SlideShare una empresa de Scribd logo
1 de 32
Boat Company Lovers Local Search
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Amsterdam Canal Cruise Market
[object Object],[object Object],[object Object],[object Object],Amsterdam Canal Cruise Market
[object Object],[object Object],[object Object],[object Object],[object Object],Targeting
Driving Innovation
[object Object],[object Object],[object Object],[object Object],[object Object],Challenges
Solution
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search
Universal Search
 
Discover
Re-discover
What, where?
 
Starting a successful campaign # 1: Starting a successful campaign
Vanity URL  301 Redirect  Tracking parameters #2  Measuring campaigns Effectively
Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],Statistics
High ROI
KPI :  Conversionrate E-commerce
#3  Choosing the right landingpages
How to reach the top?
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://blumenthals.com/blog/
http://www.geositemapgenerator.com Tools
[object Object],[object Object]
 
Take aways Lessons learned & take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?   ,[object Object],[object Object],[object Object],[object Object],[object Object],Thank you!

Más contenido relacionado

Similar a Smx Stockholm Local Search Boat Company Lovers - Martijn Beijk & Jaap Dijkstra

Local Search Business Case (english) - IAB Search Marketing Thursday
Local Search Business Case (english) - IAB Search Marketing ThursdayLocal Search Business Case (english) - IAB Search Marketing Thursday
Local Search Business Case (english) - IAB Search Marketing ThursdayMarketValley
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeTony Truong
 
Startup Saturday: Mobilliance 2013 - Timable
Startup Saturday: Mobilliance 2013 - TimableStartup Saturday: Mobilliance 2013 - Timable
Startup Saturday: Mobilliance 2013 - TimableCharlie Sheng
 
Search Engine Marketing with Salford University
Search Engine Marketing with Salford UniversitySearch Engine Marketing with Salford University
Search Engine Marketing with Salford UniversitySimonWharton
 
Ecommerce Overview
Ecommerce OverviewEcommerce Overview
Ecommerce Overviewecommerce
 
An Automobile Manufacturer
An Automobile ManufacturerAn Automobile Manufacturer
An Automobile ManufacturerMarshal Richard
 
2008 digital advertising dealer summit
2008 digital advertising dealer summit2008 digital advertising dealer summit
2008 digital advertising dealer summitRalph Paglia
 
Ch03 ecommerce-fac
Ch03 ecommerce-facCh03 ecommerce-fac
Ch03 ecommerce-facSR NAIDU
 
Ecommerce overview
Ecommerce overviewEcommerce overview
Ecommerce overviewOnkar Sule
 
Secret Guide of Internet marketing
Secret Guide of Internet marketingSecret Guide of Internet marketing
Secret Guide of Internet marketingthomasmary607
 
Event Inc - NOAH19 Berlin
Event Inc - NOAH19 BerlinEvent Inc - NOAH19 Berlin
Event Inc - NOAH19 BerlinNOAH Advisors
 
ad:tech Media Attibution
ad:tech Media Attibutionad:tech Media Attibution
ad:tech Media AttibutionDatalicious
 
Hillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
 
How To Make Ads Work Online!
How To Make Ads Work Online!How To Make Ads Work Online!
How To Make Ads Work Online!Mix Conferences
 
ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011ExpoPromoter
 
How To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics GoogleHow To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics Google2tique
 
Market research and segmentation plan
Market research and segmentation planMarket research and segmentation plan
Market research and segmentation planA Morrison
 

Similar a Smx Stockholm Local Search Boat Company Lovers - Martijn Beijk & Jaap Dijkstra (20)

Local Search Business Case (english) - IAB Search Marketing Thursday
Local Search Business Case (english) - IAB Search Marketing ThursdayLocal Search Business Case (english) - IAB Search Marketing Thursday
Local Search Business Case (english) - IAB Search Marketing Thursday
 
ROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam PracticeROI in Digital Channels: Applied in Vietnam Practice
ROI in Digital Channels: Applied in Vietnam Practice
 
Turn Your Website Into Your Best Performing Sales Channel - Jan Barthelemy, L...
Turn Your Website Into Your Best Performing Sales Channel - Jan Barthelemy, L...Turn Your Website Into Your Best Performing Sales Channel - Jan Barthelemy, L...
Turn Your Website Into Your Best Performing Sales Channel - Jan Barthelemy, L...
 
