Canberrans generally earn more, have bigger
houses and are more likely to own their
own home than other Aussies!
++
34
MEDIAN AGE
The median age is 34, which is 3 years
below the national average
1 in 3 Canberrans rode their bicycle in the
last month, compared to 1 in 4 Australians
1 in 3
CYCLING CAPITAL
The median weekly household income in
Canberra is $1891 compared to an Australia wide
median weekly household income of $1234
$1891
HOUSEHOLD INCOME
Ll
is for
LUCKY COUNTRY
This great land, Oz, Down Under, Stralya.
Ss
is for
SNAGS
When cooked on a barbie
and eaten on bread with
sauce, it’s a national dish!
Tt
is for
TRACKIE DACKS
Tracksuit pants. Worn by men
and women - and often shared.
Unofficial national dress.
Mm
is for
MATE
A friend, or stranger - anyone.
Used at the end of most sentences.
Less current smokers in
the ACT – 86% are non-
smokers compared
to 82% nationally
86%
AUSTRALIA’S CAPITAL
In some Canberra suburbs you have
more chance of living next door to a
spy than anywhere else on earth
Canberra is home to Australia’s
6 spy agencies which employ
1 in every 50 Canberran workers
AVERAGE INCOME
$1517
VS.
DWELLING APPROVALS
61% of residential approvals
in the last 12 months have
been for medium / high-
density housing 39% 61%
THE VOICE OF THE COMMUNITYTHE VOICE OF THE STAFF
PERSPECTIVES ON EDUCATION
PERSPECTIVES ON ST STEPHEN’S SCHOOL
“St Stephen’s provides
balanced education and
care of students and their
families. They are developing
exceptional human beings
and assisting their way into
the workforce and future.”
Community member
93% 90% 89%Hard-working
and studious
Friendly and
well-mannered
Successful and
academically
strong
THE ST STEPHEN’S SCHOOL STUDENT
% of the community who agree
...is a school that is well regarded by the general community
...achieves good and solid academic results
...provides a well-rounded, holistic, and balanced approach to education
...is cutting-edge in its integration of technology
95%
90%
90%
82%
ST STEPHEN’S SCHOOL...
Proportion of the community who agree
87% of the community say
that schools need to change
their approach to teaching
vocational and people skills
97%
84%
80%
80%
Quality of the teaching staff
Strong academic results
The school's reputation in the community
Integration of technology in teaching
and learning
DESIRES FOR INDEPENDENT EDUCATION
% of the community who indicate ‘extremely’ or ‘very’ important
...is characterised by hard-
working and committed staff
...is a successful school
...is highly regarded in the
general community
...is a responsive/adaptive
school, accepting of change
...accepts individual
needs/differences
...is moving forward
in the right direction
94%
91%
89%
79%
78%
74%
ST STEPHEN’S SCHOOL...
Proportion of staff who agree
22%in the proportion of staff who
agree that the School is
moving in the right direction
from 52% to 74%
increase since
November 2013
87%of staff are proud to
be a staff member of
86%of staff find their
work satisfying
and fulfilling
Broad and interesting
job description
Workplace community
Empowering leadership and
management styles
Support provided to teachers
Training and career
development opportunities
89%
83%
81%
80%
80%
EMPLOYMENT BENEFITS AND CONDITIONS
Proportion of staff who think this is better at St Stephen’s
School than at other schools
80%of staff say that training and
career development opportunities
are better at St Stephen’s School
than elsewhere
68%of staff say the
School allows
them to grow
professionally
“St Stephen’s provides a
blended education of
academics and Christianity
that is not overwhelming
but very present and alive”
St Stephen’s teacher
Research and infographic design bySt Stephen’s School
www.mccrindle.com.au
For more information about the St Stephen’s School
2014 Research please contact St Stephen’s Institute:
P (08) 9243 2435 E ssi@ststephens.wa.edu.au
Visit
for more results and to
read the summary report
bit.ly/1ybXINj

What is Australia’s relationship with food? Freedom Foods commissioned
McCrindle to research what Australians are eating and to determine the nation’s
everyday relationship with food.
Based on a national study of Australians, analysis of national data sources,
and integration of social data, McCrindle developed the Good Food Karma
Index, a 20 dimensional algorithm that allows Australians to calculate their
individual Good Food Karma score.
FREEDOM FOODS CASE STUDY
Australia’s Good Food Karma Index
Creating a national food index to support a product launch

The visualised, media-ready report with the Good Food Karma results showed
how attitudes to food compared across states, generations and occupations.
Our research team’s thought leadership input, media commentary, and
presentation at a launch event assisted Freedom Foods in attracting national
media attention to gain print, radio, and television coverage across major
Australian news outlets in preparation for a major product launch.
12
State by State
Men versus Women
8
AUSTRALIA’S FOOD KARMA PERSONALITIES
Four Australian food personalities emerge from the Good Food Karma Index.
These personalities define how Australians interact with food on the measures of
perspective versus context. Perspective determines whether an individual makes choices
motivated by immediacy or for long-term benefit, and context establishes whether food
is consumed in a more social or personal setting.
