In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense. www.researchvisualisation.com

1. RESEARCHVISUALISATION.COM
INFOGRAPHIC DESIGN
ANIMATED DATA
VIDEO REPORTS
INTERACTIVE PLATFORMS
PRESENTATION RESOURCES
PRINT VISUALS
research you can see
research you can see

2. researchvisualisation.com
info@mccrindle.com.au
+61 2 8824 3422
DETAILS
Good infographics get posted,
shared and liked. Great info-
graphics get used in the gener-
al media and go viral on social
media.
Our infographics have been
used in TV segments, in nation-
al newspapers, and have been
promoted to the front page of
some of the world’s biggest
sites such as Visual.ly and Slide-
share. Your research, with our
visualisation, will be read and
spread...a lot!
INFOGRAPHIC DESIGN

3. researchvisualisation.com
info@mccrindle.com.au
+61 2 8824 3422
DETAILS
If you want to tell people more-
tell them less, and you’ll tell
them more.
Our print visuals take reports
and transform them into sum-
mary cards, cutouts, banners or
booklets. These branded visual
forms not only get read, they
get kept- and that’s gold.
PRINT VISUALS
DETACHED
HOUSE
UNIT OR
APARTMENT
76%
14%
10%
PAYING
MORTGAGE
36%
FULLY
OWN
33%
CHRISTIAN NO RELIGION
NOT STATED
61.1% 31.6%
BUDDHISM ISLAM
2.5% 2.2%
OTHER
2.6%
?
RENTING
31%
50 YRS 52 YRS
ADULT YEARS
LIVED (SINCE AGE 18)32 YEARS
TO GO32 ADULT YEARS
LIVED(SINCEAGE18)34 YEARS
TO GO34
5x
1973
ANNUAL
INCOME
6x
1993
ANNUALINCOME 10x
TODAY
ANNUAL
INCOME
MID LIFE
HOUSING TYPE
EDUCATION RATE
AVERAGE HOUSE PRICE
TERRACE OR
TOWNHOUSE
% HOUSEHOLDS BY DWELLING TYPE
% OF ALL HOUSEHOLDS
AV. HOUSE PRICE (SYD) : AV. ANNUAL INCOME
HOME OWNERSHIP
% HOUSEHOLDS BY TENURE
PAYING
MORTGAGE
8Y
FULLY
OWN
18Y
RENTING
1.8Y
HOUSING MOBILITY
AV. YEARS PER DWELLING BY TENURE
RELIGION
LIFE STAGE
MARITAL STATUS
30%
NEVER MARRIED
52%
MARRIED
12%
DIVORCED
6%
WIDOWED
GROUP
LIVING
3%
LIVING
ALONE
23%
SINGLE
PARENT
11%
NUCLEAR
FAMILY
33%
COUPLE,
NO KIDS
30%
NONE
9% 37%
1
17%
3+
37%
2
VEHICLE OWNERSHIP
HOUSEHOLD INCOME
HOUSEHOLD WEALTH
Y11/12
Degree
or
GradPost
Year
10 Cert.
Dip. or
45DOGS
27CATS252FISH
$27,248$16,328 $37,492 $50,700 $88,608
$721k
$427k$196k$32k
$2.2m
195
VEHICLES
260PEOPLE
AUSTRALIA ST. IS HOME TO
100HOUSEHOLDS
HOUSEHOLDER PLACE OF BIRTH
BOTH AUST.
BORN
54%
ONE
AUST.
BORN
HOUSEHOLD TYPES
24%
27%22% 27%
info@mccrindle.com.au
Freecall 1800 TRENDS
(1800 873 637)
know the times
mccrindle.com.au
UNDER
18
WORKING AGE: 18 - 64
AGE: 65+
=12
MARRIAGES1.4AUSTRALIA ST. EACH YEAR HASAUSTRALIA IS HOME TO 8.9M HOUSEHOLDS & 23M PEOPLEAUSTRALIA ST. EACH YEAR HAS AUSTRALIA ST. IS HOME TO: 100 HOUSEHOLDS & 260 PEOPLE
1.7 DEATHS...
% OF POPULATION (15-64) BY QUALIFICATION
POPULATION BY AGE (260 PEOPLE)
...AND 3.5 BIRTHS
WILLIAM
LILY
* CURRENT NO. 1 BABY NAMES
*
*
% HOUSEHOLDS BY NO. OF VEHICLES
% POPULATION BY RELIGION
AV. ANNUAL AFTER TAX HH INCOME BY QUINTILE (TO SCALE)
AV. ADULT MID LIFE
Source: ABS, McCrindle Research © McCrindle Research 2013
AVERAGE HOUSEHOLD NET WORTH BY QUINTILE
% HOUSEHOLDS BY PARENT / ADULT BIRTHPLACE
% ADULT POPULATION (18+), CURRENT STATUS
4 NEW RESIDENTS
PER YEAR
NONE AUST.
BORN
34% 12%
SA
1.67m
(7.3%) NSW
7.37m
(32.2%)
NT
0.23m
(1.0%)
WA
2.38m
(10.4%)
QLD
4.64m
(20.3%)
TAS
0.52m
(2.3%)
VIC
5.69m
(24.9%)
DARWIN:
131,000
MELBOURNE: 4.2m
ADELAIDE:
1.2m
BRISBANE: 2.1m
HOBART:
217,000
PERTH: 1.8m
ACT/CANBERRA:
369,000 (1.6%)
SYDNEY: 4.7m9
7
12
20
15
6
10
13
14
18
17
19
4
5
2
1
8
3
16
11
21
22
23
30
29
28
27
26
25
24
AUSTRALIA’S POPULATION MAP
1.96
WA
TOTALFERTILITYRATEBYSTATE
2.12
QLD
1.80
VIC
1.74
ACT
1.83
NSW
2.09
NT
1.87
SA
2.18
TAS
TFR
2.2%
WA
POPULATIONGROWTHRATEBYSTATE
2.0%
QLD
1.8%
VIC
1.8%
ACT
1.5%
NSW
1.2%
SA
1.5%
NT
0.9%
TAS
PGR
1. SYDNEY 4.7m
2. MELBOURNE 4.2m
3. BRISBANE 2.1m
4. PERTH 1.8m
5. ADELAIDE 1.2m
6. Gold Coast 605,000
7. Newcastle 552,000
8. ACT/CANBERRA 369,000
9. Wollongong 296,000
10. Sunshine Coast 257,000
11. HOBART 217,000
12. Geelong 181,000
13. Townsville 176,000
14. Cairns 155,000
15. Toowoomba 134,000
