This document discusses how social media can help small businesses grow by finding and keeping customers. It notes that many small business owners are struggling because 60-70% of customer buying decisions now happen online before engaging with businesses. The document then provides an overview of different social media platforms like Facebook, LinkedIn, Twitter, and Google+ that small businesses can use to build their online presence and engage with customers. It emphasizes identifying goals and metrics to ensure social media marketing efforts are effective.
Brand experience Dream Center Peoria Presentation.pdf
Social media for small business. How to Increase Your Visibility in 21 days
1. Social
Media
to
Grow
Your
Small
Business
Catherine
Marsden,
MS.
PMP
Please
do
not
reproduce
without
permission
1
2. Many
Small
Business
Owners
Struggle
to
Find
and
Keep
Customers
Today
Please
do
not
reproduce
without
permission
2
3. Why
Are
Small
Business
Owners
Struggling?
How
My
Dad
Never
Had
to
Use
Social
Media
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not
reproduce
without
permission
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4. What’s
Causing
the
Disconnect?
Self
Educate
Online
Opinion
of
Others
is
King
Narrow
Down
OpOons
60-‐70%
of
the
Buying
Cycle
Completed
Online
First
Google
and
CEB
Study
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5. What’s
Causing
the
Disconnect?
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permission
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6. Why
is
this
a
Problem?
Photo
courtesy
of
ehow.com
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7. Part
of
the
SoluOon
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8. What
Having
a
Social
Media
Strategy
Feels
Like
Photo
by
ShuZerstock
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permission
8
22. OpOmizing
Your
TwiZer
Account
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reproduce
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permission
22
Start
Lists
of
those
you
want
to
follow
and
make
it
public.
Tweet
about
a
sale
or
event.
Not
what
you
are
doing,
but
what
has
your
aZenOon
26. Stay
In
Touch
Let’s
Stay
In
Touch.
Sign
Up
for
our
Free
“Find
More
Customers
Now”
Program
and
Receive
Your
Free
Gids
Catherine
Marsden,
MS,
PMP
Ardent
Scope
MarkeOng,
Inc.
catherine@ardentscope.com
847.592.6264
Please
do
not
reproduce
without
permission
26