Friendly Foodies make up 21% of the Australian
population. You’re about the social side of food – your
meals go hand in hand with friends’ events and you
keep up to date with the wider food community. A social
glass of wine would never go astray whether you’re
dining out or hosting, and your choices are made for the
good of the group. When it comes to the menu, you’ll
always try to choose the healthier option, regardless of
price, and you’ll always choose Yum Cha if it means a
social outing. Oh, and you’re pretty likely to upload
#foodporn.
Overachievers make up 28% of the Australian
population. When it comes to food and nutrition, you’re
chasing goals. You’re the one who will cut up carrot
sticks at midnight if it means you’ll have healthy snacks
for tomorrow. You won’t show up to the grocery store
without a list, and you know exactly what you need in
your diet. There’s little chance you’ll skip your kale
energy salad even for the sake of a social meal, and
you’re unfazed by the price or time it takes to make a
healthy option.
10

Woolworths commissioned McCrindle to
forecast Australian life in 20 years through a
national survey of 2,000 Australian grocery
buyers, analysis of market data containing
the purchasing behaviours of 2.5 million
Australians, trend mapping of Australian
Bureau of Statistics data, and collaboration
with industry experts. The Future of Fresh
report reveals the way Australians will shop in
2034 and the predicted purchasing habits of
emerging households, particularly Generation
Alpha.
WOOLWORTHS CASE STUDY
The Future of Fresh
Thought leadership research and visualised report to support
national advertising campaign
1 T R O L L E Y T R E N D S
FUTURE OF FRESH
Transforming the fresh food landscape over the next 20 years
Part of the Woolworths Trolley Trends Series
Future of Fresh generated significant media coverage through print, online, radio,
and television interviews to assist Woolworths as an innovator in supermarket
shopping.

NEW TECHNOLOGIES AND DIGITAL REALITIES
Over the next two decades,
technology will become an integral
part of the shopping experience,
both in-store and at home.
Just as our private lives are being transformed through
technology, both individually and socially, we will
see a profound shift in the way that we think about
and experience shopping in the next twenty years.
Already we have greater access to more information
than ever before. The power of information technology
is changing how we source information and how we
relate to each other. It is also changing how we eat,
what we eat, and how we experience shopping.
Australians are shifting towards doing their
supermarket shopping online, with 1.2% of all
supermarket spend taking place online, up from 0.9%
two years ago. New families especially are moving
towards online shopping and are 2.6 times more likely
to shop online than the average Australian.
The shopping experience will become a hybrid
of online shopping through mobile devices and
personalised shopping apps, and real world fresh food
shopping in-store. In 2034 our in-store shopping will
be guided not only by our shopping list but also by
applications which facilitate our shopping experience.
They will be able to detect when and where a
customer is in store and provide recommendations
and discounts in real-time based on our lifestyle, our
eating habits and our shopping trolley as we fill it.
At home, intelligent appliances and digital homes will
monitor our consumption of common basic grocery
items, automatically detecting items we are running
low on based on our own past consumption, our social
networks and clever predictions.
The way we pay will also shift, with the majority of
all check-outs being cash-less in 2034 and some
retail outlets going completely cash-less and more
payments made via chips embedded in mobile phones
than stand-alone credit cards. Australians will be quick
to respond to these innovations, with 4 in 5 Australians
(83%) having adopted self-scanners regularly since
their inception across Australian supermarkets in 2008.
Source: McCrindle Research Survey, July 2014; Market Blueprint (electronic spend) data with 34% cash adjustment for offline spend provided by
Quantium; Woolworths Online Shopper Profile & Database; and future projections from Professor Jan Recker, QUT.
$
The Online Shopper Profile
Online
Shopping
Customers
6.4%
93.6%
Individuals
2.6x more likely
to be a new
family
Most likely 25-44 years old
More likely to be
premium than
budget shoppers
$$ $
$ $ $
$ $
$
Businesses
Offices Schools Child Care
Topbusinesscustomers
$
$
In addition to conducting primary research and analysing datasets, McCrindle’s
research visualisation team produced a series of infographics and a visualised
research report.
1984 2014 2034
$
$$
NATIONAL POPULATION
TOTAL HOUSEHOLDS
MEDIAN AGE
LIFE EXPECTANCY AT BIRTH
ANNUAL BIRTHS
MEDIAN AGE OF PARENTS
(NEW BIRTHS)
TOTAL EMPLOYED
FULL-TIME ANNUAL EARNINGS
15.4 million people
5.4 million households
30.5 years old
75.8 years
234,034 births
30.2 years old
6.4 million people
$18,990
27.1 years old
23.7 million people
37.3 years old
82.1 years
310,600 births
33.0 years old
11.6 million people
$73,980
30.7 years old
33.3 million people
40.1 years old
88.1 years
324,288 births
34.2 years old
18.0 million people
$116,620
31.3 years old
54%
290%
69%
+6.8yrs
33%
81%
36%
58%
31%
55%
$ $
$$ $ $
$ $
$
$ $
$ $
$
$$$
$ $
$
$
$
4%
MALEFEMALE
Source: McCrindle Research Demographics based on data from the Australian Bureau of Statistics, with future forecasts for 2034 figures.