16. DARWIN 131,000
17. Launceston 107,000
18. Albury/Wodonga 107,000
19. Ballarat 98,000
20. Bendigo 93,000
21. Mandurah 88,000
22. Mackay 88,000
23. Burnie-Devonport 83,000
24. Latrobe Valley 82,000
25. Rockhampton 79,000
26. Bundaberg 70,000
27. Bunbury 70,000
28. Hervey Bay 63,000
29. Wagga Wagga 59,000
30. Coffs Harbour 54,000
CAPITAL CITY, population
Other city, population
1. City ranking by population
MAP KEY
NATIONAL GROWTH RATE
1912: 3.6% Today: 2.0% World Today: 1.0%
TOTAL HOUSEHOLDS
8.7 million (2.6 people per household)
NATIONAL MEDIAN AGE
1982: 29.9 Today: 38.1
TOTAL NATIONAL POPULATION
1912: 4.7 million Today: 23 million
ANNUAL POPULATION CHANGE
Births: 297,900 Deaths: 143,500
Natural increase: 154,400
Arrivals: 463,044 Departures: 247,468
Net overseas migration: 215,576
FULL TIME
1982: 5.2 million
Today: 8.1 million
PART TIME
1982: 1.1 million
Today: 3.4 million
TOTAL EMPLOYED
1982: 6.3 million
Today: 11.5 million
UNEMPLOYMENT
1982: 9.0%
Today: 4.9%
UNEMPLOYED
1982: 0.62 million
Today: 0.58 million
www.mccrindle.com.au | freecall 1800 TRENDS (1800 873 637)
© Copyright 2012 McCrindle Research Pty. Ltd. Source: McCrindle Research, ABS.
1930
’35 ’45 ’55 ’65 ’75 ’85 ’95 ’05
1940 1950 1960 1970 1980 1990 2000 2010
50 000
100 000
150 000
200 000
250 000
300 000
350 000
POPULATION BY
YEAR OF BIRTH
Builders
Boomers
GenerationX
GenerationY
GenerationZ
GenerationAlpha
Born before 1946
2.99 million
% of pop: 13%
% of the workforce
Today: 2% // 2020: 0%
Born 1946-1964
5.59 million
% of pop: 23%
% of the workforce
Today: 36% // 2020: 17%
Born 1965-1979
4.81 million
% of pop: 21%
% of the workforce
Today: 44% // 2020: 36%
Born 1980-1994
4.83 million
% of pop: 21%
% of the workforce
Today: 18% // 2020: 35%
Born 1995-2009
4.60 million
% of pop: 20%
% of the workforce
Today: 0% // 2020: 12%
AUSTRALIA’S GENERATIONAL PROFILE
FERTILITY RATES (BABIES PER WOMAN)
Australia 1971: 3.0 Today: 1.9
Current OECD Avg: 1.7 Current world Avg: 2.5
LIFE EXPECTANCY AT BIRTH
1982: Male - 72.1 Female - 78.8
Today: Male - 79.4 Female - 83.9
MEDIAN AGE OF PARENTS (NEW BIRTHS)
1982: Fathers - 30.0 Mothers - 26.9
Today: Fathers - 33.1 Mothers - 30.7
MEDIAN AGE FIRST MARRIAGE
1984: Male - 24.8 Female - 22.3
Today: Male - 30.1 Female - 27.7
Australian
Population: 6.5 million 16 million 19 million7 million 13 million10 million 23mil
World
Population: 6 billion 7 billion5 billion4 billion3 billion2 billion
- Liberal / National - LaborKey:
Scul Lyons Menz Curtin Chifley Menzies Holt Gorton McM Whit Fraser Hawke Keating Howard Rudd Gillard
Australian
Prime Ministers:
- Republican - DemocratKey:
United States
Presidents: Hoover Roosevelt Truman Eisenhower JFK Johnson Nixon Ford Carter Reagan GH Bush Clinton GW Bush Obama
The “echo boom” -
reflected the fertility
years of the Boomers
Lowest birth rate ever
recorded in 2001 (1.7)
1971 birth numbers
reach 276,361 -
not beaten until 2007
Highest
birth rate ever
recorded - 1961
(3.5 per woman)
Post WWII
baby boom
War
babies
record
birth
numbers
McCrindle Research Pty. Ltd.
ABN: 99 105 510 772
www.mccrindle.com.au
Suite A39, Level 4
24-32 Lexington Drive
Bella Vista NSW 2153
Phone: +61 2 8824 3422
Fax: +61 2 8824 3566
info@mccrindle.com.au
TECHNOLOGY TIMELINE
2010: Google puts Pacman
game on its logo to celeb-
rate Pacman’s 30th
anniversary. 126 million
people play it in 1 day
1982:
Commodore
64 launched -
sells 1 million
units in 4 years
2010:
iPad launched -
sells 1 million
units in 4 weeks
1980: Pacman
launched & as a
computer game
sells 7 million
copies
1991:
WWW is launched.
Takes 4 years to
get 50 million
people online
1998:
143 million
internet
users
2006: Facebook
opens to the public.
Takes 12 months
to get 50 million
users
2012:
800 million
active
Facebook
accounts
1956: First Australian
television broadcast.
TV takes 13 years to
reach a global audi-
ence of 50 million
1923: First radio broadcast
in Australia. Radio takes
38 years to reach a global
audience of 50 million

