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Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark Traphagen

Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.

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Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark Traphagen

  1. 1. Mark Traphagen | Stone Temple | SMX West 2017 GOOGLE & TWITTER Singing a Duet for Your Marketing @MarkTraphagen#SMX #14A
  2. 2. • 70+ person digital marketing agency • Inc. 5000 2016 company • Clients from startups to Fortune 100 • www.stonetemple.com @MarkTraphagen#SMX #14A
  3. 3. @MarkTraphagen#SMX #14A
  4. 4. @MarkTraphagen February 2015 #SMX #14A
  5. 5. @MarkTraphagen#SMX #14A July 2014 January 2015
  6. 6. @MarkTraphagen#SMX #14A May 2015
  7. 7. @MarkTraphagen#SMX #14A
  8. 8. @MarkTraphagen#SMX #14A
  9. 9. @MarkTraphagen#SMX #14A July 2015
  10. 10. @MarkTraphagen#SMX #14A November 2016
  11. 11. @MarkTraphagen#SMX #14A
  12. 12. @MarkTraphagen#SMX #14A
  13. 13. @marktraphagen But why are they indexing fewer tweets now?
  14. 14. @MarkTraphagen#SMX #13A
  15. 15. @MarkTraphagen#SMX #13A Tweets indexed within 7 days
  16. 16. @marktraphagen What factors are the Holy Grail of tweet indexation, Your Highness?
  17. 17. @MarkTraphagen#SMX #13A
  18. 18. @MarkTraphagen#SMX #13A
  19. 19. @MarkTraphagen#SMX #13A Number of followers
  20. 20. @MarkTraphagen#SMX #13A Followerwonk Social Authority
  21. 21. @MarkTraphagen#SMX #13A
  22. 22. @MarkTraphagen#SMX #13A
  23. 23. @MarkTraphagen#SMX #13A Once the tweets are loaded into the SERPs, we wait until dark and then sneak out...
  24. 24. @MarkTraphagen#SMX #13A moz.com/blog/state-of-searcher-behavior-revealed
  25. 25. @MarkTraphagen#SMX #13A
  26. 26. @MarkTraphagen#SMX #13A
  27. 27. @MarkTraphagen#SMX #13A
  28. 28. @MarkTraphagen#SMX #13A
  29. 29. @MarkTraphagen#SMX #13A
  30. 30. @MarkTraphagen#SMX #13A
  31. 31. @MarkTraphagen#SMX #13A

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