Social Media 101 Digital Variant

Social Media 101 for Marketers Presented by: Mark Stutzman, CEO Mark Peabody, VP Bus Dev

Digital Variant - Who Are We? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 2

What is Social Marketing - The Definition ,[object Object],*Source: Wikipedia © DIGITAL VARIANT 2009 | 3

Social Media - In Short! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 4

The Social Media Landscape Source: Brain Solis under Creative Commons License © DIGITAL VARIANT 2009 | 5

Facebook Growth – 7/08 to 7/09 ,[object Object],[object Object],[object Object],Source: Compete, Inc. www.compete.com © DIGITAL VARIANT 2009 | 6

Twitter One Year Unique User Growth ,[object Object],[object Object],Source: Compete, Inc. www.compete.com © DIGITAL VARIANT 2009 | 7

Did You Know? Source: Scoialnomics, Eric Qualman, www.socialnomics.net If YouTube were a country, it would be the 3 rd most populated place in the world and 50% of it’s users visit once a week! Facebook has grown from 20,000,000 to 250,000,000 active users in under 18 months! Facebook is the biggest photo sharing site on the web, each month over a BILLION photos are uploaded! Twitter has grown over 1,000% in the last 12 months, with 23 Million visitors in June of 2009! As of July 2009, 1.5 Billion iPhone Apps have been downloaded! © DIGITAL VARIANT 2009 | 8

What is Social Media Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 9

Types of Social Media Marketing That Work Custom Applications Brand Pages Widgets Distributed Media - Video © DIGITAL VARIANT 2009 | 10

Custom Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 11

Sample Facebook Application: Redken 10,000 Blondes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective: Result: © DIGITAL VARIANT 2009 | 12

Sample Facebook Application: Redken 10,000 Blondes © DIGITAL VARIANT 2009 | 13

Sample Facebook Application: Master Lock Secret Vault ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective: Result: © DIGITAL VARIANT 2009 | 14

Sample Facebook Application: Master Lock Secret Vault © DIGITAL VARIANT 2009 | 15

Brand Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 16

Sample Brand Page: Effective © DIGITAL VARIANT 2009 | 17

Sample Brand Page: Failure © DIGITAL VARIANT 2009 | 18

Distributed Content : Video Example ,[object Object],[object Object],[object Object],[object Object],Source: YouTube, www.youtube.com © DIGITAL VARIANT 2009 | 20

Why Should You Care About Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 23

What Can Social Media Marketing Accomplish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 24

How to Begin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 25

Digital Variant Social Media Marketing Services ,[object Object],[object Object],[object Object],[object Object],[object Object],© DIGITAL VARIANT 2009 | 26

Social Media 101 Digital Variant

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