+2.8yrs
+6.3yrs +6.0yrs
+2.8yrs +1.2yrs
+3.6yrs +0.6yrs
50YEARSOFCHANGE
AUSTRALIA
A Future Facing Nation
GENERATIONZ
AGED5-19
GENERATIONY
AGED20-34
GENERATIONX
AGED35-49
BABYBOOMERS
AGED50-68AGED69+
BUILDERS
GENERATIONALPHA
AGEDUNDER5
Sources: Social analysis by Mark McCrindle; ABS; McCrindle Research Survey, July 2014; QUT Leaders in Local Research, July 2013.
TOTAL NUMBER IN 2034
% OF POPULATION IN 2034
LIKELYTO HAVE JUST 1.7 CHILDREN
9 IN 10WILL COMPLETEYEAR 12
RATIO OFWORKERS:RETIREES – 3:1
18 JOBS, 6 CAREERS, 15 HOMES IN A LIFETIME
MORETHAN HALFWILL COMPLETE A UNI DEGREE
Generation Alpha will look for a truly multicultural range of
flavours in their shopping experience.
GLOBAL
Gen Alpha will be even busier than previous generations.
In-store cafés featuring fresh, ready-made items and home
deliveries for commonplace groceries will be attractive options
for this next-generation consumer.
MOBILE
Gen Alpha will team up with neighbours, friends, and nearby
shoppers to make shopping a social experience in which the
supermarket becomes a hub for real world living.
SOCIAL
Gen Alpha will focus their shopping on the enjoyable experience
of browsing selected fresh and local foods presented through
in-store farmers’markets.
VISUAL
Mobile devices and personalised shopping apps will guide Gen
Alpha’s supermarket choices based on what they like to eat, what
fits their lifestyle and what matches their dietary requirements.
DIGITAL
DOWN FROM 1.9TODAY
DOWN FROM 5:1TODAY
UP FROM 8 IN 10TODAY
Gen Alpha Shopping habitsFast facts
:
6
CAREERS
15
HOMES
18
JOBS
AGE IN 2034
Gen Y Shopping traits
78% want nutrient-enriched foods introduced
Buying local is important to 94% GenYs
Buying fresh is important to 99% GenYs
THE GENERATIONS TODAY
Gen Alpha in 2034
The grocery buyers of tomorrow
6.5 MILLION
19%
HSC
10 - 24YEARS OLD
α
α
α
The Family of 2034
Gen Alpha’s parents, Gen Y, will be
sophisticated, conscientious, empowered,
future-driven, health-cognate, fresh-focused,
and locally engaged supermarket shoppers.
Y
Itislikelythesetraitswillbepassedonto
GenAlphaastheemerginggrocerybuyers
GENERATION ALPHA
The Face of the Future Shopper
Sources: McCrindle Research Survey, July 2014; QUT Leaders in Local Research, July 2013.
100%HOMEGROWN
Meat,poultry&eggs Fruit&vegetables Breadandgrain Seafood&fish
Top foods Australians want to see locally sourced
87% 86% 84% 82%
TOPREASONS
TOBUYLOCAL
1. Supporting local farms and local businesses
2. Growing local economic development and investment
91% see as a benefit
89% percieve as true in buying local food
Iliketobuyfoodsthatare
locallysourcedandknow
wheremyfoodcomesfrom
-THEN- -NOW-
% Australians who say this was extremely
or very important to them 3-5 years ago
% Australians who say this is
extremely or very important to them
45% 55%
10%P O I N T S
The new village green: Australians define the most
important gathering place in their community
The local school A community park or
sports ground
The facility of a local community
group (Scouts, CWA, PCYC, etc.)
A local church
A local pub or club
(RSL, local hotal, etc.)
The local community centre
The local shopping centre
4%5%
6% 16%
11%39%19%
COMMUNITY RE-DEFINED
13 F U T U R E O F F R E S H
Delivering Exceptional Value
Between 2013 and 2014 Woolworths helped save its customers over $400 million dollars through deep
discounting across a number of national brands and home brand grocery items. A consistent focus on price
campaigns has helped deliver real savings to consumers, with the average household saving an average of $455 a
year, the equivalent of two big weekly shops.
DISCOUNT!
save $400,000,000
=
$455
household
savings
per year
2 weekly shops
=
MODERN VALUES
Adding Value – Sustainable Seafood
Growing awareness of food provenance and
sustainability amongst our customers has led to
initiatives like Fish For Good, a sustainability program
aimed at empowering shoppers to make more
informed decisions when buying seafood.
Our everyday seafood choices, from shopping at the
supermarket to eating out – are important not just for
today but for tomorrow. Woolworths is committed to
making a positive difference to our oceans and marine
life to help ensure an ocean friendly future.
