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Social media is a playground... play a little
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Mark Ralphs
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A talk to the leadership team of MSD UK from 9 March 2011
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Social media is a playground... play a little
1.
Social media is
a playground… …play a little. These slides accompanied a talk to the leadership team of MSD UK on 9 March 2011
2.
25 hours and
17 minutes.
3.
I am on
a drug. It‟s called Charlie Sheen.
4.
5.
6.
7.
8.
“Social media is
a subset of huge, which is still huge.” Spare us yet more hype!
9.
10.
11.
Keep it simple.
12.
13.
What do you
want to achieve?
14.
We are talking
to real people.
15.
Plan not for
the people you reach, but for the people that they reach.
16.
Think about your
voice in popular culture.
17.
I am on
a drug. It's called Charlie Sheen. It's not available because if you try it, you will die. Your face will melt off and your children will weep over your exploded body.
18.
Our business is
preserving and improving human life.
19.
20.
21.
22.
23.
24.
25.
26.
in-bed.info
27.
28.
In the 61
pages of the ABPI Code of Conduct there is not one mention of „social media‟.
29.
30.
Do-tank not think-tank.
31.
32.
33.
“If content is
king, then listening is queen.”
34.
Thank you for
listening. ralphsmcintosh.com
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