Mobile Trends 2012 and the implication for Thai PBS.

1. Mobile Trend
Isriya Paireepairit
9 November 2012
Text is available under the Creative Commons Attribution License
Images are under copyright by intellectual property owners

2. Introduction

3. About Myself
●
Education
– Computer Engineering, KU
– Master of Information Management, Sheffield
University, UK
●
Works
– Blognone
– Siam Intelligence Unit (SIU)
●
Contact
– @markpeak
– markpeak@gmail.com

6. The Future is Mobile

7. PC in Decline

8. PC in Decline
http://www.idc.com/getdoc.jsp?containerId=prUS23730212

9. Smartphone is Rising
http://www.asymco.com/2012/11/05/the-late-smartphone-adopter-paradox/

10. Low-end Smartphone
GoLive S1

11. Bring Your Own Device
http://www.cisco.com/web/solutions/trends/byod_smart_solution/implement.htm

12. Hardware

13. Form Factor: Three-Size Screens

14. Form Factor: Hybrid

15. Phone Development: Screen
HTC J Butterfly
● 5-inch screen
● 1920x1080 (1080p)
● 440 PPI
● On sales in Japan

16. Tablet Development: Screen
●
Samsung Nexus 10
●
2560x1600
●
330 ppi

17. http://www.anandtech.com/show/6426/ipad-4-gpu-performance-analyzed-powervr-sgx-554mp4-under-the-hood
Phone Development: Processor

18. Phone Development: Processor

19. Phone Development: Input

20. Network

21. Network

22. 2G vs 3G vs 4G Speed
Dial-up 56k
60-80k GPRS (2.5G)
280k EDGE (2.75G)
ADSL 4M (4000k)
7.2M HSDPA (3G)
42M HSPA+ (3.5G)
Wi-Fi 54M
100M 4G/WiMAX
LAN 1000M

23. Network

24. LTE Speed

25. LTE Devices

26. Software

28. Worldwide Smartphone Share
http://www.idc.com/getdoc.jsp?containerId=prUS23771812

29. Worldwide Smartphone Share
http://www.idc.com/getdoc.jsp?containerId=prUS23771812

30. Worldwide Tablet Share
https://www.idc.com/getdoc.jsp?containerId=prUS23772412

31. World Smartphone Markets
http://www.idc.com/getdoc.jsp?containerId=prUS23668012

32. 2016 Prediction
http://www.idc.com/getdoc.jsp?containerId=prUS23523812

33. Apps & Services

34. Mobile Payment

35. Mobile Payment
Starbucks Apple iOS

36. http://www.xcubelabs.com/nfc_infographics.php
NFC Usage

37. Sony SmartTags

38. Location-Based Service

39. Location-based Service
http://www.flickr.com/photos/etoxin2/4995079975/

40. Nokia City Lens

41. Cross Devices

42. Mobile as TV Companion
http://www.intonow.com

43. Xbox SmartGlass
http://www.xbox.com/en-US/smartglass

44. Nintendo Wii U

45. Smart TV

46. Apple TV

47. Google TV

48. Mobile TV
Frank N. Magid Associates, Inc.

49. Internet TV – 2012 Olympic Case
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html

50. Internet TV – 2012 Olympic Case
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html

51. Internet TV – 2012 Olympic Case
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html

52. Internet TV – 2012 Olympic Case
Tablet + Mobile = 41%
USA NBC Number is 45%
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/olympic_statistics_traffic_week.html

53. Mobile Strategy

54. BBC 4 Screens Strategy
http://www.slideshare.net/BBC/ralph-rivera-bbc-online-one-service-ten-products-four-screens
http://www.bbc.co.uk/blogs/bbcinternet/2012/11/connected_studio_sport.html

55. BBC Mobile Sites
http://www.bbc.co.uk/blogs/bbcinternet/2012/03/bbc_news_mobile_site_refresh.html

56. BBC Mobile Site - Constrain
●
The new-look site is designed to work on a range of mobile
devices and screen sizes, whether your phone is a
touchscreen one or whether you use a keypad or trackball.
●
The live page format offers short form updates related to
big stories as they unfold
●
We’ll be offering a simple way to add Weather and Local
News to your front page
●
we will provide an easy way for you to share stories with
your friends and social networks.
http://www.bbc.co.uk/blogs/bbcinternet/2012/03/bbc_news_mobile_site_refresh.html

57. BBC Mobile Site - Challenges
●
Which device and software?
●
Screen size?
●
Portrait or landscape?
●
App or "browser"?
●
3G or wifi?
●
In the UK or elsewhere?
http://www.bbc.co.uk/blogs/bbcinternet/2012/03/news_mobile_responsive_design.html

58. Web Browser (Combined)
http://arstechnica.com/information-technology/2012/11/firefox-dips-below-20-percent-chrome-falls-internet-explorer-gains/

59. Mobile Browser
http://arstechnica.com/information-technology/2012/11/firefox-dips-below-20-percent-chrome-falls-internet-explorer-gains/

60. http://arstechnica.com/information-technology/2012/11/firefox-dips-below-20-percent-chrome-falls-internet-explorer-gains/
Mobile Browser Trend

61. Blognone Customers
Oct 2012 Data

62. Apps: Type
Appcelerator, Inc. and IDC. Q1-2012 Report