The document discusses customer and product development using an agile approach. It emphasizes starting with the customer to identify problems, then developing minimum viable products to validate solutions fit the problems. Each step involves validation, whether validating the customer has a problem, the solution fits the problem, or there is a market for the product. Tools like lean canvases and validation boards help share understanding and co-create. The process is iterative, refining the product based on frequent customer feedback to maximize learning.
16. Would you buy this idea?
Me
Mother of 2
Imagine a scenario…
Could you walk me trough what happens?
!
Ok, what are the problems you face?
What I am trying to find out?
17. What I found out..
•
15 min is not a problem, the following days are..
•
I’d see that paying to solve this problem would be
my employers responsibility
•
There is a free service … but they do not have any
SLAs
•
Trust is the biggest emotional issue
21. What I found out..
•
300+ hrs / family lost (in age of 27-45)
•
Customer acknowledges the problem .. and
would pay if somebody would fix the problem
27. Do you want to buy this?
Me
Customer
You mentioned that you have these problems…
!
Now we thought this very hard and came up a possible solutions, would you like to see it?
!
What do you like, what do you do not like? (and why?)
!
How would you like to have it?
!
What are the things you could live out?
!
When/would you be willing to test this out?
!
How much would you be ready to invest into this?
What I am trying to find out?
37. Customer-Problem fit
Who is my customer?
What is her problem?
Problem-Solution fit
Does my solution fix the problem?
Product-Market fit
Is there a market for my product?
Scale
How can I grow the company?
39. Idea
Find customer
candidates
Build indepth customer
understanding
Capture
problems
Validate
CustomerProblem fit
Problemsolution fit
Productmarket fit
Scaling
Choose
problem
Develop
business model
Develop
everything
Design
solution concept
Create new
customers
Build company
Validate
Refine
product
Design &
build MVP
Sell
Validate
Model of business and product
development by Marko and Ari
47. Model
Customers
CP fit
Reality
PS fit
PM fit
Hypos
Assumptions
Our understanding
Riskiest !
assumption
Success criteria
Experiment Out of the building
Results
Validated Learnings
48.
49. Summary
•
Idea -> Find the customer with the problem
•
Problem -> Figure out the solution, check with
customers, use MVP to maximise learning, ask
cash in “day 1”
•
Use simple tools to share and co-create
•
Iterate & validate