4. researchvisualisation.com
info@mccrindle.com.au
+61 2 8824 3422
For the emerging generation
who’d rather watch a video
explaining something than read
an article about something, and
for a busy, easily distracted
business audience, you need
your data to tell a story, to
move, to engage. That’s what
animated data is all about.
DETAILS
KNOW THE TIMES
CLICK HERE TO VIEW
AUSTRALIA ST.
CLICK HERE TO VIEW
ANIMATED DATA

5. researchvisualisation.com
info@mccrindle.com.au
+61 2 8824 3422
DETAILS
When people hear- they forget,
when they see- they are
impacted, but when they inter-
act- they are transformed.
From apps to interactive splash
pages, engagement with your
data means being influenced by
your data. Imagine that: data
that changes lives.
INTERACTIVE PLATFORMS
HOME PROGRAM CONTACT
Australian
Communities
FORUM

6. researchvisualisation.com
info@mccrindle.com.au
+61 2 8824 3422
DETAILS
What moves a presentation
from good to great are the
visuals.
From powerpoint design to
visuals you can show or videos
you can play, we help your
infomation tell a story. People
often ask us “who does your
presentation visuals?” well, we
do- and we can do yours too.
PRESENTATION RESOURCES

7. researchvisualisation.com
info@mccrindle.com.au
+61 2 8824 3422
Our award-winning research
visualisation is communicated
in the forms that get most con-
sumed. And today that is visual,
and video.
YouTube is not just a big web-
site, but the second biggest
search engine in the world.
Video reports hold an audi-
ence, get shared, and
rewatched. Ever seen a written
report do this?
DETAILS
VIDEO REPORTS

8. RESEARCHVISUALISATION.COM
research you can see
research you can see