Dove va il Search Marketing?

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Intervento di Marco Loguercio allo IAB Seminar sul tema "dove va il search marketing?": scenari a breve, medio e lungo periodo.

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Dove va il Search Marketing? Marco Loguercio Founder & CEO, SEMS www.sems.it Milano, 4/4/2011

” We will see a lot more change in upcoming 2 years compared to the past 8 years” [Tim Mayer]

If the past is s e a r c h , The future is prediction and suggestion.

“ I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. ” [Eric Schmidt]

“ We know where you are, we know what you like, so we can suggest you what you should do next” [Eric Schmidt]

Chi sei Dove sei In che momento della giornata ti trovi Cosa ti piace Cosa hai fatto di recente Cosa hai fatto qui in passato Chi sono i tuoi amici [Contextual discovery]

“ With the user’s permission” [Marissa Mayer]

Google +1 a.k.a. Google Me a.k.a. Emerald Sea [Vic Gundotra]

Google __________ a.k.a. Google +1 (button) a.k.a. Google Circles a.k.a. Google +1 a.k.a. Google Me a.k.a. Emerald Sea [Vic Gundotra]

Everything we do with search we should do with ads [Susan Wojcicki]

Video Search Social Local Mobile Tracking

Engaging The Ever-Connected Consumer Across Touchpoints March 2011 “Welcome To The Era Of Agile Commerce”

SEMS S.r.l. Viale del Ghisallo n. 20, 20151 Milano (Italy) Tel. +39 02 899681 || info@sems.it || www.sems.it A FullSIX company Grazie Marco Loguercio Email: [email_address] Site: www.marcologuercio.com Twitter: twitter.com/marcologuercio

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Dove va il Search Marketing?

1. Dove va il Search Marketing? Marco Loguercio Founder & CEO, SEMS www.sems.it Milano, 4/4/2011

3. ” We will see a lot more change in upcoming 2 years compared to the past 8 years” [Tim Mayer]

4. If the past is s e a r c h , The future is prediction and suggestion.

5. “ I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. ” [Eric Schmidt]

6. “ We know where you are, we know what you like, so we can suggest you what you should do next” [Eric Schmidt]

7. “ With your permission ” [Eric Schmidt]

8. “ Contextual discovery” [Marissa Mayer]

9. “ The power of here” [Marissa Mayer]

10. Chi sei Dove sei In che momento della giornata ti trovi Cosa ti piace Cosa hai fatto di recente Cosa hai fatto qui in passato Chi sono i tuoi amici [Contextual discovery]

11. “ With the user’s permission” [Marissa Mayer]

12.

13.

14. Google +1 a.k.a. Google Me a.k.a. Emerald Sea [Vic Gundotra]

15. Google __________ a.k.a. Google +1 (button) a.k.a. Google Circles a.k.a. Google +1 a.k.a. Google Me a.k.a. Emerald Sea [Vic Gundotra]

16.

17.

18. Everything we do with search we should do with ads [Susan Wojcicki]

19. Everything we do with search we should do with ads [Susan Wojcicki]

20.

21.

22. Video Search Social Local Mobile Tracking

23. Engaging The Ever-Connected Consumer Across Touchpoints March 2011 “Welcome To The Era Of Agile Commerce”

24. SEMS S.r.l. Viale del Ghisallo n. 20, 20151 Milano (Italy) Tel. +39 02 899681 || info@sems.it || www.sems.it A FullSIX company Grazie Marco Loguercio Email: [email_address] Site: www.marcologuercio.com Twitter: twitter.com/marcologuercio

Dove va il Search Marketing?

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Dove va il Search Marketing?