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Social media is a
playground…


            …play a little.




These slides accompanied a talk to
the leadership team of MSD UK on
9 March 2011
25 hours and 17 minutes.
I am on a drug. It‟s called Charlie Sheen.
“Social media is a subset of
 huge, which is still huge.”

 Spare us yet more hype!
Keep it simple.
What do you want to achieve?
We are talking to real people.
Plan not for the people you
reach, but for the people that
         they reach.
Think about your voice in
    popular culture.
I am on a drug. It's called Charlie Sheen. It's not
available because if you try it, you will die. Your
  face will melt off and your children will weep
            over your exploded body.
Our business is preserving
and improving human life.
in-bed.info
In the 61 pages of the ABPI
Code of Conduct there is not
one mention of „social media‟.
Do-tank not think-tank.
“If content is king, then
   listening is queen.”
Thank you for listening.

    ralphsmcintosh.com

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Social media is a playground... play a little