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International Business Operations Mark Tayar Department of Marketing & Management Faculty of Business and Economics
Managing implementation:the dynamics of change and fear http://bit.ly/IBchange 
There are still plenty of opportunities to rebound: 70-80% of your mark is still under your control
General Tips for the Case Study ,[object Object]
Tell an interesting story
Make sure you evaluate and analyse:
Describe and explain the facts quickly (overview)
Discuss two or more sides of the story
Explain advantages and disadvantages
Talk about the level of importance of planning or management strategies and challenges
Appropriate tables and diagrams you create yourself are great or if you copy and paste one can you annotate it or add to it to make it more relevant?,[object Object]
Specific Tips for the Case Study Brief background and history of the organisation’s international business (planning overview) ,[object Object]
Mention only relevant issues
Focus primarily on the international aspects

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