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Social  Technology Marti A. Hearst UC Berkeley NSF, March 18, 2009
Social Technology: Technology used by groups of people. How society is being changed by technology-mediated interactions.
Talk Structure ,[object Object],[object Object],[object Object],[object Object]
Social Technology Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiting Outside Expertise: The Goldcorp Challenge
GoldCorp Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],fractaltechnologies.com
Recruiting Outside Expertise: Innocentive
 
 
 
Recruiting Outside Expertise:  Key Points ,[object Object],[object Object],[object Object]
Crowdsourcing
Crowdsourcing: Amazon’s Mechanical Turk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing: NASA Clickworkers ,[object Object],[object Object],[object Object]
Crowdsourcing: More Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Crowdsourcing: Key Points ,[object Object],[object Object]
Publicly Shared Data
Shared Data: Augmenting Information Objects Comments Reviews Tags Ratings Favorites Bookmarks
Shared Data:  Mashups
Shared Data: Influencing Outcomes by Voting ,[object Object],[object Object]
Kitchen Democracy Experiment
Kitchen Democracy Experiment
Kitchen Democracy Experiment
Shared Data: Crimefighting
Shared Data: Key Points ,[object Object],[object Object],[object Object]
Shared World / Platform Inspiring People to Create
Shared World / Platform: Participatory  Games ,[object Object],[object Object],[object Object],[object Object]
Shared World / Platform: Third Party iPhone and Facebook Apps
Shared World / Platform: Key Points ,[object Object],[object Object],[object Object]
Large-Scale Collaborations ,[object Object],[object Object],[object Object],[object Object]
Peer 2 Patent Collaborative Patent Review
Peer 2 Patent
Peer 2 Patent
Peer 2 Patent
Large-Scale Collaborations: Key Points ,[object Object],[object Object],[object Object],[object Object]
Idea Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Idea Markets: Key Points ,[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Directed social network:  GovLoop
GovLoop
GovLoop
GovLoop
Social Networks: Key Points ,[object Object],[object Object],[object Object],[object Object]
Implicit Contributions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it all Together
Many People,  Don’t See Others’ Activities / Data ,[object Object],[object Object],[object Object],[object Object],expertise
Many People,  Shared Data, but Not Working Together ,[object Object],[object Object],[object Object],[object Object],[object Object],Expertise or Special  knowledge
Many People,  Shared Data, and Working Together ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consequences
Participation has Consequences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comments Reviews
Latent Groups Reified Have Consequences ,[object Object],[object Object],[object Object],[object Object]
 
Consequences: Expectations Have Changed ,[object Object],[object Object],[object Object]
Downsides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theoretical Underpinnings Well, some thoughts anyhow
Some Pontificating ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shirky on Groups ,[object Object],[object Object],[object Object]
Shirky on Groups ,[object Object],[object Object],[object Object],[object Object]
Shirky on Groups ,[object Object],[object Object],[object Object]
What leads to successful social?
Defining Web 2.0 Defining by Example, Brainstorming Starting Point, Tim O’Reilly & others FooCamp, Aug 2005
Web 2.0 Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Collaboratively Generated Definition of Web 2.0 FooCamp, Aug 2005
Long Tail = Lots of “Failure” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sinha: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relinquish Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relinquish Control ,[object Object],[object Object]
Shirky: Successful Social Sites ,[object Object],[object Object],[object Object],[object Object]
Plausible Promise ,[object Object],[object Object]
Appropriate Tools ,[object Object],[object Object]
Acceptable Bargain ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Goverati
The Push for Open Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government Opening Data ,[object Object],[object Object],[object Object],[object Object],[object Object]
Citizen Participation ,[object Object],[object Object],[object Object],[object Object]
The Role of NSF / CISE
Main Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Example: What Makes Hit Songs? ,[object Object],[object Object],[object Object],[object Object]
Research on Collaborative X Collaborative Search Collaborative Visualization
Collaborative Visualization ,[object Object],Jeff Heer
Social Visualization ,[object Object],[object Object]
NSF HSD Program: A Good Start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Study This? Make your own social network: Garcia-Molina’s CourseRank
Should Research Change?
Thank you! Marti Hearst ischool.berkeley.edu/~hearst

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