The document discusses how to design search interfaces with human factors in mind. It suggests considering feelings, language, memory, planning and sociability. Regarding feelings, aesthetics and flow are important. For language and memory, anchoring and vocabulary problems should be addressed through aids like suggestions. Sociability is also important, and search could be improved by social aspects like asking others, collaboration and building knowledge collectively.

1. Designing Search for Humans Dr. Marti Hearst UC Berkeley Enterprise Search Summit Keynote Speech May 11 2010

2. Consider the Human Feelings Language, Memory, and Planning Sociability

3. Feelings Aesthetics Emotional Stages Flow

8. Feelings: The Importance of Flow

11. Language, Memory, & Planning Address Anchoring and Vocabulary Problems Provide Memory Aids Suggest Helpful Next Steps

12. Language

17. Provide Memory Aids Support “Recognition Over Recall”

23. Suggest Next Steps: Query suggestions http://nextbio.com PubMed

28. Sociability People are Social; Computers are Lonely. Don’t Personalize Search, Socialize it!

29. Social Search Implicit: Suggestions generated as a side-effect of search activity. Asking: Communicating directly with others. Collaboration: Working with other people on a search task. Explicit: knowledge accumulates via the actions of many.

30. The DARPA Network (Red Balloon) Challenge The ultimate in social question answering

36. Collaborative Search Pickens et al., SIGIR 2008

38. Thank you! Full text freely available at: http://searchuserinterfaces.com