In 2012, Woolworths partnered with Taronga Zoo to
help Australians learn more about their oceans and
make sustainable seafood choices. In partnership
with Taronga, Woolies developed Fish For Good, a
program for marine conservation in Australia aimed
at empowering customers to make informed choices
when they buy seafood for their family so they not
only enjoy a nutritious meal but help protect our
oceans at the same time. As a major supplier of
seafood to customers, Woolworths recognises its role
in safeguarding oceans in a sustainable way. Seafood
is an integral part of our fresh food offer so healthy
oceans, sustainable fish stocks and a thriving fishing
industry are all-essential to our business.
Woolworths is currently the largest retailer of MSC
(Marine Stewardship Council) certified seafood and
Pole & Line caught tuna, ensuring shoppers can make
informed decisions when buying their seafood in-store.
THE EVOLUTION OF FRESH
Fresh, in-store sushi a hit
with customers
In response to demand for more
range and choice when it comes
to healthy, fresh, on the go options
Woolies has introduced in-store
sushi bars where fresh sushi is
made daily in-store by experts.
Recently, Woolworths opened
its 100th Sushi Izu in-store outlet
at Currambine in WA, making
Woolworths the largest sushi
retailer in Australia. Providing quick
and healthy meal options prepared
on-site daily, the latest opening
continues the trend for fresh, in-
store food innovation spearheaded
by Woolies over the past few years.
F U T U R E O F F R E S H 8
Costa and Vitamin D Mushrooms
Based in Victoria, Costa is Australia’s largest private
producer, marketer and exporter of premium quality
fresh fruit and vegetables. With over 4,000ha of
land across Australia, 20ha protected glasshouse
production, more than 40 farming, wholesale market
and distribution operations nationally, Costa supply
and service to retail, wholesale and export customers
and provide employment for over 7,000 people during
peak seasonal periods.
In the last year, Woolworths has worked closely with
Costa to develop a unique line of Vitamin D enhanced
mushrooms. The mushrooms are exposed to UV
light pulses during the growing process, naturally
stimulating Vitamin D production and resulting in a
mushroom that provides 100% of the recommended
dietary intake of Vitamin D. The mushrooms were
produced exclusively for Woolworths in conjunction
with Costa in response to a growing incidence of
Vitamin D deficiency amongst Australians.
Vitamin D enhanced mushrooms are now sold in over
700 stores across NSW, VIC, WA, SA and TAS.

Scouts is Australia’s largest youth
development organisation with a
membership of 52,000 youth members.
For the first time in over three decades,
Scouts reviewed its youth program and
commissioned McCrindle to undertake
a three phase project to understand the
perspectives and needs among Scouting
and non-Scouting Australian families.
SCOUTS AUSTRALIA CASE STUDY
National Youth Program Review
Engaging stakeholders for strategic organisational change
The McCrindle team visualised and presented the results of all three phases
at national and state executive meetings to assist key stakeholders in
understanding the strategic changes required to shape the new Scouts program.
Exploratory research
with Scouts members
and their parents in a
series of focus groups.
A national study of 1,078
Australian parents with children
6-18 comparing their views with
1,858 Scouts parents.
Demographic and social
trends analysis on Generation
Z and Generation Alpha as
relevant to Scouting.
PHASE 1 PHASE 2 PHASE 3
One chief commissioner suggested this is the best
research we have ever completed. - SCOUTS
“
Scouts 6% 17%
gender
Non-Scouting parents with
children aged 6-18 surveyed
1,078
Scouting parents with children
aged 6-18 in Scouts surveyed
1,858
To develop life skills, independence, resourcefulness and leadership,
working with others to have fun and learn diverse skills.These skills and
abilities remain highly relevant, and needed by the youth of today.
research snapshot
National
Scouts
42% 58%
29% 71%
What it is supposed to
be and what it actually is,
is largely dependent on
who is running it.
52,276 young people aged6-25 wereinvolved
in the ScoutsAustralia youth program in 2013
52,276 71% 29%
71% of Scout members are male;
29% are female
perspectives of scouts
of non-Scouting
parents have not
heard of Scouts
Australia
19%
the scouting community
/
Non-Scouting parents are most
interested in the elements of “outdoor
experiences” (70%) and “learning by
doing” (70%) in the Scouting program.
what scouts offers
% who know that Scouts offers this
84% 16%
78% 27%
76% 28%
Outdoor experiences
Personal progressive scheme with badges
Teamwork development
Certificate IIVET accreditation
Performing arts
Spiritual awareness
most known least known
70% 70%
Outdoor
experiences
learning
by doing
values /
top values parents want instilled
Top values that Scouting and non-Scouting parents
combined want instilled in their children
religious values
How important is it to you that the values instilled by a children’s or youth
development program / Scouts are founded on religious values?
interests & motivations /
National 10% 17%15% 25% 32%
12% 22% 42%
Extremely
important
Very
important
Somewhat
important
Slightly
important
Not at all
important
activities that interest young people
% who indicate their kids are extremely/very interested, ranked by non-Scouting parents
Outdoor adventures Art or music instruction
& performances
Sporting competitions
Weekend camps Academic learning Large child/youth events
why join scouts or a program like it
% of parents who say this is extremely or very
influential for their kids
Fun Having friends
who are involved
Fun Being involved
in new things
71% 71% 88% 78%
National Scouts
whatparentswant
What would / do
parents want from Scouts
or a program like it?
