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- 1. Creating an Event Website with WordPress
- 2. Who I Am Marna Friedman Business Strategist Mpressive Solutions http://mpressivesolutions.com LinkedIn: http://www.linkedin.com/in/marnafriedman Twitter: @marnafriedman Author of EVENTually Perfect
- 3. WordPress is used by 15.7% of all the websites, that is a content management system market share of 54.1%
- 5. Engagement before, during & after • Start with the website • Use the necessary tools • Consider your audience • Share information Remember that social media is about engagement, not a megaphone.
- 6. Consider your audience • Event site launched • Squeeze page vs. landing page • No event location • No speakers or sessions
- 7. Theme Selection • Is design an issue? • What functionality do you need? • Use custom menus to release information in an organized, timely manner • Integrate social media for engagement
- 8. Make access to info easy to navigate
- 9. Important info above the fold DATE
- 10. Important info above the fold LINKS TO INFO
- 11. Important info above the fold Call to action
- 12. Plugin Selection Determine basic functionality needs • Calendar • Registration • Maps • Information gathering • Links to social media
- 13. EventBrite • Create registration widget • Create registration page • Create countdown widget • Offers links to social media • Create discount codes • Email blasts • Name badges • Check-in list
- 14. Maps Comprehensive Google Maps • Offers map to event location • Offers direction option • Auto generates unique ID for each map • Widget enabled
- 15. Information Gathering Gravity Forms • Minimal investment $39 • Unlimited forms • WordPress integration • Data export • Unlimited forms for speaker & sponsor submission, and more
- 16. Social Media Engagement • Links to social media • Twitter feed • Facebook feed • Scheduled posts etc. • QR Codes Ping.fm Hootsuite
- 17. Post event strategy • Build email list http://mailchimp.com/ • Gather presentations http://www.slideshare.net/ • Save “tweets” • Use Facebook page • Convert website to blog
- 18. Much like an invitation, your website is a first impression of your event - make it memorable!
- 19. Slides and plugin recap can be viewed at http://nwatlwp.com/creating-an- event-website-with-wordpress/