Startup Saturday: Mobilliance 2013 - Timable
Startup Saturday: Mobilliance 2013 - TimableStartup Saturday: Mobilliance 2013 - Timable
Startup Saturday: Mobilliance 2013 - Timable
 
Search Engine Marketing with Salford University
Search Engine Marketing with Salford UniversitySearch Engine Marketing with Salford University
Search Engine Marketing with Salford University
 
Ecommerce Overview
Ecommerce OverviewEcommerce Overview
Ecommerce Overview
 
An Automobile Manufacturer
An Automobile ManufacturerAn Automobile Manufacturer
An Automobile Manufacturer
 
2008 digital advertising dealer summit
2008 digital advertising dealer summit2008 digital advertising dealer summit
2008 digital advertising dealer summit
 
Ch03 ecommerce-fac
Ch03 ecommerce-facCh03 ecommerce-fac
Ch03 ecommerce-fac
 
Ecommerce overview
Ecommerce overviewEcommerce overview
Ecommerce overview
 
Secret Guide of Internet marketing
Secret Guide of Internet marketingSecret Guide of Internet marketing
Secret Guide of Internet marketing
 
Event Inc - NOAH19 Berlin
Event Inc - NOAH19 BerlinEvent Inc - NOAH19 Berlin
Event Inc - NOAH19 Berlin
 
ad:tech Media Attibution
ad:tech Media Attibutionad:tech Media Attibution
ad:tech Media Attibution
 
Web Analytics
Web AnalyticsWeb Analytics
Web Analytics
 
Hillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council business initiative, launched in association with Google
Hillingdon Council business initiative, launched in association with Google
 
How To Make Ads Work Online!
How To Make Ads Work Online!How To Make Ads Work Online!
How To Make Ads Work Online!
 
Webjuicer General
Webjuicer GeneralWebjuicer General
Webjuicer General
 
ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011ExpoPromoter Presentation June 2011
ExpoPromoter Presentation June 2011
 
How To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics GoogleHow To Mesure And Optimise Your Roi Using Web Analytics Google
How To Mesure And Optimise Your Roi Using Web Analytics Google
 
Market research and segmentation plan
Market research and segmentation planMarket research and segmentation plan
Market research and segmentation plan
 

Más de Martijn

The Brave New World of Universal Analytics - SMX London 2014
The Brave New World of Universal Analytics -  SMX London 2014The Brave New World of Universal Analytics -  SMX London 2014
The Brave New World of Universal Analytics - SMX London 2014Martijn
 
Advanced Technical SEO SMX Advanced London 2011
Advanced Technical SEO SMX Advanced London 2011Advanced Technical SEO SMX Advanced London 2011
Advanced Technical SEO SMX Advanced London 2011Martijn
 
Thuiswinkel Sessie, conversie optimalisatie
Thuiswinkel Sessie, conversie optimalisatieThuiswinkel Sessie, conversie optimalisatie
Thuiswinkel Sessie, conversie optimalisatieMartijn
 
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad ElectronicSMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad ElectronicMartijn
 
Measuring Local Search - Search Marketing Insights 2010 Indenty
Measuring Local Search - Search Marketing Insights 2010 IndentyMeasuring Local Search - Search Marketing Insights 2010 Indenty
Measuring Local Search - Search Marketing Insights 2010 IndentyMartijn
 
Local Search Business Case Lovers (dutch)
Local Search Business Case Lovers (dutch)Local Search Business Case Lovers (dutch)
Local Search Business Case Lovers (dutch)Martijn
 

Más de Martijn (6)

The Brave New World of Universal Analytics - SMX London 2014
The Brave New World of Universal Analytics -  SMX London 2014The Brave New World of Universal Analytics -  SMX London 2014
The Brave New World of Universal Analytics - SMX London 2014
 
Advanced Technical SEO SMX Advanced London 2011
Advanced Technical SEO SMX Advanced London 2011Advanced Technical SEO SMX Advanced London 2011
Advanced Technical SEO SMX Advanced London 2011
 
Thuiswinkel Sessie, conversie optimalisatie
Thuiswinkel Sessie, conversie optimalisatieThuiswinkel Sessie, conversie optimalisatie
Thuiswinkel Sessie, conversie optimalisatie
 
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad ElectronicSMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic
 
Measuring Local Search - Search Marketing Insights 2010 Indenty
Measuring Local Search - Search Marketing Insights 2010 IndentyMeasuring Local Search - Search Marketing Insights 2010 Indenty
Measuring Local Search - Search Marketing Insights 2010 Indenty
 
Local Search Business Case Lovers (dutch)
Local Search Business Case Lovers (dutch)Local Search Business Case Lovers (dutch)
Local Search Business Case Lovers (dutch)
 

Último

NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...Amil baba
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxJisc
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jisc
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structuredhanjurrannsibayan2
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 

Último (20)

NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 

Smx Stockholm Local Search Boat Company Lovers - Martijn Beijk & Jaap Dijkstra