Seeing
kids grow
Keeping
kids active
79% of Scouts members are aged
6 to 13
AGED 6 -1379%
89%* of Scouting parents are ofAnglo-Celtic
ancestry compared to 70%† of Australians
*As per national study of 1,858 Scouting parents
†As per 2011 census
89%
70%
1.
2.
59% 90% 45% 49% 44% 42%
37% 61%40% 47%42% 85%
“z
GEN
ZED
EST. 1995
generation connected
globalge
n
digita
lintegrators
s o cia l
global
d
igital
α
GEN
ALPHA
EST. 2010
TheGenerations: Builders » BabyBoomers » GenerationX » GenerationY » GenerationZ » Generationα
61.8%
% of permanant arrivals
1
2
3
4
5
6
7
UK
New Zealand
China
India
Italy
Vietnam
Phillipines
19.9%
9.1%
6.3%
5.7%
3.6%
3.5%
3.5%
l
leadership styles
top 7 source countries
77.9%
Command & Control Collaboration & Contribution
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER
20TH
CENTURY
TODAY
redefined lifestages
interaction
46%
have 1 or both parents
born overseas
health
% likely to be obese/overweight when all
Gen Z have reached adulthood (2027)*
Australia is increasingly culturally
diverse and there is a challenge for
Scouts Australia to reflect this rich
diversity.
While leadership necessarily
involves positional structures,
it needs to connect through
relational styles.Only through
this collaborative leadership
style will both outcomes and
engagement result.
Due to the increased screen time and sedentary
lifestyles of young people, parents and educators have
a strong desire for children to be active and outdoors.
heritage
gen z slang
YOLO
FOMO
Cray cray
Defs
Foshizz
Chillax
STABO
You only live once
Fear of missing out
Crazy
Definitely
For sure
Chilled & relaxed
Subject to a better
offer
Hours per day of face-to-face social interaction
declines as use of electronic media increases.
By 2025,
more than half of
the workforce will be comprised of
GenerationsY and Z. Over this next decade
Australia will experience its biggest
intergenerational leadership transfer ever.
Generation Alpha are the Scouts of tomorrow - born since 2010, the first year they were born coincided with the
launch of the iPad. Following in the footsteps ofGeneration Z, not only willGen Alpha be the most digitally integrated,
globally connected, formally educated generation we have seen, they will also be the largest, with 2.5 millionGen
Alpha's born around the globe each week.
2000 200519951990
8
7
6
5
4
3
HOURS/DAY
Face-to-face interaction
Electronic media
1997
Source: Sigman 2009

PARRAMATTA CITY COUNCIL CASE STUDY
Longitudinal Perception Tracking
Testing public perceptions of brand and place
Parramatta City Council commissioned McCrindle to conduct a perception
tracking study among Sydneysiders, gauging their connection with and
assessment of Parramatta. An online survey was conducted among 1,259
Sydneysiders living in six distinct geographic areas followed by 6 focus groups
with a total of 55 participants working in three major CBDs across Sydney.
PENRITH CITY COUNCIL CASE STUDY
Penrith Progression Fact Sheets
Conducting economic and demographic analysis
Penrith City Council undertook a collaborative process to engage government,
community, and business leaders with the economic and social drivers that
will shape Penrith’s urban renewal. McCrindle was commissioned to research
and design a series of infographics and factsheets summarising economic,
demographic, and social trends in comparison to neighbouring population
centres Liverpool and Blacktown.
NUMBER OF DWELLINGSNOW
2014
NEXT
2024 56,000
69,000
79,000
2004
2014
2024
PEOPLE PER HOUSEHOLD
2.93 2.82 2.74
2004 2014 2024
MEDIAN AGE
% UNDER 20 POP.
