14. blog articles - social media posts - referrals
optin forms - emails - high value content
nurturing - newsletters - feedback forms
proposals - pricing tables - invoices
fowardables - gifts
20. Alongside data,
you need human feedback
in order to validate your hypotheses.
Lean Content =
Continuously improving content
validated by human feedback
21. Tested the content in workshops.
Wrote the first version as an ebook.
Validated the table of contents on his blog.
Wrote & re-wrote the book.