Many people think social media has some effect on SEO, but few know how or to what extent. Here is verified data on what works and how it works.

1. Social SEO? SRSLY?
YES! And Here’s Why
Mark Traphagen | Stone Temple Consulting
@marktraphagen

2. Are we not men?

4. But it’s not about Google+

5. Not about any particular channel

6. Your prospects are on the other side

7. Where’s
the
Crack?

8. One crack: Social SEO

9. What is Social SEO?

10. Social SEO Mythology

11. Ranking Correlation

12. Ranking Correlation

13. stonet.co/fbseo2013

14. stonet.co/fbseo2013

15. stonet.co/GoogleTweetIndexing

16. stonet.co/GoogleTweetIndexing

17. stonet.co/GoogleTweetIndexing

18. What about Google+?

19. stonet.co/gplusranking

20. stonet.co/CuttsSocialAuthority

21. The One Exception

22. stonet.co/GooglePlusSearchPower

23. stonet.co/GooglePlusSearchPower

24. What about the correlations?

28. No, just common to hot days

29. More likely cause

30. More likely cause

31. More likely cause

32. More likely cause

33. The Social SEO Cycle

34. 1 Content

35. 1. Content
2. Visibility

36. 1. Content
2. Visibility
3. Audience

37. 1 Content
2 Visibility
3 Audience
4 Fans

38. 1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement

39. 1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority

40. 1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery

47. Organic SEO After Our Content “Hit”

49. 1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery

50. Organic SEO After Our Content “Hit”

51. Let’s Connect!
• www.stonetemple.com
• +MarkTraphagen
• @MarkTraphagen
THANKS!