PENRITH SYDNEY
29% 25%
PENRITH SYDNEY
34 36
HOMES
2 in 5 have a post school qualiﬁcation
QUALIFIED, EDUCATED
CAR OWNERSHIP
MOVINGEMPLOYMENT BY OCCUPATION
DETACHED HOMES
4+ BEDROOM HOMES
PENRITH SYDNEY
81% 59%
UNITS/TOWNHOUSES
36% 29%
PENRITH SYDNEY
19% 41%
PENRITH SYDNEY
OWNERSHIP OF 2 + VEHICLES
PENRITH SYDNEY
55% 44%
TOP 3 - DIVERSITY OF EMPLOYMENT
Clerical & admin Trades & technical Professional
1 2 3
THEN
2004
HAVE NOT MOVED IN LAST 5 YEARS
POPULATION
2004 2014 2024
172,000 190,000 212,000
63% 57%
PENRITH SYDNEY
LANGUAGE
TOP 5 GROWING LANGUAGES
PENRITH: A GROWTH CITY
THE PENRITH LIFESTYLE
0
1
2
3
4
5
02 03 04 05 06 07 08 09 10 11 12
Penrith
Sydney
NSW
Australia
GROSS REGIONAL PRODUCT (GRP)
% ANNUAL CHANGE IN GRP FROM PREVIOUS YEAR
PERSONAL INCOME
AVERAGE INCOME PER PERSON
40000
50000
60000
06 07 08 09 10 11 12 13 14
45000
55000
Penrith
Blacktown
Liverpool
Actual data
Projected data
GROWING INDUSTRIES
TOP 3 INCREASE IN JOBS
2006-2011
GROWING OCCUPATIONS
TOP 3 INCREASE OF PERSONS WORKING
2006-2011
Health Care
and Social
Assistance
Transport,
Postal and
Warehousing
Education and
Training
1,633
761
418
Machinery
Operators
and Drivers
Professionals Community and
Personal Service
Workers
1,089 1,070
686
BUSINESS FORMATION
TOP 3 NEW BUSINESS FORMATIONS
2009-2012
Financial and
Insurance
Services
Education and
Training
Accommodation
and Food
Services
100
49 42
PENRITH ECONOMIC GROWTH
PENRITH: A CITY OF OPPORTUNITY
BUILDING APPROVALS IN PENRITH CITY WERE
$477m IN THE 2012/2013 FINANCIAL YEAR -
2.34% OF THE TOTAL VALUE IN NSW
1
2
3
4
5
Filipino
Punjabi
Hindi
Arabic
Samoan
1,692 MORE WOMEN THAN MEN
HAVE A BACHELOR OR HIGHER
DEGREE QUALIFICATION IN PENRITH
B
P
L
MORTGAGE/RENT
MEDIAN MORTGAGE PAYMENT (MONTHLY)
MEDIAN RENT (WEEKLY)
$1,983
$2,167
$2,100
P
B
L
TENURE
% OF RESIDENT HOME OWNERSHIP
P
B
L
26% 42% 26%
23% 40% 26%
23% 43% 26%
own outright
own with mortgage
rent
EDUCATION
HIGHEST TERTIARY QUALIFICATION
BACHELOR OR HIGHER DEGREE
VOCATIONAL CERTIFICATE
P
B
L
22.0%
17.3%
17.1%
LEADING
SKILLS
CITY
P
B
L
10.6%
12.6%
17.2%
BUT GROWTH
REQUIRED IN
UNIVERSITY
DEGREES
PERSONAL INCOME
MEDIAN INCOME (WEEKLY)
PENRITH
POPULATION: 190,428
POP. GROWTH: 1.9%
AREA: 404.9 km2
P
BLACKTOWN
POPULATION: 325,185
POP. GROWTH: 2.2%
AREA: 246.9 km2
B
LIVERPOOL
POPULATION: 195,355
POP. GROWTH: 2.1%
AREA: 305.5 km2
L
SYDNEY
POPULATION: 4,028,524
POP. GROWTH: 2.3%
AREA: 4,063.7 km2
S
P
B
L
S $632
$623
$510
$565
LOCAL WORKFORCE
% OF WORKFORCE COMPRISED
OF LOCAL RESIDENTS
P BL
56% 38% 44%
LOCAL ECONOMY
GROSS REGIONAL PRODUCT ($, BILLION)
NUMBER OF LOCAL JOBS
$6.83
$7.47
$11.91
P
B
L
71,474
72,246
111,251
P
B
L
NO. OF RESIDENTS FOR
EVERY LOCAL JOB
:
:
:
P
B
L
2.7
2.7
2.9
PENRITH COMPARISON
PENRITH: A CITY OF OPPORTUNITY
HOUSE PRICES
MEDIAN HOUSE AND UNIT PRICES
$360
$330
P
B
L $400
$338
$390
$370
House Unit
$395,000
$281,000
P
B
L $489,000
$295,000
$460,300
$340,000
House Unit
THE PENRITH OPPORTUNITY
OVER 5000 FULL-TIME
EQUIVALENT JOBS WERE
CREATED IN PENRITH CITY
DURING THE 5 YEARS
BETWEEN THE 2006
AND 2011 CENSUS
OF WESTERN
SYDNEY LIVES
IN PENRITH10%
penrithprogression.com.au
PENRITH’S GROWTH TRAJECTORY
POSITIONS THE ECONOMY WELL
FOR THE FOLLOWING FUTURE WAVES
INDUSTRIES IDENTIFIED BY DELOITTE
Reskilling an ageing workforce
Information & communications technology
Community care & residential aged care
Private schooling
THE POPULATION OF
THOSE UNDER 15 WILL
GROW BY 42% BY 2031
THE POPULATION OF
THOSE OVER 65 WILL
GROW BY 187% BY 2031
+187%
+42%
OVER THE NEXT 20 YEARS,
PENRITH IS PROJECTED TO
GROW AT 1.9% ANNUALLY
FOR A TOTAL POPULATION
INCREASE OF 46.9% FROM
185,000
271,000
33,000
NEW RETIREES
WILL CALL
PENRITH HOME
IN THE NEXT 20
YEARS
PENRITH IS THE
11TH FASTEST
GROWING LGA
IN THE SYDNEY
REGION
11th
Sources: ABS, RP Data, Penrith City Council
IN 2011 TO
IN 2031
GROSS REGIONAL PRODUCT
Penrith’s Gross Regional Product (GRP) was $6.8
billion for the 2012 financial year.
LOCAL BUSINESS AND NEW BUSINESS
FORMATIONS
There are 12,957 local businesses operating in
Penrith City. 23.6% of these were in construction,
10.4% in transport, postal and warehousing, and
10.3% in rental, hiring, and real estate services.
Between 2009 and 2012, 483 new businesses were
registered in Penrith. During the same time, 216
businesses were lost, resulting in a net gain of 267.
Finance and insurance led all other sectors with
100 new businesses formed, followed by
education and training with 49.
TOP NEW BUSINESS FORMATIONS, 2009-
2012, PENRITH
Rank Industry
New
formations
Industry not
classified
+176
1.
Financial and
Insurance Services
+100
2.
Education and
Training
+49
3.
Accommodation and
Food Services
+42
4.
Health Care and
Social Assistance
+27
5.
Public Administration
and Safety
+27
ECONOMIC COMPARISON ACROSS THE REGION
THE LOCAL ECONOMY IN ALL NSW NGAA CITIES, 2012
Penrith Liverpool Blacktown Campbelltown Camden
GRP in 2012 ($,
billion)
$6.83 $7.47 $11.91 $4.92 $2.7
% of NSW’s Gross
State Product
1.6% 1.7% 2.7% 1.1% 0.5%
Local businesses 12,957 13,505 18,069 8,647 4,999
Local jobs 71,474 72,246 111,251 45,612 22,441
Employed residents 97,366 87,044 150,647 73,257 32,222
Job to person ratio 2.7 2.7 2.9 3.4 2.8
Business to person
ratio
14.7 14.5 18.0 17.8 12.7
Unemployment Rate
(Dec 2013)
6.39% 7.29% 7.94 7.24% 3.26%
BUSINESS AND THE LOCAL ECONOMY
NUMBER OF DWELLINGS
BIG AND DETACHED HOMES
Residents living in Penrith live in bigger homes
and more stand-alone houses than most
Sydneysiders, with 81% living in a detached
home (compared to 59% of Sydneysiders), and
36% residing in 4+ bedroom properties
(compared to 29% of Sydneysiders).
The average number of persons per bedroom is
1.1 in Penrith and 1.2 in Sydney.
STABILITY OF RESIDENCE AND
LESS MOVING
Penrith residents are more stable in the location
where they live and move less than most
Sydney residents. 84% live in the same
residence as a year ago (compared to 81% of
Sydneysiders in the same position) and 63%
have not moved house in the last 5 years
(compared to 57% of Sydneysiders who have
not moved in the same period of time).
AFFORDABLE HOUSING GREATER
LIKELIHOOD TO PURCHASE
The median mortgage repayment in Penrith is
$1,983 compared to Sydney’s median mortgage
repayment of $2,169. Rent payments are also
significantly lower with residents paying a
median price of $300 per week in rent,
compared to $365 across Sydney.
Penrith residents spend less on mortgage
payments than the average Sydneysider, with
just under a third (32.7%) of their total income
attributed to repayments, compared with 33.6%
of the average Sydneysider’s income that is
spent on mortgage repayments.
Rental payments are also more affordable in
Penrith, with residents spending just 21.5% of
their weekly income on rent (compared with
24.5% of Sydney residents).
HOUSING AND COMMUNITY

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RESEARCH ROOMS

CITY
SYDNEY
MELBOURNE
BRISBANE
PERTH
ADELAIDE
Gold Coast
Newcastle
ACT/CANBERRA
Central Coast
Sunshine Coast
Wollongong
HOBART
Geelong
Townsville
Cairns
DARWIN
Toowoomba
Ballarat
Bendigo
Albury/Wodonga
Mackay
Launceston
Rockhampton
Bunbury
Bundaberg
Coffs Harbour
Wagga Wagga
Hervey Bay
Mildura
Shepparton
‘000
4,488
4,375
2,207
1,995
1,283
623
433
429
324
301
291
208
186
182
149
124
115
100
93
88
87
86
82
76
71
69
55
52
50
49
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
11
12
15
16
WA
2.59m
(10.9%)
NT
0.25m
(1.0%)
SA
1.71m
(7.2%)
QLD
4.77m
(20.1%)
NSW
7.55m
(31.9%)
ACT
0.43m
(1.8%)
TAS
0.52m
(2.2%)
WA
3.1%
QLD
1.8%
ACT
1.6%
VIC
1.9%
NT
1.8%
NSW
1.5%
SA
0.9%
TAS: 0.2%
Today: 5.8%
Today: 0.72 million
Today: 23.7 million
World Today: 1.1%
9.1 million (2.6 people/household)
Births: 310,600 Deaths: 146,200
Departures: 270,600Arrivals: 511,600
Natural increase: 164,400
Net overseas migration: 241,000
A U S T R A L I A’ S P O P U L AT I O N M A P
© McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com
AUSTRALIA STREETIfAustraliawasastreetof100households...
3.6Births
peryear
11.6km
200m
10.7km
NATIONALPOPULATIONASSTREETLENGTH
51
2
1
... Fastestgrowingstreetat140m/yr.
IndiaSt.willbethelongestin2030
POPULATION:263PEOPLE
Oliver
William
Jack
Noah
Jackson
Charlotte
Olivia
Ava
Emily
Mia
1
2
3
4
5
CURRENTTOP5BABYNAMES
Rank
CHINAST.
INDIAST.
AUSTRALIAST.
1.4Marriages/yr 1.7Deaths/yr193Vehicles
avg.14,000km/yr
COMMUTERS
1in10catchpublictransport
2in3travelbycar
1in10buscommutersalsoneedacar
Degreeor
PostGrad.
Dip.orCert.
Year10
Year11/12
22%
27%
27%
24%
Lessthan1in2knowtheterm:
JoeBlake(snake)
CaptainCook(look)
Frogandtoad(road)
HaroldHolt(bolt)
Morethan1in2haveused:
G'day
Arvo
Noworries
Youbeauty!
Broughttoyouby:
Detached
house
Unitor
apartment
Terraceor
townhouse
76%|56%
10%|13%
14%|31%
HOUSINGTYPE
Current | Newapprovals
1975 1995 TODAY
6x5x 10x
AVG.HOUSEPRICE(SYDNEY)
avg.full-timeannualincome
54% 34% 12%
BothAus.
born
NoneAus.
born
OneAus.
born
PARENTPLACEOFBIRTH
$438k $767k $2.2m
$54,964 income(extax)$41,184 $94,328
$32k $192k
$30,212$17,992
HOUSEHOLDWEALTHBYQUINTILE
33% 30% 23% 11% 3%
Couple&kids Coupleonly Loneperson Singleparent Groupliving
HOUSEHOLDTYPES
252
36% 33% 31%
Mortgage Fullyown Renting
18yrsavg.lengthtenure 8yrs 1.8yrs
HOMEOWNERSHIP
2745
9% 37% 37% 17%
VEHICLEOWNERSHIP
None 1 2 3
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
WORKFORCE of 2025
BB 13% X 29% Y 31% Z 27%
Meme of the year
Word of the year
Planking
Gangnam
Style
Harlem
Shake
App Cloud Hashtag Selfie
Photo-
bombing
Icebucket
Challenge
Slacktivism
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER
20th
CENTURY
TODAY
REDEFINED LIFESTAGES
Uni degrees
health
% likely to be obese/
overweight when all
Gen Z have reached
adulthood (2027)*
MOBILITY
IN A LIFETIME*
JOBS Careers Homes
17 5 15
EFFECTIVE ENGAGEMENT
Visual
Try & see
Facilitator
Flexibility
Collaborating
Learner centric
Open book world
Verbal
Sit & listen
Teacher
Job security
Commanding
Curriculum centred
Closed book exams
Books & paper Glass & devices
1in4X 1in3Y 1in2*
Z
slanguage
Cray cray
Defs
FOMO
YOLO
2,000,000,000
2 BILLION GEN Zs
1 2 3
GLOBAL
COUNTRIES WITH LARGEST NUMBER
l
Command & Control Collaboration
& Contribution
leadership styles
screenagers
αα
1
2
3
4
5
Charlotte
Olivia
Ava
Emily
Mia
Oliver
William
Jack
Noah
Jackson
TOP NAMES
OECD
Gen Alphas born
globally each week2,500,000
Total Fertility
Rate: 1.7
Age at first
marriage: 29.7
Age at first
birth: 27.7
GEN Y
PARENTS
Life expectancy:^
M 77.3 F 82.8
α
GEN
ALPHA
EST. 2010
G
LOBAL GEN • multi-modal
s
U
PAGERS • Generation glas
s
α
DIGITALI
NTEGRATORS • THE ZEDS • DOT
COMKIDS
GENERATI
ON CONNECTED • iGEN • SCR
EENAGERS
z
GEN
ZED
EST. 1995
Google.com domain
registered
Portable MP3 players
USB flash drives
Nokia 3310
Wikipedia
Facebook opens
to the public
Twitter
Dropbox
iPhone
Whatsapp
iPad
Instagram
Facebook: 1 billion
active users
Google glass
1,000,000,000
Siri
3D printers
GoPro
2000 200519951990
8
7
6
5
4
3
HOURS/DAY
Face-to-face interaction
Electronic media
1997
Source: Sigman 2009
www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^Life expectancy of Gen Alpha at birth
Source: ABS, McCrindle | © McCrindle 2015
AUSTRALIA
STREET
POPULATION MAP &
GENERATIONAL PROFILE
GEN Z &
GEN ALPHA
A5 INFOGRAPHICS
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